5 Tips for Creating Shareable LinkedIn Posts
JUNE 2, 2016
Publishing a post on LinkedIn is easy. According to Content Marketing Institute’s report, “ 2016 Benchmarks, Budgets, and Trends—North America ,” 94 percent of B2B marketers use LinkedIn to distribute content. Just like regular LinkedIn updates, LinkedIn Sponsored Updates are posts published by your account. Include YouTube videos.
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. What’s the best way to start and grow a LinkedIn group?
Make Your LinkedIn Profile Work for You | chrisbrogan.com
Buzz Marketing for Technology
SEPTEMBER 30, 2008
Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. Make Your Job Descriptions Work Two Ways. If you work for yourself, be clear about that, too. linkedin. youtube.
To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results
It's All About Revenue
OCTOBER 8, 2013
Managing the Vidyard Blog and content assets, she loves all aspects of video production, in formation design, and using video to boost the success of marketing campaigns. It’s a mysterious force, and it works! Including video on your website and product landing pages sparks immediate interest and can increase conversion rates. To YouTube & Beyond! Go forth and post!
56 Reasons Why Content Marketing Works
B2B Marketing Insider
JANUARY 2, 2015
56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Marketers work in very small teams: 81% of all content teams contain fewer than six people. 43% of marketers generated a customer from LinkedIn in 2013. The Claim: Social content builds brand engagement: LinkedIn. LinkedIn accounts for 64% of all social referrals to corporate homepages. Coull ).
Remember to market to your own influencer network
SEPTEMBER 6, 2016
So much, in fact, that I often forget to do the sales and business development work required to keep Gerris Corp moving forward. So, first, I quickly made sure I was connected to as many people as I could on LinkedIn. Then, I exported and downloaded all of the contact info of all the people I am connected to on LinkedIn. I really love influencer marketing. Too much.
What is Social Media Marketing?
DECEMBER 2, 2014
production (where are you going to live and what are you going to do?), Some of the most influential people online live on YouTube, Twitter, Instagram, Vine, and—believe it or not—message boards, forums, email lists, and even community Listservs. Content Marketing is the newsroom, Inbound Marketing is the paper; Content Marketing is production, Inbound marketing is distribution.
Search isn’t about search anymore, it’s about social
MAY 19, 2015
Actually, Madda Fella is really underutilizing their YouTube site. That doesn’t work anymore – and will work less and less well into the future. LinkedInners : Apparently LinkedIn is a thing. Pinterest : If you offer products, you need to share your products on Pinterest , just make sure link everything back from each product page of your website.
Influencer marketing should not be about collecting influencers
MARCH 15, 2016
Even before the internet, I am sure you’ve been to a mixer and have seen people really work the room. LinkedIn and Twitter has made this even easier. followers, 5,000 friends on Facebook, 3,456 subscribers on YouTube, and 7,298 followers on Instagram. Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. Now’s your turn.
The Ultimate Cheat Sheet for Mastering LinkedIn
AUGUST 23, 2011
With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. While Facebook, Twitter, and now Google+ have been generating the most buzz lately in the social media world, LinkedIn is a powerful platform that often gets underutilized or put on the back burner. 20 Hidden LinkedIn Tricks. 1.
Contactually is a flawed secret weapon
OCTOBER 4, 2016
As you know, I have been sending out at least 300 love notes to 300 of the 7,800 folks with whom I have connected with on LinkedIn — and most of whom I have never met in real life. Yes, I am sure I could spend that time in-between running through my Contactually INBOX , but that’s just not the way I work — and it shouldn’t need to be, either! Like this post?
Launching your social campaign with guns blazing!
APRIL 26, 2016
When it comes to campaigns like this, I get the explicit OK for me to leverage my own personal social networks — that’s why I work so hard on developing my 79 Klout — because the only online influencer I can 100% rely on is me. YouTube : /chrisabraham 3.5k Share Photo on Linkedin. Follow Linkedin Company Page. Follow LinkedIn Influencer.
5 Ways to Generate Leads from a LinkedIn B2B Company Page
Social Media B2B
JUNE 6, 2012
Many B2B companies have been successful at generating leads from LinkedIn , but there are features of a company page that B2B marketers are just not aware of. Most B2B companies have company pages on LinkedIn where they include a keyword-stuffed paragraph or two of marketing-speak. It also shows the employees who work at the company. Products and Services. Free Banners.
