Biznology

FEBRUARY 20, 2018

You’ll be happy to know that unlike emerging technologies, the pace of marketing and PR is a little slower. While I have been writing about digital marketing and PR every week for at least 9 years on sites like Socialmedia.biz and Biznology, I have been writing about digital PR and marketing since 2002 and blogging since 1999.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Biznology

APRIL 5, 2016

Almost three years ago I wrote Blogger outreach is more PR than social media. Here’s what we do these days: Prepare every campaign as if it’s a traditional PR campaign (it’s not selling, it’s sharing). The post Influencer outreach is more PR than marketing or advertising appeared first on Biznology.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Biznology

DECEMBER 7, 2016

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time? Post discussions consistently.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Biznology

JUNE 20, 2012

A few days ago, our fearless leader noted “nobody needs both Pinterest and LinkedIn.” But…Why don’t you need both Pinterest and LinkedIn? Journalists, media, PR contacts. For others, LinkedIn. (Photo credit: Christopher S. ” And, generally, Mike’s absolutely right. Actually, you might.

Linkedin 80

Linkedin Psychographics PR Segmentation 80

Biznology

AUGUST 11, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Biznology

DECEMBER 23, 2016

Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? He hasn’t bothered to update his LinkedIn profile since he joined the firm. When potential new clients check him out on LinkedIn (as 59.9% Barry says he’s a partner at Company A, but LinkedIn says he works at Company B. No picture.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Biznology

JUNE 10, 2016

Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Even though marketers have the most pull as they add the most value, we have found that in many cases, marketing’s influence on LinkedIn is minimal.

Top of Funnel 80

Top of Funnel Linkedin Paid Search Agency B2B Thought Leadership 80

Biznology

FEBRUARY 20, 2019

Has the public relations specialist, that professional who focuses on one particular area of PR, marketing or communications, been replaced by the “holistic communicator”? Employers seeking multi-skilled communicators – under singular job titles – can be found on job boards and LinkedIn.

Public Relations 146

Public Relations PR Work Management Budget Programs 146

Biznology

MAY 30, 2017

If you’re doing it right, there’s no difference between being a top salesman and a top PR man. What works in high-end sales works in high-end PR. Neither sales nor PR, especially influencer marketing, which is really influencer PR, can ever afford to be fire-and-forget. Like this post?

Planning 186

Planning PR Cold Calling Webcast 186

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., You will be proud of the way you look on LinkedIn.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Biznology

AUGUST 7, 2018

Cold calling might very well be where every bouncing baby salesman, saleswoman, PR agent, marketing professional, and talent agent start, but it’s not the goal. And, baby, PR, marketing, and advertising are, at their very source code, sales, pure and simple. Help an Influencer Out. Do what I say, not what I do. Besties 4Eva.

Work Management 133

Work Management PR Advertising Agencies Marketing Management 133

Biznology

MARCH 15, 2016

LinkedIn and Twitter has made this even easier. Do not underestimate the power and importance and influence that you also have on the virtual people around you, be it the old reliables Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn, or even the influence you have amongst the influencers proper. Now’s your turn.

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

APRIL 3, 2018

Here’s an incomplete though comprehensive list for you to start on: Twitter, Tumblr, Blogger, WordPress.com, Wix, Livejournal , MySpace , Quora , Quora Blog, Medotcom, About.me, Contactup, Wallofme, Pixelhub, Hoverboard, Usercard, Carrd, SlideShare , LinkedIn , Medium, Googe+. Share more than you might want to.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

OCTOBER 21, 2014

Here’s a secret: all the best PR men and women are really persistent. We’ll reach out in any way we can, including LinkedIn InMail, via DMs or Facebook Messenger (but only if they already follow you or are already your friend) and even those annoying contact pages, clicking through all the Spam Arrest confirmation emails.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

SEPTEMBER 13, 2017

In the past few months, LinkedIn has added quite a few new features that add more functionality and better usability both on desktop and the mobile application. Preset replies: If you use messaging in LinkedIn often then you probably have already seen the preset replies setup for you to click on. Now they have removed that barrier.

Features 128

Features Ideal Customer Profiles Custom Publishing Linkedin 128

Biznology

MARCH 8, 2016

While there are more people than ever who are dipping into the content produced by bloggers every day, starting a new blog from scratch is so dispiriting that many potential bloggers are instead writing for Tumblr, Medium.com, Facebook Notes, or the LinkedIn Publishing Platform. Blogging is Hard. I just started a new blog called RNNR.us

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Biznology

APRIL 22, 2015

LinkedIn and Facebook Usage Across Australia. LinkedIn usage is not quite as prevalent with 29% of Australians on the professional social network. However, that might make it easier for you to reach those professionals who are using LinkedIn. That means 58% of Australia’s population is on Facebook. Social Media Sites Used.

