New B2B Persona Research From Salesforce and LinkedIn Study
markempa
MAY 30, 2017
When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. The B2B Persona project from Mathew Sweezey.
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