My online influencer research and engagement process
JULY 28, 2015
GroupHigh is truly a social media CRM and it works even better than if you were going to try to hack it using SugarCRM or even Salesforce. So, to me, Inkybee is the best research tool. remove any zombie blogs, spam blogs, abandoned blogs, and any outliers with too few or no social media moxy or way too much, depending on the sexiness or generosity of the client’s offer or product.
Take your bloggers and social media influencers to lunch
MARCH 22, 2016
Like their Pages, follow their Board, subscribe to their YouTube. Connect with them on LinkedIn. Influencer Marketing AOL Blog Blogger (service) Bungee jumping Button Character encodings in HTML Charlie Chaplin Content management system Design Facebook Force friends Google instagram linkedin pinterest social media Tumblr twitter YouTubeBut pick up the tab. And tweet it.
Microsoft buys LinkedIn: the largest martech acquisition in history?
JUNE 20, 2016
Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability. Acquiring LinkedIn changes that.
6 Important LinkedIn Company Page Strategy Tips
JANUARY 14, 2016
LinkedIn Company Pages are growing in relevance every day as more people start using the platform for both B2B and B2C purposes. So how can you use your company’s page on LinkedIn to see real success? LinkedIn is unique in that most users do not want to be entertained on it. They have YouTube, Twitter, Facebook, Vine, Vimeo, and on and on for that already. eBooks.
Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business
NOVEMBER 18, 2015
While you may be familiar with certain ways to market your business online such as through content marketing, email and social media, you may be unsure of how they work together, or exactly how to integrate efforts to achieve maximum results. Why does content marketing work? Email marketing works, but only if it’s done wisely. Let us know what works for you! Video.
A good reputation online is an essential marketing strategy
OCTOBER 30, 2012
What online reputation management does is makes sure that the most accurate, positive, reflection of you, your brand, your products, and your services come up when your prospective clients search for you. In order to make an Online Reputation Management (ORM) campaign sing like a Stradivarius, you need something to work with. And for some, it is. What are on them? Are they about you?
13 Brands Using LinkedIn Company Page Features the Right Way
MARCH 20, 2012
Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". Products/Services Tab. why yes, your products and services!
One person can change the world. Thank you, Internet
NOVEMBER 25, 2014
People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. More people I know in 2014 identify with being a follower of one or more blogs, podcasts, Twitter profiles, or YouTube channels than they do with creating content themselves. LinkedIn now has long-form posts ( here are mine ). Right now. To change the world!
Five Ways to “Get Real” With B-to-B Social Media
FEBRUARY 29, 2012
are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. First, get busy on LinkedIn. Your LinkedIn to-do list looks like this: Fill out your profile 100%. LinkedIn will prompt you on how to make sure every element is captured. Post regular status updates in the micro-blog area LinkedIn provides. And don’t forget YouTube, the world’s second largest search engine.
Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads
OCTOBER 31, 2012
For B2B companies, increasingly, that means shifting some ad dollars to LinkedIn , the networking site for professionals that has garnered 175 million users (40 million in the U.S.) Let's break down some of the benefits of using LinkedIn PPC ads, and dive into how you can use them effectively. Why You Might Benefit From Using LinkedIn PPC Ads. How LinkedIn Ads Work.
Tackling social media: don’t do it all!
JUNE 4, 2015
Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. Some businesses also advertise their products and services through promoted posts and targeted ads. LinkedIn: LinkedIn is used to connect business professionals. Content that enhances professional development is valued by the LinkedIn community.
Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
AUGUST 4, 2011
In my work with B2B organizations, the question of how to use Facebook is invariably front and center. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Contests and giveaways work well on Facebook. Conversation Equation.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
How can you “train your CEO to use social media productively? Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. Share this on LinkedIn.
Google+ on its Third Birthday
JULY 1, 2014
It’s all about flushing the grouse, getting all of the anonymous content creators to reveal themselves, to come in from the cold, to associate a real name and identity with videos on YouTube , articles in the Blogosphere, columns in online publications, etc. So, while I will still be associated with search results whenever they’re my work, my face will no longer draw your eye.
