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SEPTEMBER 24, 2023

LinkedIn groups are, in fact, still a thing. Because for folks like us, LinkedIn is a must. According to the Content Marketing Institute, 96% of B2B content marketers use LinkedIn — it’s the most effective platform to reach business audiences, and we tend to spend time where our audiences are.

Linkedin 130

Linkedin Paid Search Agency Work Management Peer-to-peer 130

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OCTOBER 11, 2023

You might have experienced something different in your career, or hear hot takes from podcast hosts and LinkedIn influencers on how they’ve discovered a better way. It can be separated into its own function, but if not, it usually falls under Brand. This is just a big-picture overview.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

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FEBRUARY 26, 2024

Ad IDs allow advertisers to track and target mobile users with personalized ads based on their behavior and interests while allowing users to limit ad tracking and protect their privacy. Advertisers can target lookalike audiences on digital advertising platforms such as Facebook and LinkedIn. What is Addressable in Advertising?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221