FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Only after she grew and monetized her TikTok following did she re-invest time into LinkedIn.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Zoominfo

OCTOBER 20, 2021

Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success. If you have yet to use YouTube in your professional life, this blog post is for you. This YouTube channel is dedicated to those talks so that anyone can keep up to date and join the debate! Watch here 3.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

ClearVoice

JULY 6, 2021

Knowing that video marketing is an important aspect of content marketing and embracing it as a vital component in your marketing efforts are two distinctly different things. As you will see manifested in the numbers, data, and research included below, audiences largely want to consume video content more than ever. Wistia ).

Stats 98

Stats Video Marketing Planning Emarketing 98

Webbiquity

FEBRUARY 28, 2023

Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions. Personalization offers many benefits for B2B companies.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% billion – placing financial services as the second-biggest consumer of digital advertising. But what platforms are best for financial services?

Social Media 84

Social Media Work Management Marketing Management Service 84

Navigate the Channel

DECEMBER 7, 2023

You’re selling to a person, not a company, so making an emotional connection with your potential buyers is important. An exciting way to make emotional connections is through video content. Use video to tell a story that highlights each benefit. Leverage influencers for authentic product/service promotion.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

KoMarketing Associates

JULY 11, 2019

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Make Sure Your LinkedIn Company Page is COMPLETELY Filled Out. Add a tagline.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

Martech Advisor

FEBRUARY 17, 2020

94% of marketers find video marketing a key element in their marketing strategy, reports Vidyard. To help you get started, we look into the future of video marketing, in this article. Over 85% of teens believe they can do anything if there is a YouTube how-to on it means that marketers need to fully utilize the format of video.

Marketing AI 144

Marketing AI Video Marketing Planning Youtube 144

Top Rank Marketing

SEPTEMBER 22, 2023

percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4 percent using Twitter/X having — an 18.6

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Vidyard

MAY 21, 2021

One of the last (and most important) steps to include in any video is the call to action (CTA). If they’ve watched your video to completion, they’ve demonstrated clear interest (or they would’ve bounced ten seconds into the video). What is a Video CTA? Do I want the viewer to watch more of my videos?

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Valasys

MARCH 4, 2020

According to a report from Forbes , LinkedIn is planning to use stories just like Snapchat – ‘LinkedIn Stories’ & is internally testing the functionality. The scope of LinkedIn in recent years has extended beyond just being a platform for social networking & for flaunting your online resume.

Linkedin 64

Linkedin Planning Thought Leadership Youtube 64

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. We’re not limited to TV-style ads or perfectly polished educational videos.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Oktopost

JUNE 21, 2022

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. We actually had some fans that would watch our videos and dare us to do something on a weekly basis. In this post, let's review some of the best video hosting sites for your business. Video Platforms.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Sprout Social

FEBRUARY 4, 2021

Video is king, and it’s becoming more and more important for brands to create and share video content with their audience. As it stands, about 85% of businesses are using video in their marketing strategy. And a big part of that is because of the increased access and affordability of video editing tools.

Video Marketing 127

Video Marketing Tools Planning Paid Search Agency 127

Oktopost

APRIL 30, 2020

LinkedIn, the world’s largest professional network, had no choice but to push out a feature previously in beta – LinkedIn Events. For many businesses, LinkedIn is the busiest hub of activity involving people they most want to reach. How can LinkedIn Events help you connect with them? What are LinkedIn Events?

Linkedin 128

Linkedin Mobile Marketing Work Management Lock-In 128

Webbiquity

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. I love LinkedIn. But as a B2B marketer, I’m going to put my time and my money on LinkedIn.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Become a Brand Influencer on TikTok, Instagram, or YouTube. Brands can use platforms like TikTok , YouTube, and Instagram to become influencers by promoting their brand story in images, text, video posts, and even live streams.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Vidyard

SEPTEMBER 24, 2019

Vidyard, available now as free and pro versions, allows any business to create, host and share videos across digital channels without the drawbacks of consumer-oriented video hosting services like YouTube and Vimeo. Vidyard’s free offering can be used by anyone looking for an easy way to create and/or share videos.

Enterprise Management 65

Enterprise Management Marketing Automation Services Marketing Management Video Marketing 65

NuSpark Consulting

MAY 4, 2023

The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers. Search retargeting: Target users who have searched for specific keywords related to your products or services on search engines.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Oktopost

NOVEMBER 22, 2023

The first step to a successful social media strategy is finding the right platforms to reach your audience: LinkedIn: With over 64 million decision-makers and thought leaders on LinkedIn, this platform is prevalent for B2B marketing strategies and lead generation. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Webbiquity

JUNE 1, 2021

This means if your audience is primarily on LinkedIn, go for text posts. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Marketing Insider Group

MAY 16, 2023

If there’s one thing we know for certain, it’s that robots cannot replace the humor, personal experience, or expertise that human writers weave into content. Oh, and remember – publish as much as you can on platforms that aren’t gated, like YouTube. Of course not! Neither is the rest of humanity. Be Everywhere Always Haha!

SEO 243

SEO Lead Ranking Content Thought Leadership 243

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Valasys

JUNE 4, 2020

On the 2 nd of June 2020, LinkedIn through its marketing blog announced some new retargeting options to allow the marketers to make their customer interactions more personalized and turn more clicks into actual customers. How Retargeting by Video Views & Lead Generation Forms will Help the Marketers Reach the Right Professionals.

Linkedin 72

Linkedin Lead Ranking Budget Programs Tools 72

Brandpoint

JUNE 18, 2020

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. Some of those changes will be temporary pending a time when financial transactions can again be handled live and in person. Informative videos.

Work Management 118

Work Management Marketing Management Service Planning 118

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers. It makes sense. The difference?

B2B Marketing 119

B2B Marketing B2B Planning B2B Thought Leadership 119

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. You could also send a series of videos that walks them through the setup process step by step. Source: Semrush.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Vidyard

SEPTEMBER 24, 2019

Vidyard, available now as free and pro versions, allows any business to create, host and share videos across digital channels without the drawbacks of consumer-oriented video hosting services like YouTube and Vimeo. Vidyard’s free offering can be used by anyone looking for an easy way to create and/or share videos.

Enterprise Management 54

Enterprise Management Marketing Automation Services Marketing Management Video Marketing 54

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. Image credit: Teooh. Host virtual conferences, trade shows, job fairs, and more.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn preconized that it accelerated its product roadmap to allow businesses to connect with their online communities. Several in-person meetings and conferences have been canceled.

Linkedin 64

Linkedin Features Broadcasting Communities 64

Content Marketing Institute

DECEMBER 27, 2018

Both B2B and B2C marketers continue to increase their use of audio/video content, including videos and livestreaming. The question is are you creating video content good enough to move the needle for your organization? Are you creating #videos that move the needle for your organization? Forget snackable videos.

Video Marketing 100

Video Marketing Youtube Storytelling Linkedin 100

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Keep organized.

Social Media 111

Social Media Trends Personalization Brand Identity 111

Valasys

MARCH 13, 2020

LinkedIn is the progenitor of 97% of the total leads on several social media platforms. Having said that, one of the most obvious questions on the minds of B2B marketers would be how to increase followers on LinkedIn Business Page. We have put together tips that will help you increase followers on LinkedIn business page: 1.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. Key Stats: Over 2.1 billion global active users. 210 million US viewers. 140 million US users.

Social Media 118

Social Media Stats Ideal Customer Profiles Media 118

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience. Paid posts, videos or newsletters on platforms like YouTube, Instagram or direct email campaigns.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 125