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New B2B Persona Research From Salesforce and LinkedIn Study

markempa

When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. The B2B Persona project from Mathew Sweezey.

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Unlock Audience Personas With the Power of LinkedIn Profiles

Content Marketing Institute

A failed attempt to find buyer intent prompted an unexpected lesson in how to use LinkedIn profiles. They provide a wealth of details to inform helpful personas and create more effective content marketing. Continue reading →

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Decoding Customers: B2B Buyer Personas Advanced Insight Strategies

FunnelEnvy

In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. What are B2B Buyer Personas? Are Buyer Personas Still Important? Creating buyer personas can feel like a big challenge. By understanding your buyer personas, you can: 1.

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New B2B Persona Research From Salesforce and LinkedIn Study

Marketing Insider Group

When was the last time you looked at the quality and accuracy of your B2B persona and contact data? The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on the B2B Lead Blog. The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on the B2B Lead Blog.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

Used properly, LinkedIn is the ultimate prospecting tool for B2B sales. LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. Join Candyce Edelen, CEO of PropelGrowth, to learn how over the course of 6 months, she was able to book hundreds of sales calls using LinkedIn.

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Creating Buyer Personas That Drive Results: A Marketer's Guide

SmartBug Media

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business. What is a buyer persona?

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How Fake LinkedIn Profiles Can Cause Real Business Headaches

Zoominfo

But recently, there’s been attention on a new frontier of fake social media accounts — business profiles on LinkedIn. The CEO of cryptocurrency exchange Binance tweeted that of the 7,000-plus LinkedIn profiles claiming to be Binance employees, only about 50 actually work there. How Many Fake LinkedIn Accounts Are There, Really?