Paul Gillin

APRIL 27, 2012

The program began with the assumption that nearly every salesperson was already familiar with the value provided by Facebook and LinkedIn in their personal lives. The only person who could answer a question was the representative on the account. “It was about returning value and time to our sales teams for their time invested.”.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

MAY 27, 2010

It has learned, for example, that personal prestige is a huge motivator for community participation and that members will give generously of their time with no promise of reward other than helping a peer. Those early outposts looked little like the Facebooks and LinkedIns of today, though. Maskin refers to himself as “Mr.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JULY 15, 2011

Corporate case studies used to have a purpose in the days when customers couldn’t find each other, but today all it takes is a few searches or LinkedIn queries to identify experienced buyers. Expertise shouldn’t be concentrated in one person or department.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

OCTOBER 7, 2010

CRM is a well-established discipline that presumes that the more information we can capture about a customer’s interactions with our company, the better we can deliver products and services that the person wants to buy. For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

FEBRUARY 7, 2011

A recently launched video series called Financially Fit TV interviews personal finance experts. A full-time four-person social media team manages the community and other social media programs, responding to questions, correcting misstatements and encouraging lurkers to come forth. The experts are compensated for their time.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

OCTOBER 5, 2011

Last week I got two letters in the mail that appeared to be personally addressed to me in a feminine hand (right). With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. And I do, nearly every day. Think Like the Customer.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

JUNE 9, 2010

Those early online outposts looked little like the Facebooks and LinkedIns of today, though. Friends and Fame The great innovation in online communities came in 1998, when Classmates.com introduced the concept of personal profiles and friends. Profiles are a member’s personal homepage. Activity is also a validation point.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

APRIL 4, 2012

I had the pleasure of being invited to a dinner last night with some local technology luminaries and guest of honor Reid Hoffman , the co-founder of LinkedIn and already a Silicon Valley legend at the age of 44. Personalize introductions. He then asked each person to share one little-known fact about himself or herself.

PR 50

PR Opinions Linkedin Spending 50

Paul Gillin

SEPTEMBER 6, 2011

Klout attempts to determine influence metrics by looking at a person’s online activities and the actions of others that result from them. Schwartzman has 44 recommendations on LinkedIn, while Berry has three. I just hope those clients aren’t taking this metric too seriously. Beyond Followers.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

NOVEMBER 8, 2011

personally contacts every single customer who posts a complaint about his hotel on an online review site. Facebook and LinkedIn already make polling easy, and Quora is awash with questions about recommended vendors. Mark Snider, owner of the Winnetu Oceanside Resort in Martha’s Vineyard, Mass., Winnetu’s No.

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Paul Gillin

FEBRUARY 27, 2013

There’s a strong subtext of the need to make interactions more meaningful and personal and for brands to unleash their people to speak as themselves. In other words, I think the novelty of Facebook is wearing off. BTW, Pinterest and Tumblr also draw a lot of praise.

Social Media 50

Social Media Media Facebook Social Networks 50

Paul Gillin

JUNE 24, 2010

In the case of the sales rep, we must be able to predict with reasonable certainty that the person can generate $2 million in incremental business in year one. This same approach may also be applied to finding the value of Facebook fans, LinkedIn connections, SlideShare followers and the like. End sidebar.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

MARCH 4, 2014

Her LinkedIn profile says she’s in the Russian Federation, which isn’t surprising given that DeskAlerts’ website says that’s where its development is done. Does it refer to the person or the person’s company? I tried to reach the contact listed on the press release, whose name is Natasha Chudnova.

Research 50

Research Lead Scoring Lead Ranking Validation 50