Writing on the Web

NOVEMBER 11, 2010

The first is an attractive personality. In other words, a company’s brand works when: They develop a distinct brand personality. They repeatedly use personality to establish associations with positive emotions. They repeatedly use personality to establish associations with positive emotions. Share this on LinkedIn.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

JULY 2, 2010

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? They create connections to their readers through their personalities. “Personality plays a huge role in a blog. Maybe I need to lighten up and add some personal stories. What do you think?

Personalization 100

Personalization Ning Business Digg 100

Writing on the Web

DECEMBER 28, 2016

The great thing about advertising via social media is the personal interaction between the potential customer and service. Three major players – spaces where members are active – are Google, LinkedIN and Facebook. It’s good practice to update your page with regular posts. Paid Advertising. Social Engagement.

Paid Content 205

Paid Content Social Media Media Ideal Customer Profiles 205

Writing on the Web

MAY 30, 2016

Design for Branding, Trust, Personality. Everything on your blog should reflect your branding identity, customer personality preferences, and be clear about the kinds of problems you solve for your clients. Share your contact info and networks – Twitter, Facebook, LinkedIN, etc. Include a photo (or video).

Business Blogging 100

Business Blogging Banners Business Design 100

Writing on the Web

AUGUST 16, 2011

Your Blog & Facebook, Social Sites" width="300" height="104" /> Today’s guest post is written by Christine Buffaloe, of Serenity Virtual Assistant Services , a great resource for social media know-how, for Facebook , LinkedIn and Twitter. The content you feed into Facebook may not be appropriate for Twitter and LinkedIn.

Facebook 100

Facebook Social Media Tagging Linkedin 100

Writing on the Web

SEPTEMBER 3, 2014

Make it easy for your readers to share your content through social media by adding share buttons to your blog ( LinkedIN , Facebook , Twitter , Google+ , YouTube , Pinterest , etc.) Content Marketing Getting Read How to.Tips On Writing Better Writing Great Blog Content Attracting Clients business blogs personal stories personality'

Business Blogging 100

Business Blogging Business RSS Content 100

Writing on the Web

JUNE 28, 2011

Unlike a Facebook personal profile, Facebook Fan Pages allow you to: Get to know your clients – FB Fan pages track some demographics of your Fans. Get new clients – Fan Pages allow you to engage people on a personal level via polls, contests, dialog… and create credibility and trust. Share this on LinkedIn.

Facebook 100

Facebook Ideal Customer Profiles Digg Buzz 100

Writing on the Web

JUNE 26, 2015

This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. If a photo of the person accompanied the travel recommendation, the selection increased to 20 percent. Contact me here and on LinkedIn. Why is social proof so important when writing on the web?

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

JUNE 12, 2013

Depending on the size of your business and your level of comfort at sharing personal information, you may want to reveal how you solved a similar problem with your readers. If this is not appropriate for your business, personalize the post with a quotation or a testimonial from a customer.

RSS 100

RSS Social Media Buzz Internet Marketing 100

Writing on the Web

AUGUST 3, 2010

Their Journal Engine Software is an ingenious product for anyone doing personal, executive and leadership coaching. They make over 100 coaching sales each year, and Kim has personally increased her coaching fees from $1,200 to over $6,000. Share this on LinkedIn. Share this on Facebook. Share this on FriendFeed.

Digg 100

Digg Buzz Blogger Tagging 100

Writing on the Web

JANUARY 5, 2011

If all you’re doing is publishing good information, without personality, without offers, what’s the point? The person asking these good questions is an executive coach. Here’s where she could improve: The bio/side-bar is written in the third person, as if she is a distant entity. Share this on LinkedIn.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

JANUARY 21, 2015

As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality (Banners, logo, photos). Your other accounts, Twitter, Facebook, LinkedIn, etc. In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. Navigation/Simplicity. ‘How

Design 100

Design Banners RSS Opinions 100

Writing on the Web

MAY 9, 2011

Does he need a business coach, a psychologist, a personal assistant, a mastermind group, or internet marketing training? One is personal: it talks about a real person and what he reports. The other site is vague and non-personal. Share this on LinkedIn. He needs help, but doesn’t know who to turn to.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

AUGUST 23, 2010

You need to be blogging 2-3 times a week, submitting articles to directories, participating on LinkedIn , Twitter , and Facebook … impossible for one person to manage and still have a life. Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Share this on Facebook.

Digg 100

Digg Marketing Management Buzz Blogger 100

Writing on the Web

FEBRUARY 18, 2011

Automatically linking your blog posts to Facebook, Twitter, and Linkedin can get you some great publicity and traffic but it can be challenging to figure out how to make it all work. This is my personal favorite. Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Post on Google Buzz.

Facebook 100

Facebook Digg Ideal Customer Profiles RSS 100

Writing on the Web

DECEMBER 15, 2010

Do you use social media like Facebook , Twitter or LinkedIn ? Right now I’m not spending much time on LinkedIn or Facebook or Twitter, and I know I should. I feed information to them every day and respond to requests, even when I’m not actively marketing in person. Share this on LinkedIn. Email this via Gmail.

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

JANUARY 12, 2011

Most of us are intimidated when it comes to having to write something personal and public. It doesn’t get much more personal and public than updating your Facebook page, LinkedIn profile, or your blog, does it? Share this on LinkedIn. Only a few of us have the gift of story-telling. And they expect it to be real.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

JULY 18, 2012

Social media ( LinkedIn , Facebook , Twitter ) can be great marketing and networking tools for small businesses, but there are a few rules you should know before jumping on the social media bandwagon. If you already have a personal social media account, send out a mass invite to your existing list.

