Biznology

NOVEMBER 22, 2017

When LinkedIn launched in 2002, it was met with a fair amount of scorn, derision, and outright mockery. I’ll start with the biggest—and also the strangest, if you take a moment to think about it—mistake that most LinkedIn users make: they don’t have an actual profile. Here are the 3 biggest errors and omissions: 1. do it today).

Ideal Customer Profiles 116

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 116

Biznology

JULY 19, 2017

In this Biznology webinar video with Mindi Rosser, you’ll find out how to: Design a compelling personal brand on LinkedIn and Twitter. Personal branding is like online hygiene: it’s no longer optional. The post How to build your social selling system with LinkedIn and Twitter appeared first on Biznology. Like this post?

Twitter 130

Twitter Linkedin Ad Building Webinar Metrics 130

Biznology

SEPTEMBER 5, 2013

Sometimes this is in the context of company brands and sometimes personal brands. While I am a big believer in the power of brands, and I think the Internet has created a need for personal brand management, somewhere along the line I began to notice something that concerned me. Shouldn’t my personal brand be a bit more flexible?

Social Media 80

Social Media Linkedin Personalization Brand Identity 80

Biznology

DECEMBER 7, 2016

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time? Post discussions consistently.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Biznology

JULY 12, 2017

When it comes to LinkedIn marketing and social selling, where do you think everyone’s focus is? Where a bad salesperson could deter dozens of potential customers, social platforms allow the same person to reach thousands of people…with the same one-night stand, transanctional mentality and message.

Sales Management 145

Sales Management Linkedin Top of Funnel Lead Scoring 145

Biznology

JANUARY 20, 2014

2014 will be the year of the personal brand. To be honest, the “year” of the personal brand has probably come and gone – or perhaps it’s more accurate to say that we’re smack in the middle of the “decade of the personal brand.”. A personal brand is a basic requirement for both freelancers and entrepreneurs.

Personalization 80

Personalization Brand Identity Branding First-Mover Advantage 80

Biznology

DECEMBER 23, 2016

Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? He hasn’t bothered to update his LinkedIn profile since he joined the firm. When potential new clients check him out on LinkedIn (as 59.9% Barry says he’s a partner at Company A, but LinkedIn says he works at Company B. No picture.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Biznology

DECEMBER 20, 2017

Communal Learning, Online and In Person. And sharing on Twitter, Facebook, LinkedIn, and other venues? The post Communal Learning, Online and In Person appeared first on Microassist. Earlier this year, I attended the 2017 CSUN Assistive Technology Conference. forums like journals and books. Image: Pixabay.

Personalization 80

Personalization Thought Leadership Conference Training 80

Biznology

APRIL 15, 2014

LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name. Completely Fill Out Your LinkedIn Profile. Maybe you set up your LinkedIn profile years ago.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., You will be proud of the way you look on LinkedIn.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Biznology

OCTOBER 21, 2016

According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. So IT buyers are willing to reveal themselves and engage with B2B sales and marketing leaders on LinkedIn. Even if it is LinkedIn!).

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80

Biznology

MAY 8, 2014

LinkedIn pen (Photo credit: TheSeafarer). Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. Consider implementing the following: LinkedIn.

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Linkedin Twitter Promotion Creativity 80

Biznology

FEBRUARY 15, 2013

My rant has to do with a piece of LinkedIn etiquette. LinkedIn is becoming increasingly important in the world of business networking. That being said, we have seen recently that LinkedIn is doing very well as a business and is proving to be useful to professionals. Image via CrunchBase. It’s an Internet pun.).

Linkedin 80

Linkedin Social Networks Social Media Twitter 80

Biznology

APRIL 24, 2013

LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. Today, I’ve decided to focus on sharing tried-and-true tactics for writing a personal LinkedIn profile that can’t be ignored by your prospects or future connections.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Biznology

OCTOBER 7, 2020

Ramp up your LinkedIn outreach. Then it takes over the LinkedIn accounts of the client’s sales reps. Jason Kieffer offers a similar service using a message template stream on LinkedIn on behalf of the sales reps in small and medium businesses. Here are some to consider. Surround your prospects with their own colleagues.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Biznology

MAY 18, 2017

Would I see that you have a healthy number of followers and many of your employees have their personal profiles connected to your page? You’re ahead of many B2B companies and right in there with > 80% of those companies that have organized LinkedIn programs. What’s missing from LinkedIn programs.

Social Media 143

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 143

Biznology

APRIL 11, 2019

Use all 120 characters available for your LinkedIn headline, and pack it with keywords about your skills. Write your LinkedIn bio with your goal in mind. Seems obvious, but surprisingly many LinkedIn members use shots more suited to Facebook. Add in a personal or professional twist to stimulate interest. Keep in touch.

Tips 138

Tips Work Management Linkedin Domain 138

Biznology

FEBRUARY 17, 2017

In that case, here’s a checklist to get started: Facebook (page and personal). LinkedIn Personal Profile – because I get a lot of requests to connect from potential business partners. I could start posting status updates on LinkedIn. Example: Update your LinkedIn header to match your Twitter header. Be tactical.

Social Media 144

Social Media Business Media Profiling 144

Biznology

AUGUST 1, 2017

I cross-posted the article onto LinkedIn and the lovely Beth Farris chimed in with some Twitter Cards Validator Tool school : So, yes, there is a Twitter validator , the Twitter Cards Validator Tool. This is how crappy a job the Twitter URL Linter works on my personal site: “ ERROR: No card found (Card error) ?

