KoMarketing Associates

JULY 11, 2019

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Make Sure Your LinkedIn Company Page is COMPLETELY Filled Out. Add a tagline.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

KoMarketing Associates

DECEMBER 6, 2016

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. Why or why not? “A

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. LinkedIn is allowing more and more individuals into its long-form content publishing platform on a rolling basis.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

KoMarketing Associates

JUNE 14, 2016

We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. This is why it’s important to make sure all employees know the basics of a good LinkedIn profile. LinkedIn Pulse. Connected Accounts. Group Participation.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin B2B Marketing 120

KoMarketing Associates

MAY 11, 2016

As of February 2016, LinkedIn had more than 414 million users ; that’s a lot of professionals to connect with. One great way to connect and demonstrate individual or company expertise is through LinkedIn Groups; these groups are highly targeted and allow you to connect with other professionals in your industry. Don’t Be a Salesman .

Linkedin 120

Linkedin B2B Thought Leadership B2B Marketing Thought Leadership 120

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

KoMarketing Associates

JANUARY 19, 2022

Mutiny allows marketers to easily personalize websites, from identifying inbound site visitors to serve them the most relevant experience to allowing you to create 1 to 1 personalized pages for target accounts. So being able to create personalized experiences at scale and test what works best can be extremely powerful.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

JULY 2, 2020

There’s also a perception that most of B2B social media advertising is done on LinkedIn. A great deal of B2B marketers do use LinkedIn ads, for sure. The CMI / Marketing Profs report found that 76% of B2B marketers do advertising on LinkedIn. But the two reports vary significantly when it comes to LinkedIn ads.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

SEPTEMBER 24, 2020

LinkedIn released the “COVID Marketing Impact and How Marketers are Responding” report, and statistics show that most marketers (76%) have been forced to alter their key objectives during this time. Other obstacles have included budget cuts (74%), advertising investments and planning (69%), and switching in-person to virtual events (69%).

Marketing Report 287

Marketing Report B2B Marketing Planning B2B 287

KoMarketing Associates

AUGUST 27, 2020

LinkedIn released the “COVID Marketing Impact and How Marketers are Responding” report, and statistics showed that the majority of marketers (76%) have been forced to shift their marketing priorities as a result of the pandemic, and it has been their leading challenge.

Customer Surveys 285

Customer Surveys Advertising Agencies Planning Paid Search Agency 285

KoMarketing Associates

AUGUST 4, 2020

LinkedIn published the “COVID Marketing Impact and How Marketers are Responding” report, and statistics indicated that for the majority of marketers (76%), being forced to shift priorities has been the leading challenge during the pandemic. Other obstacles include budget cuts (74%), and advertising investments and planning (69%).

B2B Marketing 194

B2B Marketing Planning B2B Statistics 194

KoMarketing Associates

SEPTEMBER 16, 2020

If your company has a dedicated “Information Officer,” that’s another person who should be contributing to the planning and execution of your ABM program. It also requires content to be nearly as organized, personalized, and current as customer data is. Embrace Personalization. Account-based marketing is content intensive.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

AUGUST 6, 2020

A report titled “The Future of the ‘In-Person’ Business Economy” from The 614 Group recently suggested that marketers are losing out on several aspects of their day-to-day business as a result of COVID-19. Other obstacles include budget cuts (74%), advertising investments and planning (69%) and switching in-person to virtual events (69%).

Marketing Report 156

Marketing Report Planning Statistics Marketing & Strategy 156

KoMarketing Associates

JULY 1, 2020

LinkedIn recently released a report titled, “COVID Marketing Impact and How Marketers are Responding,” and statistics showed that for the majority of marketers (76%), being forced to shift marketing priorities has been the top challenge during the pandemic.

Marketing Report 156

Marketing Report Planning Webinar Metrics Search Marketing 156

KoMarketing Associates

AUGUST 27, 2019

Decision-makers are using social media for business and for personal use, and it’s important to reach them whenever they’re online. If you’re looking for a brand that represents the opposite and does a great job of personalizing themselves in their customers, Bench on Facebook is a great example. Humanizes The Brand.

Social Media 145

Social Media Paid Search Agency Examples Enterprise Management 145

KoMarketing Associates

APRIL 7, 2021

As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. Is personalized/tailored to their needs (32%)”. But also make it easy for people to share your content via email, or via social media – especially via LinkedIn.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

SEPTEMBER 22, 2021

Instead, marketers are shifting their budgets toward ABM (61%), content marketing (60%), sales enablement (48%), and personalization (43%). . With the loss of in-person events, marketers saw an opportunity to use that budget elsewhere – with many deciding to put more budget towards their content strategies.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

APRIL 27, 2017

Personalize ads in users’ Gmail inboxes. LinkedIn Account Targeting. LinkedIn has always been flexible and powerful when it comes to demographic targeting options in their traditional add platform. Match target companies to specific company pages within LinkedIn. Send sponsored messages to selected users.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

