Everything Technology Marketing

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Before you jump into social media, ask yourself: Do you know who speaks on your behalf?

Everything Technology Marketing

Do you know who is responsible for entering your company’s details on LinkedIn? Those were just some basic questions for LinkedIn – there are more in-depth questions that apply to the other social media marketing sites. But either one person or a department needs to be in charge of creating and executing the company’s policy.

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What Are the Top-10 Marketing Books?

Everything Technology Marketing

To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn. What are your personal favorites? But which books should be in the top-10 list of "must read" marketing books? Rogers) | Marketing ROI (Jim Lenskold). Please share in the comments section below.

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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn. I asked you to rank the marketing areas you think will become more important in 2011.