Brandpoint

FEBRUARY 23, 2023

Every time you log into LinkedIn, you see another round of layoffs. Why public relations teams should keep their feet on the gas pedal In the world of PR agencies, many professionals in the industry have to act as both a public relations practitioner and a liaison between their brand contacts and the decision-makers at those companies.

PR 62

PR Public Relations Advertising Agencies Thought Leadership 62

The Forward Observer

MARCH 1, 2024

Integrated marketing and PR strategies are a requirement for all businesses. She is also the author of B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales , and her books are widely used by PR, marketing, and sales professionals, and universities.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Webbiquity

APRIL 18, 2023

Improve Your Site SEO Image credit: NisonCo PR and SEO on Unsplash Search engine optimization (SEO) is one of the most basic and widely used online marketing tactics, and yet is commonly underutilized or just plain done wrong. They are checking the box, “doing LinkedIn marketing,” but not getting the results possible.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

RDW Group

SEPTEMBER 2, 2021

For the last several years, social media platforms such as Facebook, Twitter, Instagram, and LinkedIn have become vital tools in … The post 3 Reasons Twitter is a Valuable Tool for PR Professionals appeared first on RDW Group.

PR 66

PR Twitter Tools Social Media 66

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Brand Identity Branding 69

Onalytica B2B

JULY 8, 2015

In 2003, LinkedIn launched with a more serious approach to social networking for professionals. At Onalytica we have been looking closely at the transformation of PR as we know it. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners).

PR 100

PR PageRank Brand Identity Branding 100

Biznology

OCTOBER 13, 2017

With all of the ways to enhance your business and your professional reputations with social media, LinkedIn remains the ultimate method for achieving those goals. You can build up your LinkedIn network into the thousands and reach many of them regularly by following our tips for boosting your LinkedIn engagement.

Linkedin 159

Linkedin Tips Click Rate Privacy 159

Buffer

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

Linkedin 78

Linkedin B2B Thought Leadership Paid Search Agency Peer-to-peer 78

Bluetext

APRIL 21, 2021

Over the past several years LinkedIn has moved beyond being a tool used solely for job searching. As part of a holistic PR strategy, LinkedIn can be a powerful tool for sharing company news, amplifying earned media and owned content, and leveraging relationships. A couple of quick tips for posting on LinkedIn: .

Paid Content 26

Paid Content Paid Search Agency PR Linkedin 26

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. eMarketing Association Network.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. The world of PR is always changing … except when it isn’t. Thomas in St.

PR 97

PR Public Relations Work Management Media 97

markempa

SEPTEMBER 20, 2016

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn? Why are you running a LinkedIn program? development? Who do you want to reach?

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

Biznology

NOVEMBER 9, 2017

One of the questions I get asked the most on Quora relates to optimizing your LinkedIn profile. If you’re building a personal brand or want to become known as a subject matter expert in your industry, your LinkedIn profile is home base. And if your LinkedIn profile looks like a copy-and-paste of your resume?

Ideal Customer Profiles 126

Ideal Customer Profiles Profiling Linkedin Optimization 126

Biznology

AUGUST 10, 2017

Have you ever really stopped to think about who you are–or should be–connected to on LinkedIn and why? The power of your LinkedIn network is not just about how many connections you have. How your LinkedIn network affects social media efforts. Just like a real-world networking event, LinkedIn is a place to meet new people.

Linkedin 165

Linkedin Network Marketing Ideal Customer Profiles Activities 165

Marketing Insider Group

MAY 16, 2023

Sharing relevant content on LinkedIn is great until AI machines can’t read it because they aren’t “logged-in”. Get Your Name Out There Lastly, you need all eyes on PR and content promotion. So put down the pitchfork and start building your thought leadership , and together, we can overcome the “AI is taking over Marketing” epidemic!

SEO 251

SEO Lead Ranking Content Thought Leadership 251

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Convince & Convert

JUNE 26, 2014

In partnership with PR News , Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. Below, we dissect a few of the findings and what they mean for PR and marketing professionals. What does this mean? Not sure where to begin?

PR 150

PR Social Media Studies Media 150

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts? What are today’s best practices for B2B PR?

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Walker Sands

OCTOBER 12, 2020

Every internal PR and marketing person has been there before. Your boss tells you to find a PR agency and it better be one that can deliver. The PR search is different and unique for each business. Reaching out to your LinkedIn network and asking for suggestions can also be a great way to get the process going.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Biznology

JUNE 22, 2017

LinkedIn wants you to start using hashtags and I think it’s about time. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). In other words, improving SEO on LinkedIn will, in turn, improve your search results on Google.

