Martech

FEBRUARY 14, 2023

LinkedIn: zusmani (79k followers) Twitter: @zeeshanusmani (15.6k Twitter: @Ronald_vanLoon (300k followers) LinkedIn: ronald-van-loon (66k followers) YouTube: @Ronald_vanLoon (26k followers) Rana el Kaliouby Rana is deputy CEO at Smart Eye and, formerly, co-founder and CEO of Affectiva, which Smart Eye acquired.

Advertising Agencies 112

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 112

Webbiquity

JUNE 1, 2021

This means if your audience is primarily on LinkedIn, go for text posts. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Keeping posts short (less than 400 characters on LinkedIn) can increase your response rate by 16%. Build your social currency with a robust PR strategy.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Convince & Convert

JUNE 26, 2014

In partnership with PR News , Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. Below, we dissect a few of the findings and what they mean for PR and marketing professionals. What does this mean? Not sure where to begin?

PR 150

PR Social Media Studies Media 150

Martech

APRIL 2, 2024

Building brand credibility on LinkedIn B2B influencer marketing has exploded on LinkedIn. Like other social media sites, LinkedIn attracts professionals from various industries. Like other social media sites, LinkedIn attracts professionals from various industries. Industry expertise Thought leadership isn’t just for PR.

B2B Marketing 123

B2B Marketing B2B Planning B2B Thought Leadership 123

Oktopost

FEBRUARY 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Recently, Amisha was recognized in PR Week’s Women to Watch 2020, in the Top 50 Influencer Marketer by Talking Influence and as a Top Digital Marketer by LinkedIn. Amisha Ghandi, SVP Marketing at Tipalti takes on customer experience. Episode Summary.

B2B Thought Leadership 125

B2B Thought Leadership Ad Building Transparency Thought Leadership 125

Webbiquity

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Just 29% use LinkedIn for business. (

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Heinz Marketing

OCTOBER 22, 2021

You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on. Facebook and LinkedIn also offer industry and topic specific groups.

Planning 115

Planning Work Management Marketing Management Marketing Automation Services 115

Contently

JANUARY 26, 2023

To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. She used LinkedIn to share her thoughts on making healthcare more affordable.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. You can connect with him via LinkedIn and Twitter. Account-based marketing is here to stay.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Content Marketing Institute

AUGUST 31, 2023

– Michelle Garrett, consultant and writer, Garrett Public Relations Do: Create production efficiencies and iterative assets I’ve turned our long-form content into short-form videos for YouTube, snippet videos for Instagram, tweets, Facebook and LinkedIn posts, and more. AI provides a lot of ingredients, but it is not a meal.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Biznology

MAY 30, 2017

If you’re doing it right, there’s no difference between being a top salesman and a top PR man. What works in high-end sales works in high-end PR. Neither sales nor PR, especially influencer marketing, which is really influencer PR, can ever afford to be fire-and-forget. It’s about a partnership.

Planning 186

Planning PR Cold Calling Webcast 186

Contently

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. Fortunately, this kind of PR disaster is one your brand can easily avoid. Or you could re-share thought leadership on LinkedIn while adding your brand’s perspective. How to avoid plagiarizing content.

Ethics 121

Ethics Social Media Trends Copyright 121

Onalytica B2B

APRIL 6, 2017

Or perhaps a YouTube video of a makeup tutorial in collaboration with a big beauty brand. This is effective at achieving continuity, but it does come with its risks and downfalls such as the PR fail below. Where they happen to either be present on and/or consume most of their media is Instagram, Twitter, Facebook and YouTube.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Optinmonster

MAY 16, 2023

Have a look at a few: LinkedIn (DA: 98) Facebook (DA: 96) Twitter (DA: 94) Instagram (DA: 93) This makes social media marketing one of the most effective off-page SEO strategies. We often share content on Facebook and Twitter that we neglect on YouTube and Instagram.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

ClickZ

MARCH 14, 2022

In more recent times, their ‘ They Will See You ‘ YouTube campaign focused on LGBTQ+ visibility in advertising. If it’s treated as an afterthought, you face the risk of alienating your audience, and in some scenarios, even see marketing failures that turn into PR nightmares. The post Is your brand marketing truly inclusive?

Brand Identity 130

Brand Identity Branding Planning Paid Search Agency 130

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. Facebook, LinkedIn, Twitter, etc.). PR Strategy. PR allows businesses to use stories to draw in and engage with the target audience groups.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

KoMarketing Associates

DECEMBER 14, 2015

REDEFINING THE ROI OF PR. “We We introduced a new program this year integrating our upper funnel PR programs with middle and bottom funnel inbound marketing. The result is that we can now tie PR to an ROI rather than be dependent only on nebulous findings like number of clips or impressions. EFFICIENT WEBSITE MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Sprout Social

SEPTEMBER 2, 2022

Social Media Marketing Foundations (LinkedIn Learning). Introduction to Social Media Strategy (LinkedIn Learning). Diversity and Inclusion in Marketing (LinkedIn Learning). Price (at the time of writing): You need a LinkedIn Learning subscription—free for one month, then $26.99/month. Level: Beginner. Type: Course.

