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Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. That is to segment out Apple Mail users.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in. Zoho Analytics : This is a self-service BI tool to help drive decision making.

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Prepare for the Future of Email Insights and Analytics: Webinar Recording + Takeaways

Litmus

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

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Do you know how to target in a post-cookie era?

illumin

No longer are users willing to freely exchange their personal information for access to products and services; they want more than product or monetary value in return – they want security. Even more than they value privacy, customers demand and have come to expect security. Follow @illuminHQ

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Litmus Live 2021 Speaker: Meet Veronica Best, Email AMPlifier

Litmus

Follow Veronica on LinkedIn and Twitter. From making forms easier to fill with AMP for Email, to the changes taking place with Apple’s new Mail Privacy Protection update with iOS 15, there’s a ton of innovation and change happening in email right now. Litmus Live , THE conference for email marketers! Veronica Best.

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Ensure Your Business Looks Good Online

Webbiquity

To keep this from happening, companies like Reputation.com , provide ORM as well as Internet privacy protection to clients. Reputation companies also works to protect a person’s privation information from being made public. Video, audio, blog posts and pull-quotes can help achieve this. Be Likeable Via Social Media.

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Everything Marketers Need to Know About Consumer Protection & Consumer Rights

Martech Advisor

Right to Equal Services and Prices: Businesses can't discriminate consumers by charging different pricing or denying the sale of products or services. Update Your Privacy Policy. Tell us on Twitter , LinkedIn , or Facebook. Send a new opt-in campaign for other subscribers to update their preferences.