Crimson Marketing

SEPTEMBER 17, 2013

Sometimes LinkedIn gets put on the backburner, with more focus allotted to other social media networks like Facebook and Twitter. But when it comes to B2B marketing LinkedIn can be your most valuable resource. No other social platform allows you to find leads, share content and drive traffic as effectively as LinkedIn.

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

AUGUST 6, 2015

According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. Relevancy imperative: Communication on mobile devices is much more personal than on desktop devices. Russell Glass is Head of Products for Marketing Solutions at LinkedIn.

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

Crimson Marketing

FEBRUARY 28, 2013

They invest in Facebook and Twitter and (more and more) in LinkedIn. Google+ is far ahead of Twitter, and light years ahead of LinkedIn. On Google+, you can do research on the person who has circled you, circle them back, and (most importantly) add that person to unique circles based on how that person fits into your target market.

Social Media 100

Social Media Google B2B Media 100

Crimson Marketing

AUGUST 4, 2015

Thought Leadership—Develop your company (or personal) reputation in terms of industry expertise and thought leadership. For instance, LinkedIn ads let you target buyers based on job function, seniority, industry, and geography, so you don’t waste money or effort spreading blanket messages to audiences outside your target market.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

AUGUST 17, 2015

In particular, he talks about account-based marketing tactics and how to articulate a focused, personalized value message to accounts. He also shares what never to do when approaching buyers on LinkedIn.

Enterprise Management 100

Enterprise Management CMO Peer-to-peer Organization 100

Crimson Marketing

MARCH 22, 2013

And when I talk about social selling, I’m talking in much broader terms than making sure that you’re connected to someone on LinkedIn, or are following someone on Twitter. The sales rep who treats the buyer as a highly informed person, will earn the trust of that buyer. This is why I argue that social selling is required to succeed.

CMO 100

CMO Trust Marketing Marketing Linkedin 100

Crimson Marketing

NOVEMBER 6, 2014

59% develop more personalized interactions. Image: Courtesy of LinkedIn. While CMOs who integrate marketing technology strategy are seeing this: 30% realize measurable gains. 51% achieve greater revenue. Source: Marketing Tech Blog. The post Infographic: Why Putting Your CMO in Charge of Marketing Technology Pays Off appeared first on.

CMO 100

CMO Marketing Management Correlation Marketing & Strategy 100