Webbiquity

JANUARY 16, 2024

Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Keeping the script simple and incorporating visually appealing animations can make the storytelling experience enjoyable and make B2B communication more effective.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Valasys

SEPTEMBER 20, 2023

Introduction Have you ever listened to a lecture, TED Talk, or presentation and noticed how the speaker uses real-life experiences and stories to convey the message? When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal.

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

Sage Marketing

DECEMBER 5, 2023

With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. Once upon a time, LinkedIn was all about your next high stake job. Which practices should you use to increase engagement on LinkedIn in 2024? How Can Startups Boost Engagement on LinkedIn in 2024?

Startups 52

Startups Linkedin Ideal Customer Profiles Viral Marketing 52

Sage Marketing

JANUARY 20, 2022

With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. Once upon a time, LinkedIn was all about your next high stake job. Which practices should you use to increase engagement on LinkedIn in 2022 ? How Can Startups Boost Engagement on LinkedIn in 2022?

Startups 98

Startups Linkedin Ideal Customer Profiles Viral Marketing 98

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Contently

NOVEMBER 19, 2020

” Or maybe you spoke at a virtual event—trading the thrill of presenting on-stage in a windowless ballroom for screen-sharing over Zoom while wearing a nice shirt and gym shorts. “Simulive” presentations—in which people pre-record their talk and then take Q&A live afterwards—have a lot of benefits.

Trends 206

Trends First-Mover Advantage Linkedin Webinar Metrics 206

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Marketing Insider Group

MAY 25, 2020

For example, if you’re marketing to professionals as a B2B company, LinkedIn and Twitter are the best channels to use. LinkedIn’s InMail and Sponsored Content features are great tools to use. Think about how you want to present your brand to your audience and how you want to use each of your social media channels.

Social Media 338

Social Media Personalization Media Brand Identity 338

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey. Sparklines.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. I love making connections with anyone in the content game, but Michele started talking about storytelling. This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. I was intrigued.

Storytelling 100

Storytelling Examples Best Practices B2B Thought Leadership 100

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). Watch my talk on “The Future Of Storytelling” below.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

illumin

APRIL 9, 2024

If advertisers are turning to OTT as a replacement for linear TV commercials, shouldn’t they apply the same level of creativity and storytelling ? This presents a massive opportunity for marketers, one that many are squandering with repetitive, dull, and poorly targeted ads. This isn’t a new phenomenon, but it is a growing one.

Advertising Agencies 59

Advertising Agencies Cable Advertisements Advertising 59

Marketing Insider Group

DECEMBER 16, 2013

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. More than a million pageviews for this 1st of 2 top Hubspot presentations.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 103

Storytelling Business Work Management Paid Search Agency 103

Rev

DECEMBER 8, 2017

Here’s why: The Art Of The Storyteller. Everyone loves a good storyteller. In fact, in a study presented by AdWeek, participants were given an example of a product- one with a basic description while the other had a story behind the product. Are they regularly posting their materials to their Twitter or LinkedIn?

Storytelling 60

Storytelling Word of Mouth Best Practices Ideal Customer Profiles 60

KoMarketing Associates

JANUARY 19, 2022

WordPress is my foundational platform for storytelling. LinkedIn, Twitter. LinkedIn , Twitter. From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. Justina Logozzo, Senior Marketing Manager, Website at Alation.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. The fundamentals of growing a SaaS business.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Top Rank Marketing

JUNE 29, 2023

Being able to attend LinkedIn’s first B2B Marketing conference, B2Believe was a real privilege and amazing experience. Hearing from the wealth and depth of B2B marketing and business expertise that exists within LinkedIn was equally informative and inspiring. Connect with Mimi on LinkedIn and The B2B Institute here.

Rules 61

Rules Brand Identity Branding B2B 61

illumin

JANUARY 9, 2024

Media presented within a retail environment is the most encompassing description of retail media, given that the term’s definition is continuing to expand as retail and e-commerce evolve. Some of the most common types of retail media include online ads, in-store signage, free samples, loyalty card offerings, and coupons.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Top Rank Marketing

JULY 12, 2023

“I think in marketing you are only as good as the creativity of your team and your ideas,” Judy Tian , senior brand marketing manager at LinkedIn* observed. Indeed, 56 percent of marketers have said that creativity is the most important skill required for navigating uncertain times, according to LinkedIn data. “AI