5 Reasons Why Your Inbound Marketing Isn’t Working
Modern B2B Marketing
MARCH 22, 2013
Here are some reasons why your inbound strategy may not be working and ways that you can really amp up the volume: 1. Inbound works by canvasing the internet with content in the hopes people will find you. Or perhaps you’re only posting content to your site and prospects early in the research phases mainly turn to YouTube for information. At first, things are going great!
11 Reasons Your LinkedIn Company Page Sucks
NOVEMBER 18, 2011
Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature. How does your LinkedIn Company Page stack up?
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
How can marketers make more productive use of their time on social networking sites? The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. Five Ways Social is Shaping your B2B Customers by LinkedIn Today. YouTube Marketing Tactics.
B2B Social Media Marketing -- Does It Work?
DECEMBER 23, 2010
Are you a Search Engine Watch Member? | Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Real-Time Activity Stream B2B Social Media Marketing -- Does It Work? The big question here is, however, does a B2B social media marketing campaign actually work? In addition, they have a dedicated YouTube Channel for Kodak B2B.
LinkedIn Company Page Checklist for B2B Marketing
B2B Ideas @ Work
NOVEMBER 7, 2011
Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. million companies on LinkedIn. They follow companies to stay in the loop on new developments, compare products and services and track potential opportunities. LinkedIn regularly informs members of Company Pages changes via email or network update. When LinkedIn members want to know about your company, they look to your Company Page. Assign Admins - LinkedIn wants to know who will administer your company page.
How to Optimize Your LinkedIn Company Page in 15 Minutes
DECEMBER 16, 2011
LinkedIn company pages are becoming an increasingly popular tool for marketers to engage with their networks, generate leads, and showcase their products. In HubSpot's specific case, our visitor-lead conversion rate for LinkedIn is double that of any other social network. Consider this your LinkedIn SEO strategy. Add a video to your Product Page. Nice work.
Fulfill your resolution to blog in 11 steps
JANUARY 7, 2014
As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Don’t worry, passion-player: if you don’t like writing, maybe Video Blogging on YouTube is for you. Well, maybe ugly means you’re more authentic — go ahead and give YouTube a try. Start a YouTube Channel today! Finis.
Boost Credibility on Social Media with Customer Stories
MARCH 13, 2014
While talking about your product or services is an important part of your story, the ability to back up your claims with proof is what creates trust and encourages people into your … Continue Reading. Related Stories The 5 Commandments To Becoming A Leader In Social Media Recruiting 4 Tips To Help Make Your Video Work For You Blog + Social Media: Not Your Mom’s Donor Acquisition / Retention Plan. As the saying goes, the proof is in the pudding. Nothing could be more accurate when it comes to publicity or social media.
Secrets of Pinterest, YouTube, Facebook and Guest Posts Revealed!
APRIL 12, 2013
Powerful Ways to Market with YouTube for Small Businesses. YouTube is a global network with billion visitors monthly. So how do you start with your company’s YouTube account? It is a way to let your customers hear from you, educate themselves with helpful webinars and get timely product or service reviews. 37 Mind Blowing Secrets About Guest Blog Posts.
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. RS COMPONENTS : The electronic product distribution company created a specific social hub, spanning four different languages, having the purpose of being a collaboration and engagement hub for Electronic Design Engineering.
9 Reasons Why Your Social Media Strategy Isn’t Working
DECEMBER 14, 2010
And there are so many options, from Facebook , to Twitter , to LinkedIn , to YouTube, and the list goes on and on. If this feeling sounds familiar to you, here are some reasons why your social media strategy might not be working for your business. 1. “Interesting” doesn’t just includes your latest product releases or discount offerings.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? Twitter, Facebook, and on Amazon.com, which is the top destination for product search).
Why Your Website is About to Become a Lot Less Important
B2B Marketing Unplugged
DECEMBER 23, 2015
So we pried them out of the Productivity Prevention Department’s purview and hired webmasters, who became web managers, who became digital marketers as the skillsets changed. Our job is to show up a little early with a crock pot full of meatballs and work the room for conversations. SlideShare and YouTube, not so much. My agency suit friend, Marc has very sore feet this week.