Chris Koch

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Three steps for B2B marketers to build a personal social media presence

Chris Koch

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. In pursuing a personal presence in social media, I had it easier than you will. You may have to adopt a more split business personality (and do more work). Pick an RSS tool.

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How Facebook’s privacy disasters will change B2B marketing

Chris Koch

Facebook has built its business model around gathering as much personal information about us as possible. And just as our traditional thinking about qual forms is failing, so will Facebook’s personal-information-as-currency model. That price is personal information, company information, and buying intent. come at a price.

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How to establish a voice of authority in a blog

Chris Koch

But you can’t establish that authority by putting a link to their LinkedIn profile on the blog. If your SME is a person who loves to collect information, then becoming an aggregator is a route to trust. Tags: Blogging B2B marketing Blog LinkedIn marketing Social Media social media management Subject matter expert. Aggregator.

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There is no social media strategy, only marketing strategy

Chris Koch

It’s hard to imagine that kind of a complex, long-term, multi-person relationship ever happening entirely or even mostly in social media. The trust leads to a more personal relationship and hopefully, a purchase. At the C-level especially, face-to-face remains the killer app for everyone involved. Tweet This Post.

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How to build emotional engagement in B2B marketing

Chris Koch

Even making a cat more like a person works.) Twitter , LinkedIn, etc. Tags: Blogging Customer Relationships Social Media B2B marketing Business LinkedIn marketing Subject matter expert Technology Thought Leadership Twitter. Ever wonder why Sockington is so popular? all do that, too. But let’s not get too hung up on social media.

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Is “social media campaign” an oxymoron?

Chris Koch

HP questioned Facebookers about their work styles and matched them to an “IT personality.” It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Facebook is the fun social network. Then HP did something cool. Let them win stuff.

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Is “social media campaign” an oxymoron?

Chris Koch

HP questioned Facebookers about their work styles and matched them to an “IT personality.” It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Facebook is the fun social network. Then HP did something cool. Let them win stuff.