Tony Zambito

OCTOBER 23, 2016

For instance, the rise of platforms such as Amazon and LinkedIn has significantly shifted the way customers interact with products and services. Affecting how individuals make choices and decisions with organizations, as well as, personal consumer choices. Redefining market rules and design, as well as, impacting customer behaviors.

Enterprise Management 100

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 100

Tony Zambito

JULY 24, 2011

  As for some of the social networks, like LinkedIn , you can connect with people who can help you out.     The implications are that the Social Buyer – from a B2B prism – is active on the likes of Twitter, LinkedIn, and Facebook daily.    Basically it is the first thing we do. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Tony Zambito

MAY 18, 2011

  Drastically affecting how organizational as well as personal goals are established and fulfilled.   The spheres of networking has exploded and connections are made daily through channels such as LinkedIn, Twitter, and Facebook.    Obviously, content marketing comes to mind here. 

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Tony Zambito

MAY 13, 2011

  Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom.  Facebook, while a wonderful personal and consumer social platform, remains questionable as a B2b marketing and selling platform in my mind.    Offline events are still king in the B2B world. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Tony Zambito

FEBRUARY 14, 2022

Recently, I wrote about The Great Buyer Resignation that prompted a good discussion on LinkedIn. Brent says the same this way: And customers are “voting with their feet,“ leaving many sales reps struggling to provide sufficiently unique value to merit the additional time and effort of person-to-person sales interactions.

Buy 147

Buy Gartner B2B B2B Sales 147