SendX

JUNE 21, 2021

LinkedIn and email marketing landing pages are two of the most popular platforms for organic lead generation. Although LinkedIn is considered more casual than a typical email marketing landing page, they’re both used for professional correspondence. Why Use LinkedIn? It’s big, and there’s no doubt about it.

Email Campaigns 195

Email Campaigns Linkedin Ideal Customer Profiles Campaigns 195

Martech

MARCH 15, 2024

LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. LinkedIn is a key B2B marketing channel. How it works. What LinkedIn is saying. Business email address Subscribe Processing.

Linkedin 80

Linkedin Organization B2B Thought Leadership Brand Identity 80

Webbiquity

JUNE 20, 2019

There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. After all, they work for your organization.

Linkedin 225

Linkedin Brand Identity Branding Ideal Customer Profiles 225

Zoominfo

OCTOBER 3, 2022

But recently, there’s been attention on a new frontier of fake social media accounts — business profiles on LinkedIn. The CEO of cryptocurrency exchange Binance tweeted that of the 7,000-plus LinkedIn profiles claiming to be Binance employees, only about 50 actually work there. How Many Fake LinkedIn Accounts Are There, Really?

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Linkedin Zoominfo 130

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. LinkedIn Video Ads.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Sprout Social

NOVEMBER 23, 2022

I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

Linkedin 114

Linkedin Paid Content Tips B2B Thought Leadership 114

Martech

OCTOBER 11, 2023

Posts focused on topics close to their hearts, such as Earth Day, Bring Your Child to Work Day, MLK Day, volunteer work, etc. AWS (Amazon Web Services) has become a content juggernaut by producing daily podcasts through LinkedIn, Streaming to their 8.5 million followers, and then redistributing through other platforms.

Social Media 124

Social Media Media B2B B2B Thought Leadership 124

Zoominfo

JULY 7, 2021

From building and maintaining a talent pipeline to targeting passive candidates, the hiring process can feel daunting. And on a positive note: Many employees are quitting their jobs to seek out ones with fully remote opportunities and better work-life balance. How to Improve the Recruiting Process.

Resource Management 130

Resource Management Process Work Management Zoominfo 130

EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. Yet we still see LinkedIn content strategy executed or even neglected today. LinkedIn ). Let’s dive in! Activate Employees.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. LinkedIn, however, offers a unique platform for sales professionals. Enabling communication with a broad audience.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Oktopost

DECEMBER 4, 2023

LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. LinkedIn is here to stay and should be strongly considered as an option for your organization.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. link]. . .

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Marketing Insider Group

JULY 28, 2020

The challenge with campaigns is that marketing teams or agencies are defining a message, creating content – and then they hope that it will drive awareness and leads on LinkedIn. But sales and marketing are not shifting their content, LinkedIn profiles, and messaging.”.

Top of Funnel 250

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 250

Content Marketing Institute

AUGUST 31, 2023

But you can’t just plug them in and sit back while they do all the work. Some generative AI tools also provide an SEO assist during the writing process or use your proprietary content to create derivate pieces. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Pam Didner

SEPTEMBER 23, 2021

But there are a few great tips and tricks to facilitate an effective lead generation process, and I’m here to share them with you. #1 But there are a few great tips and tricks to facilitate an effective lead generation process, and I’m here to share them with you. #1 So, what’s the secret? Trust me; you got this!

Lead Generation 111

Lead Generation Process Sales Qualified Leads Effectiveness 111

Webbiquity

AUGUST 1, 2019

Here’s why and how, as a marketer, you may want to integrate new lead generation tools and processes into your B2B lead generation strategy and campaigns. Sales Automation: A sales automation tool helps with the lead generation process as well as moving sales prospects through the sales funnel.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. Now with the latest LinkedIn features like a native video feed, robust targeting tools, and stories, small businesses and agencies have good resources for engagement with the audience on LinkedIn.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. This content explosion isn’t imagined.

