Tomorrow People

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The 8 key trends shaping the future of content marketing for energy and utility brands

Tomorrow People

Our outreach for our company mainly resided on LinkedIn, Twitter and Google+. But I want to prioritize where we’re going to get most return for our social media content , so we’ve decided to focus on LinkedIn for that reason. Everyone who’s in the water industry also exists as a person in the rest of their life.

Trends 220
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6 tips to increase product feature adoption

Tomorrow People

Before, users of the then-emerging social media site had to visit individual profiles to see what that particular person has posted. Example: LinkedIn. LinkedIn has long positioned themselves as the world’s largest social media network for professionals.

Features 156
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5 Crucial Components of a Strong Brand Strategy

Tomorrow People

The real differentiator is the emotional benefit they personally feel from making a particular choice.”. Jane Fleming, LinkedIn. The traditional thinking that all B2B decision making is focused on business outcomes is being increasingly challenged. They assume that all have roughly equivalent value to add. Flexibility.

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5 useful sources for capturing voice of the customer (VoC) data

Tomorrow People

Customers are an important stakeholder to your company, so it’s key that their personal opinions are taken into account. After all, decision-making processes for B2B products and services are often complex and involve more than just one person, so VoC data needs to be captured to ensure adoption and minimise risk. Interviews.

Opinions 156
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5 Things Every Good Community Manager Does

Tomorrow People

You know, the person that manages the whole thing? Nothing makes your company look like it doesn’t care like half-filled in, out of date employee and company pages on LinkedIn or Facebook. They should also increase your Facebook fans and quality Twitter and LinkedIn contacts. 1) Sets Up and Manages Profiles. Content creation.

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5 Things Every Good Community Manager Does

Tomorrow People

You know, the person that manages the whole thing? Nothing makes your company look like it doesn’t care like half-filled in, out of date employee and company pages on LinkedIn or Facebook. They should also increase your Facebook fans and quality Twitter and LinkedIn contacts. 1) Sets Up and Manages Profiles. Content creation.

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How to pitch your GTM messaging to a full range of personas

Tomorrow People

Marketing say they get lost in all the jargon, and want to know how it impacts attribution or personalization. A specific persona group might reveal that LinkedIn is more trusted than Twitter, or that there are regular networking events where peers share best practices and new trends. Positioning.