Linkedin and Personalization - B2B Marketing Zone

How to Achieve Email Authenticity

eTrigue

OCTOBER 2, 2021

Personalize Personalization starts with segmentation, but shouldn’t exclude the small details. In a study , personalized subject lines increased open rates as much as 41.8 Provide value Increasingly, email inboxes are becoming another to do list — pay this bill, RSVP to this event, answer this person, meet this deadline.

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4 Marketing Emails You Can Set and Forget (At Least for a While)

eTrigue

NOVEMBER 2, 2021

Like a restaurant server visiting your dining table for the first time, it should present all the relevant information — gratitude for showing up, who you are, what they can expect from you (type of content, frequency of contact), as well as the showcase of a little personality. Connect with her on LinkedIn. Keep it light.

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eTrigue

How to Achieve Email Authenticity

4 Marketing Emails You Can Set and Forget (At Least for a While)

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