Anything Goes Marketing

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How to Prevent List Attrition yet Drive Event Attendance

Anything Goes Marketing

I decided to do a quick scan on Linkedin instead and found a great topic on email marketing. The best approach that was brought up in the Answers section in Linkedin is to send emails based on a person's specified interests. Surprisingly, there will be times when a person in your database has a conflict because their umm.

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

Here are some things you can do today: Search for a LinkedIn Group that interests you and join it. Ask and answer questions on LinkedIn. There are a lot of experts in your area that are willing to help you so have a look at LinkedIn Answers. It helps me easily add people to my Twitter and LinkedIn communities – check it out.

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5 Marketing Automation Email Tips

Anything Goes Marketing

Personalize the Email Heading. The second example is more personable and seems like you truly understand and want to solve the problems of that poor head of IT. You may be saying – how can I personalize the heading for each of my email subscribers? The response rates tripled with the different “From” address.

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Sharing Space: Marketing and Sales

Anything Goes Marketing

I personally wouldn’t have it any other way. Just the other day a marketer showed me a custom link they added to salesforce.com that integrated LinkedIn to the contact and lead records. It literally takes 5 minutes to add this custom code and the rich data that sales now have access to is unbelievable.

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Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

Personalization: Adding "Dear FirstName" in your email is good but you're wasting an opportunity to build a relationship between the new registrant and a real person at your company. A recent Aberdeen report has demonstrated that email personalization drives higher email open and conversion rates.