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Marketing Insider Group

NOVEMBER 12, 2014

Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. The 15 Best LinkedIn Pulse Articles On Marketing. Hello, LinkedIn (319,397 pageviews / 1,152 comments) by Conan O’Brien.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. Moreover, you can also boost brand awareness by using storytelling and sharing your brand’s values and mission, while tying them to recipients’ pain points. So make it count.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Present the problem or challenge the client is facing. Brand storytelling is a powerful marketing tool. Use smart content to present personalized case reports to visitors based on their needs. LinkedIn is a great channel to utilize.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Martech

JUNE 26, 2023

He created storytelling moments at an internal Sales Kickoff event that many employees posted about on their personal LinkedIn profiles. Brand storytelling helps resonate with the target audience rather than just focusing on a sale. Salim’s methodologies target not only public events but internal events too.

Event Marketing 101

Event Marketing Paid Search Agency Marketing Management Storytelling 101

Sprout Social

SEPTEMBER 2, 2022

Social Media Marketing Foundations (LinkedIn Learning). Introduction to Social Media Strategy (LinkedIn Learning). Diversity and Inclusion in Marketing (LinkedIn Learning). Price (at the time of writing): You need a LinkedIn Learning subscription—free for one month, then $26.99/month. Level: Beginner. Type: Course.

Social Media 115

Social Media Training Course Resources 115

Champion Communications

JUNE 7, 2023

Social media platforms such as LinkedIn, Instagram and Twitter not only provide an opportunity to find out what pain points prospects are currently facing but also to communicate to a large-scale audience about how you and your clients are working to rectify those issues. Enter the new wave of social channels.

PR 62

PR Social Media Media Public Relations 62

Heinz Marketing

MARCH 19, 2021

I watched a great LinkedIn Learning course last year on Marketing to Humans , presented by Stefan Mumaw , Director of Narrative Strategy at First Person. B2BMX Emphasizes Empathy In Storytelling & Renewed CMO Focus In 2021. Marketing to Humans. Because after all, companies do not make purchasing decisions. Human people.

Planning 134

Planning Marketing Management Storytelling B2B Sales 134

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 52

Storytelling Enterprise Management Brand Identity Branding 52

Salesforce Marketing Cloud

APRIL 22, 2024

As a certified Salesforce Platform App Builder, Administrator, and Advanced Administrator, Jessica used her online portfolio during her job search to showcase her love of learning and passion for creativity and storytelling. With my portfolio, I can showcase my work more in-depth than through LinkedIn or a resume alone.

Ad Building 52

Ad Building Ideal Customer Profiles Acquisitions Creativity 52

SmartBug Media

FEBRUARY 15, 2024

Follow This Model—Include These Sections in Your Investor Pitch Deck Creating successful pitch decks involves striking a balance between comprehensive information and concise presentation. Metrics : Present historical data and projected metrics for the next five years. You can use it to….deliver That’s a big ask. Now, it’s time.

Churn Rate 64

Churn Rate Enterprise Management Thought Leadership Planning 64

Exo B2B

OCTOBER 10, 2023

Her whole team was also dressed in pink and she made her presentation by trying to draw an analogy between the themes addressed in the film and the reality of content marketing professionals. Lady Trifecta Do you know anyone who would have the audacity to go up on stage at B2B Forum and say that we need to stop storytelling in marketing?

Marketing AI 59

Marketing AI B2B Gartner Conference 59

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. Stop doing charts in Excel.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Onalytica B2B

NOVEMBER 15, 2018

LinkedIn is normally activated only when they are looking for a new job. Typically, more active on LinkedIn but no other platform other than personal social networks. Large network on LinkedIn and always know someone who knows someone else who can help. What Employee Personas are there? Description. Data-Led Analysis.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Tomorrow People

NOVEMBER 30, 2018

Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing. Our outreach for our company mainly resided on LinkedIn, Twitter and Google+. They’re all on Facebook, they’re all on LinkedIn. They’ve all got a smartphone.

Trends 220

Trends Content Marketing Brand Identity Branding 220

Hinge Marketing

FEBRUARY 27, 2020

LinkedIn Pulse — Pulse articles are a great way to blog if your company doesn’t have one. This kind of content has a longer shelf-life than LinkedIn posts, and they show up as clickable links on your LinkedIn profile. LinkedIn Posts — Like tweets, LinkedIn posts are unique to LinkedIn. Class dismissed!

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87