Sales Engine

NOVEMBER 12, 2015

Jennifer Gluckow: Cold calling may have worked in 1972 (and even 2002), but it’s now a distraction and an annoyance to the person receiving the call. In-person networking, online (LinkedIn) prospecting, market positioning, content marketing , and value messaging are now the ways to go. Videos now have billions of views.

Cold Calling 120

Cold Calling Allocation Youtube Internet Marketing 120

Sales Engine

MAY 19, 2016

Past communications with a prospect - all past emails and phone calls should be logged and stored in the CRM so that when a sales person views the lead record, they can see if there’s been some form of communication in the past, and what the results of that communication were.

Sales Qualified Leads 159

Sales Qualified Leads B2B Marketing Webinar Metrics Marketing & Strategy 159

Sales Engine

MARCH 28, 2016

Demand generation requires a complete marketing program that not only attracts prospects to your website, but also converts them into leads, nurtures them over time through their own buying journey, and assists the consultative sales person to close. What about broadcasting content on social media channels like Facebook and LinkedIn?

Marketing & Strategy 120

Marketing & Strategy A/B testing Broadcasting Content 120