Onalytica B2B

FEBRUARY 20, 2017

Ask them who they regard as influential, from whatever source – who they watch out for in trade publications, who they keep seeing at conventions, who they follow on Twitter, or which blogs they read, who they’re linked to in LinkedIn – or just who they happen to know is a mover or shaker in their field. and the influencers you don’t.

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Onalytica B2B

JULY 18, 2018

Cited as Brand Ambassador for Informa’s Ovum TMT business unit, he reaches tens of thousands of followers as part of the Big on Data blogging team at ZDNet, along with his Twitter and LinkedIn blogging feeds. Thus may sound very 20 th century, but I still believe that the best way to reach me is through a personalized email.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100

Onalytica B2B

APRIL 6, 2017

For example, a fashion and beauty influencer with a focus on Instagram, will not have influence over the tech community on Twitter or LinkedIn- not only is the fit not there in terms of topic, but also in the way in which that community engages and consumes content.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Onalytica B2B

SEPTEMBER 12, 2017

Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. Last week, we covered how you can outline your influencer marketing strategy. High resonance signifies that an influencer’s content gains traction and drives engagement. Content needs to be exclusive.”

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Onalytica B2B

APRIL 26, 2018

An influencer will want to add value to both their audience and your audience without diluting their personal brand and areas of focus. Post event, keep hashtags alive, or set up Facebook/LinkedIn groups where influencers can continue to communicate, share content and discuss collaboration ideas. 3) Target more, smaller influencers.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Onalytica B2B

MARCH 1, 2017

This is most certainly the case for social media platforms outside of LinkedIn. Understandably, the perceived value of LinkedIn seems to be more obvious to CEOs, as 70% of those with a social media presence, created themselves a profile on LinkedIn first- perhaps as the purpose of LinkedIn is to network and facilitate business opportunities.

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

NOVEMBER 14, 2017

So, in Twitter hashtag terms, my personal passions are #cities4climate and, on a more detailed level, with regard to its power to reduce GHG emissions , #bikes4climate. Two: drop me an email andrea@learnedon.com or connect via LinkedIn. Even before the U.S. In climate action, a rising tide HAS to lift all boats.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

MARCH 22, 2017

While young people have all the same macro drivers for dependence on influencers, they also have some more personal drivers – young people are still working out their identity and their views of the world, so they’re always looking to find guidance from people like them. This post was first published by Felix at Livity, on LinkedIn.

Planning 177

Planning API Advertising Agencies CTR 177

Onalytica B2B

JANUARY 18, 2018

The major concepts like Account Based Marketing, Artificial Intelligence, personalized content, Blockchain, etc. LinkedIn is probably the best way to reach me or on Twitter @MoniOloyede. Whether its predictive, machine learning or data science, data management will play a major role in 2018.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Onalytica B2B

APRIL 5, 2018

Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media , an award-winning 38-person web design company in Chicago. I’m very easy to connect with… LinkedIn and Twitter are my two best social networks. Key Topics: Digital Marketing, Content Marketing, Social Media Marketing, Strategy, Web Design.

Social Media 180

Social Media Network Marketing Conference Work Management 180

Onalytica B2B

FEBRUARY 24, 2016

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. ” Koka Sexton - Content and Social Team at LinkedIn. LinkedIn for Sales.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Onalytica B2B

JANUARY 8, 2019

I still try to learn from him and have a long ways to go in being the best person I can be personally and professionally. You can contact me via Twitter or LinkedIn. OUTSIDE OF B2B MARKETING WHO ELSE INFLUENCES YOU? My father is my greatest influence, even to this day. If you have an idea, let me know!

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

OCTOBER 4, 2017

How can you measure what people are doing offline in person? In addition to this we have the newly coined concept of dark social – how can you measure something being shared in private chats on LinkedIn, Facebook, Twitter or email? But how can you measure this?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

MAY 29, 2018

Ronald Van Loon is a great person to follow. Well, I’m an in-person technical trainer, so teaching and presenting technical topics is something I love to do, as well as something with which I’ve got a lot of experience. Recently I’ve had the chance to do in-person influencer support for Ericsson at a few events. I’m grateful!

Work Management 20

Work Management Marketing Management Peer-to-peer Training 20

Onalytica B2B

SEPTEMBER 16, 2015

There was once a day when the only way to communicate was to write a real letter, physically talk to a person or dial a telephone. When you got on the bus in the morning, commuters were catching up on current affairs by reading articles in a newspaper rather than articles on their phone.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

FEBRUARY 17, 2016

This data feeds a myriad of solutions such as health and fitness coaching tools, medical diagnoses, and even predictive analytics regarding a person’s potential for various medical conditions or events. For example, monitoring people actively (e.g. via connected Wearable Tech devices) and passively (e.g.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Onalytica B2B

JULY 16, 2018

Relatedness – We like dealing with the same person, we prefer connectedness, reciprocation and social capital. By using video you can help your prospects through the funnel by letting them “meet” you, like you, know and start to trust the person behind the brand. Nobody ever got fired for hiring IBM. E.g. Webinars.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

SEPTEMBER 27, 2017

Influencers are human beings with emotions and interests outside of their work- Joe Martin , Head of Social Analytics and Evangelist at Adobe touches on how their approach is having email and Twitter conversations that go beyond their work with Adobe- it’s a personal exchange with both give and take. Create value for your influencers.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Onalytica B2B

FEBRUARY 13, 2018

Magazine’s 37 Sales Experts You Need to Follow on Twitter and a Top 50 Sales Influencer on LinkedIn. Personalization at scale. Recognized in 2014 as one of the most Powerful and Influential Women in California by the National Diversity Council, Top 50 Marketing Thought Leaders by Brand Quarterly Magazine in 2016 and Inc.

Work Management 138

Work Management Marketing Management Salesforce.com Eloqua 138

Onalytica B2B

APRIL 20, 2016

Personal branding is absolutely critical for trust, credibility and inbound leads. Email Marketing , PPC , LinkedIn and Planning all received a 3% share of voice followed by Growth Hacking with 2%. Don’t waste your time being a jack of all trades. Finally; build relationships, be yourself and push your name through social media.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

AUGUST 30, 2017

Most of all, I enjoy learning from my team of content marketing professionals at TopRank Marketing and our amazing portfolio of clients that includes companies like LinkedIn, Dell, SAP and McKesson – a Fortune 5 company that we’ve worked with for 10 years. WHAT AREAS OF CONTENT MARKETING ARE YOU MOST PASSIONATE ABOUT?

Marketing AI 0

Marketing AI Work Management Marketing Management Advertising Agencies 0

Onalytica B2B

JANUARY 17, 2017

Interestingly when searching for people that work in Influencer Marketing on LinkedIn there are currently 20,580 results for the search term ‘Influencer Marketing’ and 1,549 for ‘Influencer Relations’ – so 22,129 in total. 4) Employees’ lack of confidence in building personal relationships. THE REASONS WHY.

Paid Search Agency 100

Paid Search Agency Enterprise Management Work Management B2B Thought Leadership 100

Onalytica B2B

MAY 6, 2016

” Paul Sonnier – Founder, Digital Health group on LinkedIn , Creator, Story of Digital Health. “Concurrent with founding the Digital Health group on LinkedIn (now counting over 45,000 members), I have defined and promulgated the modern definition of ‘digital health’ around the globe. .”

Brand Identity 0

Brand Identity Branding Work Management Lead Scoring 0