article thumbnail

LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan

Customer Experience Matrix

The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. The Bizo purchase, priced at $175 million , makes perfect sense. But LinkedIn doesn''t need that data: it already has vastly better information in its own files.

article thumbnail

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). And Lenovo uses just only two of Adobe’s eight solutions. ad inventory.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders. nurture campaigns), and share leads with a CRM system like Salesforce.com. Synchronization with Salesforce.com and SugarCRM are due by mid-2014.

article thumbnail

The B2B Marketer’s Quick Start Guide: Sales Intelligence

Heinz Marketing

The high price is the one thing that I dislike about ZoomInfo, the cost is very high if I will compare it with the competitive market and the technical support service is also not up to the mark, hence I dislike these two. LinkedIn Sales Navigator. What I like best about the product is how it is integrated into Salesforce.com.

article thumbnail

6 Key Ways Sales and Marketing Should Collaborate on Content

Brandpoint

That makes perfect sense; most of us want at least a basic understanding of the products, services and prices at hand before hearing a persuasive sales pitch or presentation. The quality of that content has become so important that 72% of the most successful organizations in the U.S. Read More: What Is Social Advocacy?]

article thumbnail

Influitive Helps Marketers Build an Army of Advocates

Customer Experience Matrix

managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). The company plans additional API connections with Jive, ZenDesk , and other systems. Influitive is currently in beta.

article thumbnail

For Whom the Bell Tolls: What the D&B/Lattice Acquisition Means for B2B Marketers

Rev

And in the meantime, huge market opportunities similar to what LinkedIn and Angie’s List developed could have been highly profitable powerhouses – but they failed to look into building those types of data-driven platforms, despite having the immense trove of data to do so. Changes to pricing structures. Change is a given.