Martech

JULY 11, 2022

Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Cross-team visibility keeps individuals motivated to achieve goals, holds them accountable, and builds trust by enhancing transparency.

CMS Development 98

CMS Development Privacy Protection Open Rate Microsite 98

Envy

APRIL 5, 2022

The increasingly prolific use of third-party tracking cookies over the past three decades, has led to an erosion of trust by online users. By shifting their focus more to first-party data, brands give consumers the transparency they’re looking for while still getting the behavioral insights they need to deliver personalized experiences.”.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Convert

JANUARY 27, 2022

The lack of transparency regarding who could access the information made it difficult to know if companies were using this responsibly or not. If you rely on traffic from affiliates like Facebook and LinkedIn, ITP may push your web analytics program to show inflated unique visitors. The user profile will also be blurry.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Privacy Classified Ads 52