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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

However, changes in data privacy laws , not to mention the fast-approaching cookieless future , make it tough for companies to meet these expectations without the right tools to collect and capitalize on that first-party data. In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn.

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LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan

Customer Experience Matrix

The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. It gives LinkedIn more tools to expand its marketing offerings and lets Bizo use LinkedIn data to improve targeting within its own products.

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Facebook Promises Better Video Metrics, But Don’t Get Too Excited

Vidyard

Since YouTube videos will still play in-line in Facebook (and other social networks like Twitter and LinkedIn) brands that have a large presence on YouTube are better off continuing to host their content there rather than trying to aggregate data from yet another channel.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Linkedin and Twitter integrate. Salesforce.com announces Chatter, social computing for enterprise companies. LinkedIn to Launch Pay for Whitepaper Downloads. Facebook upgrades privacy settings. Internet Ad spending goes down in Q309. University of Missouri Researchers Find Search Process Affects Cognition and Emotion.

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6 Tactics for Turning Trade Show Interactions Into On-Site Sales

Hubspot

You may be able to rattle off to a potential customer exactly why they should buy your product, but to be able to answer questions thoroughly, limit distractions, and draw up contracts, you'll need a quiet space and some privacy. If not, check the LinkedIn Events Directory to see if you can find out who has committed to attending the event.

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The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

Owned by Salesforce.com. A social community builder tool; create a community site for your brand with features including likes and share, member categories, blogging and commenting, social sign-in (members can sign in through Facebook, Twitter, LinkedIn, or Google), sharing to social media sites, content moderation, and privacy controls.

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How Data Proliferation Evolves Sales and Marketing

DiscoverOrg

This poses a conundrum for some buyers, who now have to choose between privacy and relevance – but the data democracy is a boon for sales and marketing. We looked at their marketing activity or presence in Salesforce.com; a LinkedIn keyword search for MongoDB; and for companies that had people listed with MongoDB as a skill.