Why B2B Marketers are Critical to Revenue Operations
Marketing Interactions
OCTOBER 15, 2021
Edelman/LinkedIn ). The core of the story and the brand must always be present, or you risk experiences becoming fragmented and disengaging because we’re asking for too many leaps of faith that confuse all involved. Buyer-to-seller engagement hangs at 16% and will drop 2 – 3% further in the next few years (Gartner).
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