Everything Technology Marketing

SEPTEMBER 30, 2013

Marketing automation is a hot topic as more B2B marketers are adopting the technology to generate more and better leads, improve marketing productivity, and increase conversion rates. But what are the current trends, challenges, and success factors for marketing automation? What marketing automation benefits do marketers expect?

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Everything Technology Marketing

OCTOBER 14, 2009

Do you know who is responsible for entering your company’s details on LinkedIn? Those were just some basic questions for LinkedIn – there are more in-depth questions that apply to the other social media marketing sites. Think about it. Welcome to marketing for the 21st century!

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Everything Technology Marketing

APRIL 27, 2011

We asked 20,000 members of the B2B Technology Marketing Community on LinkedIn what metrics they use to measure the success of their content marketing initiatives. Very few respondents rely on product management (16 percent) or external agencies (8 percent) for content strategy. But how do marketers measure content marketing success?

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Everything Technology Marketing

JANUARY 31, 2012

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. Segmentation is critical as vendors evolve from technology-focused business models to customer-needs driven product development, sales, marketing, and operations. Happy New Year!

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Everything Technology Marketing

JANUARY 27, 2011

To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn. But which books should be in the top-10 list of "must read" marketing books?

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Everything Technology Marketing

JANUARY 1, 2011

Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn. I asked you to rank the marketing areas you think will become more important in 2011.

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Everything Technology Marketing

MARCH 14, 2011

2) Re-focus messaging from product to buyer While more direct access to the decision maker and buying authority may simplify the decision process to some extent, it requires marketing to better understand the underlying business problem the cloud solution is solving. What is your experience with marketing and selling SaaS?

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