Social Media 115

Social Media Training Course Resources 115

Biznology

MARCH 15, 2016

LinkedIn and Twitter has made this even easier. Do not underestimate the power and importance and influence that you also have on the virtual people around you, be it the old reliables Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn, or even the influence you have amongst the influencers proper.

Blogger 80

Blogger Work Management Burn Rate PR 80

Martech Advisor

MARCH 13, 2020

The team should ideally consist of a few executive members and in-house PR or marketing people. It helps to work with a PR agency in case the in-house personnel doesn't have this kind of experience. Google has been working to curb phishing attempts, conspiracy theories, malware, and misinformation and removing YouTube videos and ads.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

Heinz Marketing

MAY 19, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We are now live, every Thursday at 11:30 Pacific, 2:30 Eastern, live on LinkedIn, YouTube, and Facebook, and are excited to have you all here. By Matt Heinz , President of Heinz Marketing. A new format for us.

B2B Thought Leadership 101

B2B Thought Leadership Thought Leadership Paid Search Agency PR 101

The Marketing Blender

DECEMBER 28, 2020

They receive a higher click-through rate (CTR) than text or a static image, are shown to more of your followers, and get placed higher on the user’s feed compared to those shared via an external website, like Youtube. As always, you can follow me, Dacia Coffey, on my Twitter , Facebook , Instagram, or LinkedIn pages. Recent Posts.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Those, plus Instagram, Linkedin, Snapchat, Youtube, Whatsapp, FB Messenger, possibly social media customer service, and more is another thing entirely.

Paid Social Agency 163

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 163

Atomic Reach

MARCH 18, 2019

Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find her on Twitter and LinkedIn. He takes digital PR strategies to a whole new level.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Oktopost

JULY 4, 2022

Allowing you to keep up on the latest trends, your competition, and potentially sticky PR situations for your own brand, you’ll want a social media tool that includes social listening. Integration with your key social channels. Social listening capabilities to replace Topic Profiles.

B2B Thought Leadership 131

B2B Thought Leadership Work Management Social Media Marketing Management 131

Optinmonster

DECEMBER 21, 2023

And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn. HubSpot recently ran a study among 5000 businesses and found that LinkedIn converted 2.74% of leads, more than Twitter (.69%) These public relations (PR) firms let you publish press releases online.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Optinmonster

MAY 11, 2023

If you’re a B2B brand selling to other business owners, LinkedIn is probably the best. People often use YouTube as a search engine to find video tutorials, reviews, product showcases, and more. They might not land on your website but they could see your videos on the YouTube platform.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Biznology

APRIL 22, 2015

Another important takeaway from this graphic is not to ignore YouTube or Instagram when formulating your social strategy. YouTube is the world’s 2 nd largest search engine. Over 3 billion searches are done each month on YouTube. LinkedIn and Facebook Usage Across Australia. Will your customers find you there?

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done?

Marketing AI 94

Marketing AI Work Management Marketing Management Business 94

Only B2B

JANUARY 29, 2018

Douglas has been recognized by LinkedIn in their Sophisticated Marketing Guide as a top marketer, and his blog is known internationally as a resource for marketing-related technology research and discovery. Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. Two words: Gated content!

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Webbiquity

OCTOBER 11, 2011

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.)

Optimization 100

Optimization PR Social Networks Youtube 100

Televerde

DECEMBER 14, 2020

For example, if you notice an influx in quality leads from a sponsored LinkedIn post , you can deduce that LinkedIn is a preferred platform for your target audience and is worth exploring a larger budget. Lead generation LinkedIn ads. YouTube ads. 5 Top Lead Sources Guaranteed to Help Grow Your Business. With over 4.41

Paid Content 59

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 59

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. LinkedIn has an official opinion on connecting up with others. Newsletters.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Schubert B2B

AUGUST 16, 2017

B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). PR bridges the gap between the customers, the media and you/your client. For example, advertising and PR work together. Think About Inbound AND Outbound PR. B2B PR can be used as an inbound marketing tool too!

Public Relations 54

Public Relations B2B Marketing Work Management Trade Show 54

Biznology

JUNE 2, 2015

Even more, you might not have the best understanding of the true limits and boundaries of your online home, be it your WordPress or Drupal install, your Squarespace or Wix website , and even little hacks that can help bring your YouTube, Tumblr, Facebook , Twitter , Google+, and LinkedIn profiles inline with your brand.

Internet Marketing 80

Internet Marketing CAN-SPAM Youtube Ideal Customer Profiles 80

Marketing Craftmanship

MARCH 16, 2012

This effort requires that a company either engage an outside PR agency or employ dedicated staff members who are skilled at pitching stories and nurturing press coverage. Big companies use PR because they can afford to. Plan media solicitations last.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100

KoMarketing Associates

MARCH 13, 2018

Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn. Participate in a targeted LinkedIn or Facebook group. Distribute media assets in locations like YouTube, Slideshare, or even Pinterest when applicable. Participate in relevant discussions on Quora.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182