Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. Find him on Twitter and LinkedIn.

Privacy Protection 87

Privacy Protection Privacy Open Rate Deliverability 87

Webbiquity

MAY 16, 2023

Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in. If all you need is a simple UGA replacement, this tool will be overkill.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

illumin

FEBRUARY 8, 2024

With the grand exit of one of digital marketers’ biggest targeting tools, solutions are lining up to fill the gap and crown themselves the next big thing. The future of targeting relies on consent-gathered information and privacy-protected profiles. Follow @illuminHQ

Privacy Protection 52

Privacy Protection API Privacy Ad Exchange 52

Martech

JULY 11, 2022

Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. You can see the report in HubSpot, eliminating the need to log into other tools to make refunds or resolve failed payments.

CMS Development 98

CMS Development Privacy Protection Open Rate Microsite 98

Envy

APRIL 5, 2022

Measuring Lift to Optimize Everything fr om B2B PPC Campaigns to LinkedIn Lead Generation. Another way for marketers to optimi ze B2B PPC camp aigns using their first-party data is to leverage tools like Google’s Enhanced Conversion and Meta’s Advanced Matching. What else should you know about boosting ROAS?

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Litmus

OCTOBER 6, 2021

Follow Veronica on LinkedIn and Twitter. From making forms easier to fill with AMP for Email, to the changes taking place with Apple’s new Mail Privacy Protection update with iOS 15, there’s a ton of innovation and change happening in email right now. Litmus Live , THE conference for email marketers! Veronica Best.

Best Practices 102

Best Practices Privacy Protection Privacy Email Marketing 102

Convert

MARCH 21, 2023

Well… that’s impossible (sorry to get your hopes up), but heatmap and session replay tools come reasonably close. A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52