ANNUITAS

JUNE 23, 2016

Create a short survey to assess their challenges, post a quiz on LinkedIn, call them or schedule a brief in-person meeting while at an event to get their answers. Ask them what pains them or what their challenges are. And get creative in how you ask them.

Buyer Personas 124

Buyer Personas Demand Generation Content Advertising Benchmark 124

ANNUITAS

FEBRUARY 4, 2016

It is time to revamp your resume, clean up your LinkedIn and Social sites, and start looking for that summer internship. Tasks like these give the team a little bit of insight into your personality and your capabilities and it has nothing to do with the coffee. Take advantage of your time with this person!

Peer-to-peer 100

Peer-to-peer Marketing Automation Services Paid Search Agency Case Study 100

ANNUITAS

AUGUST 11, 2015

He is also the author of B2B Marketing Insider , a contributor to Forbes and a frequent speaker at industry event covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

ANNUITAS

JUNE 26, 2014

Connect with them on LinkedIn in advance of the show. Nothing is better than an in-person meeting, and if you can connect with a few of your vendors or customers while you are there it is worth the price of the ticket. Connect with the speakers you want to meet in advance-. Is there a speaker you want to meet?

Peer-to-peer 100

Peer-to-peer Demand Generation Agencies Demand Generation Conference 100

ANNUITAS

SEPTEMBER 15, 2020

Social media is a space for branding and personality. You can use social media for a first-touch engagement (a paid ad) through opportunity creation (a LinkedIn connection) all the way until closed-won and beyond (hello, client success shoutout). I have extensive experience using LinkedIn in a B2B capacity. It is and it isn’t.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

ANNUITAS

JULY 17, 2012

And herein lies the problem – wait for the buyer to be stamped and the sales person may find themselves without a seat at the selling table. From there your people then define the process; ensure that you have clean, complete and current data in order to segment and personalize; and create relevant content for the segments.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 17, 2012

And herein lies the problem – wait for the buyer to be stamped and the sales person may find themselves without a seat at the selling table. From there your people then define the process; ensure that you have clean, complete and current data in order to segment and personalize; and create relevant content for the segments.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 14, 2016

To be clear, sending a cold email or worse yet, connecting on LinkedIn for the sole purpose of sending a pitch, are both disruptive, and ineffective. If you can be the person (in a sales roles with little marketing support) or your company can be the vendor that helps provide that, you will convert more deals to wins in the long run.”

Top of Funnel 100

Top of Funnel Account Based Marketing Demand Generation Agencies B2B Sales 100