B2B Memes

article thumbnail

Nine Keys to a Robust Editorial Career in Social Media

B2B Memes

Your background may be in print, but you must stop thinking of yourself as a print person. By now, most B2B journalists have heard of the concept of personal branding, and the majority of those are probably still uncomfortable with it. Unless your goal is to become a museum piece, you will need to be open to all types of media.

article thumbnail

Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

Maureen Alley: Never tweet what you wouldn't say in person. Do you use your personal twitter account (@MaureenEditor) in your professional role as editor of Residential Design + Build ? I don’t believe there is much of a distinction between personal and professional when it comes to the Web. Absolutely. It’s very fluid.

Ethics 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Jesse Noyes: Brand Journalist or Brand Reporter?

B2B Memes

A few days after Conley’s interview, my friend and ASBPE colleague Robin Sherman had this to say on LinkedIn about the concept of brand journalism: “Whatever it is, it is not journalism. If a journalist becomes a brand journalist, that person is no longer a journalist.”.

article thumbnail

Editorial Wall, or Prison Wall?

B2B Memes

Realistically, the average editor is probably the last person you would want to sell advertising. This was the point of a comment in an ongoing discussion of Greenslade’s article on in a LinkedIn group sponsored by The Media Briefing (you’ll need to join the group to see the discussion).

Ethics 100