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

Webbiquity

JUNE 1, 2021

This means if your audience is primarily on LinkedIn, go for text posts. Keeping posts short (less than 400 characters on LinkedIn) can increase your response rate by 16%. Build your social currency with a robust PR strategy. But PR can speed up this process. You can reach her on Linkedin or write to her at atreyee.c@gmail.com.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Walker Sands

OCTOBER 25, 2023

For the next installment of our media insights blog series , I caught up with Lindsey Wilkinson from CIO Dive to discuss how PR professionals can capture tech reporters’ attention. In our interview, Lindsey shares her expertise to help PR professionals get in the mind of a technology reporter. Honestly, it really just depends.

PR 98

PR Media Vendors Case Studies 98

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Use the blog posts you have then cut and paste and are ready to launch in your back end to start setting up your tweets, pins, Facebook, and Linkedin Campaigns.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Tomorrow People

MARCH 7, 2012

What has changed in PR? Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. Today, many businesses continue to undertake their own PR activities, or buy in PR support to help boost their profile. ” Content is still an essential part of an effective PR campaign.

PR 120

PR Inbound Marketing Effectiveness Planning 120

Biznology

NOVEMBER 22, 2017

When LinkedIn launched in 2002, it was met with a fair amount of scorn, derision, and outright mockery. I’ll start with the biggest—and also the strangest, if you take a moment to think about it—mistake that most LinkedIn users make: they don’t have an actual profile. Here are the 3 biggest errors and omissions: 1. do it today).

Ideal Customer Profiles 116

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 116

Biznology

SEPTEMBER 7, 2017

In my previous article, I introduced the up and coming Slack tool and how it serves as an alternative for LinkedIn , which is closing its groups. COULD LINKEDIN GROUPS MAKE A COMEBACK? I don’t see LinkedIn groups making a comeback when it comes to cutting-edge technology communities or sales and marketing communities.

Linkedin 141

Linkedin Business Communities Social Media 141

Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years.

Social Media 306

Social Media Work Management Marketing Management Media 306

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? I’m not saying we fire all PR people. Every company needs a guard dog or two to be around in case of a PR disaster. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Act-On

OCTOBER 11, 2023

You might have experienced something different in your career, or hear hot takes from podcast hosts and LinkedIn influencers on how they’ve discovered a better way. It can be separated into its own function, but if not, it usually falls under Brand. This is just a big-picture overview. And sometimes it lives under Growth.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Martech

APRIL 2, 2024

Building brand credibility on LinkedIn B2B influencer marketing has exploded on LinkedIn. Like other social media sites, LinkedIn attracts professionals from various industries. Like other social media sites, LinkedIn attracts professionals from various industries. Industry expertise Thought leadership isn’t just for PR.

B2B Marketing 120

B2B Marketing B2B Planning B2B Thought Leadership 120

Top Rank Marketing

OCTOBER 6, 2023

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S. antitrust case trial against Google.

B2B Marketing 87

B2B Marketing Social Marketing Planning B2B 87

Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. And both rely on the ability to tell an interesting story.

PR 100

PR Social Media Media Blogger 100

Biznology

JULY 19, 2017

In this Biznology webinar video with Mindi Rosser, you’ll find out how to: Design a compelling personal brand on LinkedIn and Twitter. In this 30-minute video, Mindi explores how to create your social selling system using LinkedIn and Twitter to build relationships with your prospects, listen to their dilemmas, and solve their problems.

Linkedin 130

Linkedin Twitter Ad Building Webinar Metrics 130

Webbiquity

NOVEMBER 9, 2021

That, along with PR contact information and your website URL. Social Media Account Profiles (Especially LinkedIn). This is another place to use your UVP, reworded slightly, tweaked, and customized to fit this format. Directory Listings and Buyers Guides.

Ideal Customer Profiles 351

Ideal Customer Profiles Brand Identity Branding Differentiation 351

Biznology

FEBRUARY 20, 2018

You’ll be happy to know that unlike emerging technologies, the pace of marketing and PR is a little slower. While I have been writing about digital marketing and PR every week for at least 9 years on sites like Socialmedia.biz and Biznology, I have been writing about digital PR and marketing since 2002 and blogging since 1999.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

The Point

JULY 30, 2020

Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. But it doesn’t necessarily take all new content or a massive blog redesign (read: time and money) to have even the most PR-centric blog start generating real value.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Biznology

DECEMBER 7, 2016

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time? Post discussions consistently.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80