LeadSloth

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Are You Old Enough for Inbound Marketing?

LeadSloth

So I created a non-scientific poll on LinkedIn asking: “Do you use Inbound Marketing for B2B Lead Generation?&#. LinkedIn showed this poll to randomly selected marketing professionals who work in the Tech Industry. Tags: inbound marketing inbound marketer linkedin market research poll survey. Overall Results.

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5 Ways to Use Social Media in Marketing Automation

LeadSloth

Are they on LinkedIn, do they Tweet or are they part of an online community like Marketingprofs ? It may take a while before potential clients are ready to buy or even want to talk to a sales person. It’s not just status information like the employment history from LinkedIn, but also real-time info from sites like Twitter.

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8 Tips to Get Started with Marketing Automation

LeadSloth

Genoo, another presenter, used Social Media to fill their prospect database, primarily leveraging LinkedIn Groups and LinkedIn Answers. National Instruments, another presenter at the MarketingSherpa conference, used website behavior to enrich the prospect profile and personalize lead nurturing campaigns. Set Your Goals.

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Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

One company found that qualified leads were falling off the sales person's radar when they were not buying within one or two weeks. One company even created a fake female persona (including LinkedIn profile), because their prospects were responding way better to a female (IT audience, I guess). Pipeline Nurturing.

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Social CRM, Inbound Marketing and Marketing Automation

LeadSloth

This all revolves around leveraging connections with other people, whether that’s other sales people who share their contacts (like with Jigsaw or Netprospex ), a sales person’s own network ( LinkedIn ) or co-workers within the same organization ( Lithium ). Social Marketing Automation.

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Inbound Marketing & Marketing Automation

LeadSloth

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Yes, I feel that Inbound Marketing is sort-of a rebranding of Search Marketing.

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Marketing Automation Trends for 2010

LeadSloth

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)