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Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing. Click To Tweet.

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LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan

Customer Experience Matrix

The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. It gives LinkedIn more tools to expand its marketing offerings and lets Bizo use LinkedIn data to improve targeting within its own products.

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6 Key Ways Sales and Marketing Should Collaborate on Content

Brandpoint

That makes perfect sense; most of us want at least a basic understanding of the products, services and prices at hand before hearing a persuasive sales pitch or presentation. The quality of that content has become so important that 72% of the most successful organizations in the U.S. Read More: What Is Social Advocacy?]

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How to Set Up a Promoted Tweet Campaign Targeting Keywords

NuSpark Consulting

Keyword target examples: gifts, buy flowers, Valentine, presents, date tonight, going to funeral. Keyword target examples: manage contacts, new CRM, Salesforce.com, lead management, sales tools, sales management. Related Posts: LinkedIn and Twitter Advertising and Marketing Options; A Primer Social Media Advertising NuSpark Search.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. Many other vendors let a user automatically jump to the LinkedIn or Jigsaw profiles of the prospect they are reviewing. Ones I know about include Pardot , LoopFuse , TrueInfluence , Salesforce.com and ACT!

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. This is an under-utilized tool that enables companies to present an HTML page as their default front door. SAP plays inline videos.

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Sales Pipeline Radio, Episode 316: Q & A with Elay Cohen @elaycohen

Heinz Marketing

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are watching and listening live on LinkedIn, or on Facebook, or YouTube, we’re very excited to have you here. If you are on LinkedIn watching live, you could be part of this show.