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Validation Twitter Tools Facebook 163

Biznology

DECEMBER 15, 2021

Going into 2021, the world was upside-down, and the general uncertainty about everything in our personal and professional lives convinced me to lay low. Look at the new self-introductory video clips parked behind the LinkedIn profile pictures of people in Creator Mode now. Permanent COVID-19. It has come full circle.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Biznology

JANUARY 15, 2020

My choice for most epic 2020 marketing prediction is Gartner’s “80% of Marketers Will Abandon Personalization Efforts by 2025.” Worth noting for LinkedIn updates. Personalized videos for sales. None of my predictions are on that scale, but each trend will influence the video technology solution providers will need to make.

Trends 118

Trends Video Marketing Youtube B2B Sales 118

Biznology

OCTOBER 31, 2017

.” Until now, I would have to go to my Contacts, search for the hater, and then track down where I found them—LinkedIn, probably— and actually delete/disconnect/break up with that contact, and then delete their entire record from my Contactually contact database. Archive, on the other hand, acts like a DNC list— Do Not Contact!

CMS Development 112

CMS Development Blast Campaigns Marketing Automation Services Linkedin 112

Biznology

APRIL 3, 2018

I f you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. There is no armor available to protect you besides the active armor that is your own version of yourself online in the form of your biography, personal history and content, content and more content.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

AUGUST 30, 2017

But remember, unless you have permission from the person who initially asked the question, don’t include their name or any identifying information. Why not make your LinkedIn or Quora comments do double-duty? Here’s a great example from Hubspot : Tip #2: Repurpose a forum response. Time spent: 1.5-2

SME 174

SME Webinar Metrics Curation Copywriting 174

Biznology

DECEMBER 14, 2016

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. And, if they did this study with other industries, I’m sure they’d find very similar results.

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Biznology

JANUARY 26, 2017

This is especially true of LinkedIn , where buyers look at personal profiles and company pages to get a feel for the people and the firm.This most basic reason for investing in social media is defensive. I’ve mentioned it before but it bears repeating. Attracting and engaging the right prospective clients.

Social Media 80

Social Media B2B Thought Leadership Ideal Customer Profiles Media 80

Biznology

JULY 28, 2021

But why – why, oh why – did Twitter and LinkedIn and everyone else feel the need to build out an audio-only feature? Stories became popular, so all the platforms rolled them out (I’m still not sure they belong on LinkedIn). You probably had some combination of accounts on Facebook, Twitter, Instagram and LinkedIn.

Twitter 104

Twitter Social Media Budget Programs Tagging 104

Biznology

APRIL 15, 2020

If your digital presence says, “me, me, me” and not much else, your prospects are already clicking through to the next name on LinkedIn on their Google results page. The quality of your digital presence is the difference between being invited to your prospect’s shortlist and your prospect never even knowing you exist.

Allocation 118

Allocation Marketing Prospects Trust Marketing Marketing 118

Biznology

AUGUST 8, 2019

Second, inbound marketing, meaning content posted by sellers on LinkedIn and blogs. Many business buyers consider Whatsapp an exclusively personal medium, and they resent receiving business communications through it. Now, I have a 15-person agency called Pragmativa. But you have to be careful. It can backfire.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Biznology

SEPTEMBER 2, 2020

Her words came home to roost for me this past week when I posted on LinkedIn about a course I had taken called, “How to become an Anti-Racist Leader.” For example, New York-based Madison Logic found employees were seeking more information about stress management, personal finance, and effective collaboration.

Work Management 173

Work Management Intent Course Outreach 173

Biznology

DECEMBER 30, 2015

“I don’t have time to build my LinkedIn profile. Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. Because of LinkedIn’s exceptional search performance, a search on nearly any executive’s name is likely to turn up a LinkedIn profile within the top three results.

Social Media 80

Social Media Media Thought Leadership Advertising Mediums 80

Biznology

APRIL 26, 2016

When it comes to campaigns like this, I get the explicit OK for me to leverage my own personal social networks — that’s why I work so hard on developing my 79 Klout — because the only online influencer I can 100% rely on is me. Share Photo on Linkedin. Follow Linkedin Company Page. Follow LinkedIn Influencer.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

NOVEMBER 22, 2019

More than half of the population has an account on some of the popular social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Taking an online survey on social media platforms or using a quiz maker software can result in a data leak that can harm anyone who decided to share personal data.

Privacy 156

Privacy Social Media Media Lock-In 156

Biznology

JANUARY 26, 2022

According to a 2019 LinkedIn Workforce Learning Report, 94% of employees would stay at a company longer if they received training—and that was pre-Covid. As one CEO client told us, “We are headed for a big IPO and want the best culture possible to attract the best talent to get there.”.

Trends 190

Trends Work Management Burn Rate Thought Leadership 190

Biznology

JANUARY 17, 2017

My work for Tufts expanded to other networks like LinkedIn and Flickr and then I moved on to my current role at Harvard Business School. We use Twitter, Facebook , LinkedIn and Instagram to connect with our alumni around the world. This personalized approach gives me unlimited opportunities for engagement.

Social Media 80

Social Media Media Curation Education 80

Biznology

APRIL 13, 2021

But after watching Clubhouse explode in popularity to the point where other major social media platforms like LinkedIn and Twitter are basically creating their own versions, it’s time to discuss the safety of audio-only platforms. I have enjoyed exploring Clubhouse and participating in conversations (feel free to follow me @sueserna).

Phishing 104

Phishing Social Media Rules Impressions 104

Biznology

MARCH 22, 2019

It is a rare person in an employee advocacy campaign that is not interested in sharing something like a LinkedIn article written by their boss’s boss’s boss. For one, it’s a great way to make a positive blip on an executive’s radar.

Activities 139

Activities Thought Leadership Social Media Landing Pages 139