Social Media 100

Social Media Media Business Merchandising 100

Writing on the Web

MAY 11, 2012

If you pin a recipe for black bean brownies, for example, don’t copy and paste the entire recipe into the description—simple write the name of the recipe, maybe naming the person who created it, and then let users click through to learn more. LinkedIn Power Tips: Give Before You Receive. 4 Time-Saving Tips for Social Media Marketing.

Tips 100

Tips Copyright Network Marketing Social Networks 100

Writing on the Web

SEPTEMBER 2, 2010

I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. The biggest challenge is writing in a voice that is informal and personalized for the individual coach for whom I’m writing. Share this on LinkedIn.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

JUNE 18, 2010

Share this on LinkedIn. Tags: About Blogs Coaching/Personal Development Content Marketing On Writing Better blog boredom renewal yoga retreat. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Email this via Hotmail. Share this on Mixx.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. But there’s always more to the story than that: Why did he personally spend considerable time, energy and money creating what he did? People pay attention when you tell client stories or share your own personal experiences.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JANUARY 24, 2011

A better approach would be to look at what each State could do to help the problem of escalating violence due to unstable personalities, political divisiveness, religious extremists, prejudice, and easy access to automatic assault weapons and ammunition. Except that once in a while I like to share personal opinion I feel strongly about.

Digg 100

Digg Blogger Buzz Opinions 100

Writing on the Web

JULY 5, 2011

If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. Several years ago, my friend John Agno published this review of personality types in his newsletter. They tend to overlook personal factors in favor of logical analysis.

Digg 100

Digg Content Newsletter Buzz 100

Writing on the Web

AUGUST 22, 2015

Comments from others are such strong persuasion triggers, you shouldn’t limit them to just a page, but have them scattered throughout your web pages, blog, and social media profiles, such as LinkedIn. Here are a few tips on using LinkedIn to give, and hopefully receive, recommendations: Review your LinkedIn strategy.

Linkedin 100

Linkedin Ideal Customer Profiles Peer-to-peer Profiling 100

Writing on the Web

MARCH 17, 2011

I’ve been spending more than 20 minutes with each person, and I’m loving it. I want to feel some sort of connection on a personal level. A personal conversation solidifies trust in you. A personal conversation will open the doors to other needs the client has but may not see. Share this on LinkedIn.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

AUGUST 20, 2010

Share this on LinkedIn. Tags: About Blogs Content Marketing Fun and Irrelevant Things About Patsi Managing Your Ezine & Blog Tasks On Writing Better Patsi's Story Attracting Clients blog writing content marketing with blogs personal stories personal values stories writing on the web. Share this on Facebook.

Blogger 100

Blogger Work Management Digg Buzz 100

Writing on the Web

JULY 27, 2010

Content : Too broad and general, need to hone it down to specifics, need to personalize it. Then he goes over to LinkedIn , where he is a member of 15 specialty groups in his industry. About 75% of the comments left on his blog posts come from LinkedIn group members. Share this on LinkedIn. With a few clicks, Ping.fm

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

MARCH 30, 2016

Let me know how it works for you: connect with me on LinkedIn. In my next post I’ll share tips on creating assets your readers will love. In the meantime, try these tips on writing compelling content to engage readers and grow your reader base.

Content 100

Content Banners Newsletter Validation 100

Writing on the Web

JANUARY 31, 2011

Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. Three great tips to keep in mind for your blogging strategies: Show personality. Share this on LinkedIn. Blog Content: Are you personal… or all business? Blogs have to be kept up. Tweet This!

Tips 100

Tips Advertising Agencies Digg Blogger 100

Writing on the Web

NOVEMBER 7, 2012

There are many reasons that people blog – the most important being to convey their personal message in a clear, concise way. In contrast, if you normally write about your personal life, develop some “how to” content based on your areas of professional expertise. LinkedIn has a section where you can ask questions.

Tips 100

Tips Blogger Aggregators Business Blogging 100

Writing on the Web

APRIL 19, 2011

You need a brand personality. Because it involves personal creativity. Personality Not Included by Rohit Bhargava. Share this on LinkedIn. Content Marketing Matters: What’s Your Brand Personality? To succeed, you need to forge a separate and unique identity and create an enduring and memorable brand.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

JANUARY 11, 2011

On a blog, it’s easier to do since it’s a personal communication tool. A deeply personal story (a tragedy, a rags-to-riches example). Personalize it with names even if they need to be altered. Share this on LinkedIn. Blog Content: Are you personal… or all business? History and mythology.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

FEBRUARY 19, 2014

The average person needs at least two hours to complete all the tasks necessary for one blog post, and should be publishing 2-3 times a week. Clients can be reached through Facebook, LinkedIn, Google+, Twitter – the list goes on. Publishing a quality blog requires time and effort. Communication is possible everywhere.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Writing on the Web

JULY 29, 2010

Research studies show that some ratings and reviews will influence more than others: This report is taken from Dr. Susan Weinschenk’s book Neuro Web Design: What Makes Them Click : We are most influenced when we know the person and the person is telling a story. Photos and links to web pages that tell about the person are ideal.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

APRIL 28, 2011

Furthermore, when they do use writers, they don’t personalize it to make it their own. Content marketing can’t work well without unique and personalized copy. Share this on LinkedIn. It’s what will resonate with them and make them want to work with you. Like anything, it’s how you use content that counts.

Content Marketing 100

Content Marketing Digg Tips Content 100

Writing on the Web

APRIL 18, 2011

You publish it under your banner or logo, therefore it’s up to you to get it personalized and provide context. This means you’ve either got to add your own stories, or introduce it with a personal note. (Or Tell a story about a real person that illustrates the concepts in the article. Share this on LinkedIn.

Content Marketing 100

Content Marketing Work Management Digg Content 100