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

Biznology

NOVEMBER 10, 2015

Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. It looks like social media strategy is evolving into social marketing strategy.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

JULY 10, 2015

Sprout Social : This tool supports Twitter, Facebook, LinkedIn, and YouTube. Isentia Insights : Isentia Insights is an enterprise level media intelligence, PR measurement, and analysis services. As you can see, there are a variety of different options when it comes to monitoring your social media and PR mentions.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Biznology

MAY 19, 2016

I recently started a discussion within different LinkedIn groups where I asked consultants , sales, and marketing leaders how they were differentiating themselves from others in their industry. It builds great credibility, but it doesn’t differentiate me from other social media and LinkedIn marketing firms. Like this post?

Differentiation 116

Differentiation Ideal Customer Profiles Work Management Marketing Management 116

Biznology

DECEMBER 14, 2016

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. And, if they did this study with other industries, I’m sure they’d find very similar results.

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Biznology

SEPTEMBER 21, 2011

Or improve your PR efforts? For example, if you’re looking to boost PR, substitute “journalists,” “bloggers,” and “social media influencers” for “customers” to ensure you’re asking exactly the right question. Actually, I recommend just a few: What is it you want? What are your goals and objectives? What matters to your business?

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

DECEMBER 30, 2015

“I don’t have time to build my LinkedIn profile. Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. Because of LinkedIn’s exceptional search performance, a search on nearly any executive’s name is likely to turn up a LinkedIn profile within the top three results.

Social Media 80

Social Media Media Thought Leadership Advertising Mediums 80

Biznology

JUNE 2, 2015

Even more, you might not have the best understanding of the true limits and boundaries of your online home, be it your WordPress or Drupal install, your Squarespace or Wix website , and even little hacks that can help bring your YouTube, Tumblr, Facebook , Twitter , Google+, and LinkedIn profiles inline with your brand.

Internet Marketing 80

Internet Marketing CAN-SPAM Youtube Ideal Customer Profiles 80

Biznology

SEPTEMBER 27, 2016

We’re doing this because influencers generally are the most generous with their time and most responsive to our email PR pitches when they’re on someone else’s clock.

Social Media 80

Social Media Spending Media Social Networks 80

Biznology

APRIL 13, 2021

But after watching Clubhouse explode in popularity to the point where other major social media platforms like LinkedIn and Twitter are basically creating their own versions, it’s time to discuss the safety of audio-only platforms. I have enjoyed exploring Clubhouse and participating in conversations (feel free to follow me @sueserna).

Phishing 104

Phishing Social Media Rules Impressions 104

Biznology

OCTOBER 5, 2017

You may want to try paid advertising (as the article suggests) or focusing on what you know DOES work for you—for instance, Twitter chats, LinkedIn posts or Facebook Live videos. We can take that time and focus our efforts more effectively instead. This is why finding your One Thing is so important. Look at your analytics.

Social Media 150

Social Media Activities Organization Media 150

Biznology

OCTOBER 30, 2012

The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog.

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

Biznology

FEBRUARY 10, 2015

While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again.

Wikipedia 80

Wikipedia Work Management Wiki Screencast 80

Biznology

MARCH 27, 2017

While we work really closely as a team, my specific role is to monitor our brand reputation online through social listening and to manage all the global social media channels ( Twitter , LinkedIn , Facebook , Google+ , Instagram , etc.). Thank you, Sarah, for sharing your experience as a leader in social media strategy! Like this post?

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Biznology

SEPTEMBER 17, 2013

I kept on calling what I did “new media” and never kept current as it became “social media marketing” and then became “digital PR” (and who knows what it is right now… has it become “content marketing”? I started my company back in 2006 and then never evolved with the market.

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

Biznology

JANUARY 17, 2017

My work for Tufts expanded to other networks like LinkedIn and Flickr and then I moved on to my current role at Harvard Business School. We use Twitter, Facebook , LinkedIn and Instagram to connect with our alumni around the world. In this role I solely focus on social media for alumni relations.

Social Media 80

Social Media Media Curation Education 80

Biznology

AUGUST 23, 2011

Well, as you all know who read this blog, I am a Cluetrainian.This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. This is the Internet, an efficient [.].

Long Tail Marketing 80

Long Tail Marketing Twitter PR Social Media 80

Biznology

DECEMBER 10, 2013

While all of my formal content-creations are focused on SEO, digital PR, social media marketing, and reputation management, my daily tweeting, blogging, and Facebooking are about all sorts of things. Slider Social Media Marketing Business Ed Koch Facebook Google Hootsuite linkedin social media twitter' Be Diverse.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. Thousands participated in related conversations on Twitter, Tumblr, Facebook, and LinkedIn. Imagine the noise we would have created without it.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

AUGUST 14, 2012

You can task your Summer Intern (whatever times’ left), you can push it on your PR or communications team, or you can — gasp — do it yourself — but do it. Whichever way you go, please start. You can keep it simple and slow, but start today.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Biznology

AUGUST 21, 2017

Then Amazon leaped ahead with Alexa, Google declared AI will be its future, chatbots rose, Pokemon Go triggered Apple’s addition of the ARKit platform, the cloud services war erupted, and Microsoft bought LinkedIn for $26 billion and re-focused on the cloud. These are the skirmishes. The great war for dominance has yet to break out.

Amazon 158

Amazon Marketing Automation Services Custom Publishing Lead Ranking 158