DECEMBER 7, 2017

Even if your target audience isn’t using social media platforms like Facebook for their work activities or research, they are likely using it for their own personal use. She is an avid Facebook and LinkedIn user, and uses social media to relax and research companies. For example, let’s say your company sells large copy machines.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

MARCH 5, 2019

This is especially true for the B2B space, because the person researching often does not have decision-making power. Don’t forget that different ads serve different purposes – for example, a display banner on Google Ads works as an awareness tool, while direct sponsored content on LinkedIn works the best as a middle of the funnel tactic.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. Thankfully, Google Optimize can let advertisers pick the audience they want to run the experiment on with Personalization Experiments. Specific URLs.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

APRIL 23, 2019

Identifying not only who is interacting with your company on social media, but what they are using social media for (such as research, personal entertainment, professional connections, etc) will make a huge difference in the rest of your messaging and strategy. LinkedIn: 1 per day. What Is My Brand Voice? What Is My Hashtag Strategy?

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

JUNE 3, 2020

Over the last few years, LinkedIn has been developing ads that directly talk with users within their messaging platform, InMail. In March 2020, LinkedIn launched a pubic beta for “ Conversation Ads ”, which further expanded and improved upon how advertisers can talk to users in InMail. Target LinkedIn Matched Audiences.

Paid Search Agency 159

Paid Search Agency Linkedin B2B Marketing Conversion 159

KoMarketing Associates

AUGUST 5, 2015

What are you doing to establish trust in your organization or even your personal brand today? If you are connected on LinkedIn, write a colleague a LinkedIn recommendation. Retweet another person’s discovery on Twitter as well. One way is to help other colleagues and site owners in their endeavors online as well.

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

KoMarketing Associates

APRIL 1, 2020

This includes Facebook, Twitter, and LinkedIn in particular but there are plenty of examples of other popular social media sites appearing in branded results as well. Contact us through LinkedIn and Twitter to share your perspective. Community Involvement.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

SEPTEMBER 6, 2016

Apply Social Media to Your Personal Interests. Don’t ignore social media platforms like Quora or even LinkedIn Groups for uncovering new opportunities. Apply Social Media to Your Personal Behavior. Contribute to two discussions through Quora or a preferred LinkedIn Group each day. Set Small Goals First.

Social Media 120

Social Media Marketing Budget Social Marketing Marketing Strategy 120

KoMarketing Associates

DECEMBER 12, 2017

ABM promotes sales and marketing alignment by showing how the two should function as one ‘smarketing’ team that rallies around shared goals with targeted and personalized messages to best fit accounts versus two separate departments.”. Connect with Brianna on Twitter and LinkedIn.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

KoMarketing Associates

FEBRUARY 12, 2019

Take some recent research from LinkedIn that found that B2C marketers are ahead when it comes to adopting marketing technology. LinkedIn Director of Marketing Solutions, Prue Cox, explained, “when we think about simple things like marketing automation platforms, and where AI is playing into it, B2C was definitely more ahead.”.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

KoMarketing Associates

MAY 29, 2014

Real Personalization Would Exist. Personalizing marketing to fit even the most accurate of your target audience can make a major difference. Instead of focusing on providing the greatest number of ads to the largest percentage of your target audience, look at how you can reach each person in a personal way.

Enterprise Management 120

Enterprise Management B2B Marketing Work Management InsideView 120

KoMarketing Associates

JULY 10, 2014

Because of this, there are several reasons why B2B marketers should be using Google+ , both on a personal branding level and as an organization. It’s a Good Cross Between Facebook and LinkedIn. However, it’s not as professionally-slanted as LinkedIn. Authorship For Employees Has Far-Reaching Benefits.

Google 120

Google B2B Marketing B2B Case Study 120

KoMarketing Associates

DECEMBER 5, 2017

Improving personalization through the refinement of buyer personas and customer journeys. All photos provided by experts or LinkedIn. Some of the priorities we see across companies for 2018 are: Managing GDPR requirements. Elena Britton , Head of US Marketing, Indusa. One of our main marketing KPIs is qualified leads.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

MARCH 15, 2016

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. You can also promote your content on Twitter and LinkedIn to get it in front of more people.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

AUGUST 1, 2017

LinkedIn recently launched it’s second annual “ State of Sales 2017 ” report. Reporting findings indicated that as many as 64 percent of B2B decision makers said they wouldn’t engage with a salesperson if the communication was not personalized. LinkedIn for B2B Digital Marketing. LinkedIn Platform-Specific Resources.

Resources 139

Resources Linkedin B2B Marketing B2B Thought Leadership 139

KoMarketing Associates

MAY 23, 2017

Some of our favorites at KoMarketing include BuzzStream , FollowerWonk and LinkedIn Advanced Search. No matter what means of communication you choose (even if it involves automation), you’ll want to make sure that messages are tailored and personalized to each prospect on an individual level. Show Your Brand’s Personality.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156