Paul Gillin
AUGUST 20, 2013
Outside of prospecting with LinkedIn, few sales pros are willing to make the investment of time to learn and use tools that promise a payoff months or years down the road. How good is a competitor’s product? The conversations on Twitter and LinkedIn will go on with or without them. Make it a contest.
Paul Gillin
JUNE 18, 2013
Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. A good rule of thumb is to make about 90% of your contributions relevant to your audience’s needs, regardless of whether they promote your products or company. Be helpful and sales will come. Don’t be silent.
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Paul Gillin
JUNE 26, 2014
The summary specifically mentions the influence of “social media institutions such as Facebook, Google+, LinkedIn, and Twitter,” and also refers to “social media campaigns.” When I speak to audiences I often ask who has made a recent travel reservation or product decision in which customer reviews have played a role.
Paul Gillin
AUGUST 4, 2011
In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. LinkedIn is all about efficiency, but Facebook is about generating discussion, even if it’s around trivial things. million likes*.
Paul Gillin
MAY 27, 2010
Its namesake product is a sophisticated systems management suite for small and medium businesses (SMB) that it gives away for free. IT pros swap tips and tricks, review products and upload video tutorials. Members have posted more than 15,000 product reviews and created hundreds of discussion groups.
Paul Gillin
JUNE 29, 2011
Other new stuff that they’re doing (and this comes directly from the press release): The industry’s first online design hub – the element14 knode – designed to help engineers accelerate design and development and bring products to market faster than ever before.
Paul Gillin
APRIL 27, 2012
So when IBM began to introduce the concept of “social selling,” it chose a test base of a few hundred salespeople and their managers to build a set of integrated systems that improved productivity and reduced administrative overhead. It was about returning value and time to our sales teams for their time invested.”.
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