Digital B2B Marketing
MARCH 25, 2013
You can also include competitors products that may be restricted in traditional search. LinkedIn Data Targeting. Through a new partnership, LinkedIn can now sell ads across the web targeting using their own profile data. However, most B2B marketers are still missing other ways to use search data. Search Retargeting. InText Ads.
Digital B2B Marketing
JUNE 11, 2012
Everyone else is already curating Look at Twitter, LinkedIn industry groups or Facebook pages. You are reinforcing someone else’s thought leadership With positive vendor profiles increasingly available for a fee and an increasing number of smaller firms that even provide product reviews, analyst content has lost much of its lustre.
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Digital B2B Marketing
DECEMBER 1, 2011
Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at. I asked the same question in a simple online poll, sent out via Twitter and LinkedIn. [Tweet this] That’s the way many of them describe retargeting.
Digital B2B Marketing
DECEMBER 1, 2011
Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at. I asked the same question in a simple online poll, sent out via Twitter and LinkedIn. [Tweet this] That’s the way many of them describe retargeting.
Digital B2B Marketing
JANUARY 22, 2014
60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Take a look at the ad interface in Facebook or LinkedIn. It maps perfectly to traditional consumer (Facebook) or B2B (LinkedIn) audience definitions. LinkedIn is easier to deal with than any of the old trade publishers serving that market.
Digital B2B Marketing
JUNE 18, 2014
Advertising will tell us about the products we want to know about, give us a direct path to the content we need and provide access to discounts on products we want. BlueKai makes information from IRI available to marketers on about 100 consumer products I purchase, everything from yogurt brands to soap to coffee to salad dressing.
Digital B2B Marketing
MARCH 21, 2011
Here are Chris’s three key points: Connect ideas to offerings: tell a story that extends from vision to implementation Use ideas to attract and nurture leads Train salespeople to use and talk about ideas For many well-intentioned marketers, the missing link is product. Are marketing, sales and product aligned?
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