Linkedin 107

Linkedin Ad Frequency Social Media Marketing Analytics Tools 107

Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others. That, in a nutshell, is Social Selling.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Buffer

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

Only B2B

JANUARY 18, 2024

Marketers tend to focus more on finding and engaging new prospects when the best source of increasing sales of your business is to work on the existing customers. You can research companies by components like organization size, industry and number of customers on LinkedIn. Retargeting can work.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

Hubspot

OCTOBER 16, 2023

Networking on LinkedIn brings you something a cocktail hour doesn’t: data. So you might be wondering, who viewed your LinkedIn profile? Why LinkedIn Views Matter How to See Who Viewed Your Profile Why Can’t I See Everyone Who Viewed My LinkedIn Profile? LinkedIn can even become a key business driver for your company.

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Linkedin Network Marketing 71

Marketing Insider Group

OCTOBER 23, 2019

Boost employee satisfaction by working with right-fit clients. Ensure client satisfaction and ROI by working with ideal profiles. It’s an approach that supports your company’s vision, from the type of clients it works with to the way departments work together. LinkedIn InMail. Here’s how you do it.

Account Based Marketing 210

Account Based Marketing Tactics Paid Search Agency ABM 210

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place? Let’s begin.

Linkedin 141

Linkedin Tips Paid Search Agency Ideal Customer Profiles 141

SalesGrape

OCTOBER 11, 2023

Telemarketing Trends in B2B Marketing: What’s Working in 2023? Example: A telemarketer can engage with potential customers through LinkedIn groups relevant to their industry, sharing valuable insights and participating in discussions. As technology continues to evolve, so do marketing strategies.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Martech

SEPTEMBER 28, 2023

Becoming comfortable working directly with LLMs like ChatGPT is a skill that can only serve you well, even when these tools become easier to use and more integrated into our current technology. This is the area where I get the most excited and the type of work that has been keeping me up at night. Get MarTech! In your inbox.

Marketing AI 125

Marketing AI Work Management Generation Marketing Automation Services 125

Webbiquity

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business. How to get the list uploaded to LinkedIn.

Work Management 134

Work Management Marketing Management Linkedin Paid Search Agency 134

Buffer

JANUARY 10, 2022

Because, done well, it works. What I didn’t see coming was this: By sharing my firsthand perspective on how recruiters think and work and lessons learned as I built my own business through my blog, LinkedIn, and subscriber newsletter, I was becoming a thought leader. And, it’s working.

Linkedin 90

Linkedin Thought Leadership Paid Search Agency Curation 90

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Biznology

JANUARY 4, 2017

But when it comes to social selling and LinkedIn marketing, it seems that lead qualification and validation are getting thrown out the window. They are playing a numbers game, pushing out sales messages on LinkedIn to as many prospects as they can hoping that something will stick and that people will say yes to a demo or sales call.

Validation 180

Validation Linkedin Sales Qualified Leads Social Marketing 180

Sprout Social

SEPTEMBER 24, 2020

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. Recruiters, both fresh and seasoned, can always use a refresh on their LinkedIn recruiting strategy. Update your LinkedIn company profile. Up your LinkedIn marketing game. Update your personal profile.

Paid Content 144

Paid Content Linkedin Tips Work Management 144

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. billion users.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

markempa

MAY 30, 2017

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences.

Linkedin 297

Linkedin Research Studies B2B 297

Webbiquity

FEBRUARY 24, 2017

While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel. Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Following the Herd. Giving up Too Early.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Anyword

OCTOBER 12, 2021

Let me guess – you’re in marketing, are very busy, and now need to improve the response that you are getting from LinkedIn text ads. So to make things a little easier, here is a short list of recommendations and LinkedIn ad copy best practices. The first rule of LinkedIn ad copywriting is that it must be unique. No Recycling.

Linkedin 98

Linkedin Ads CPC Cost Per Click 98

Sprout Social

FEBRUARY 4, 2020

And while this type of influencer marketing works for some businesses, types of products and brands, it doesn’t seem to make sense for others. Enter LinkedIn influencers. With over 600 million members and 300 million active users, LinkedIn is the largest professional networking site in the world. Why LinkedIn influencers?

Linkedin 107

Linkedin Brand Identity Branding Work Management 107