Strategic-IC

MARCH 8, 2021

As Account-based Marketing continues to transform the world of B2B Marketing, LinkedIn becomes an increasingly critical tool for reaching your target accounts in an effective way. But what is the secret to ABM success on LinkedIn? In this article we’ll outline: What makes LinkedIn such an invaluable tool for Account-based Marketing.

Account Based Marketing 62

Account Based Marketing Linkedin Sales Management Top of Funnel 62

Biznology

DECEMBER 7, 2016

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time? Post discussions consistently.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

6sense

FEBRUARY 10, 2022

Of all the digital advertising networks for B2B revenue teams, LinkedIn is one of the most relevant and effective. Let’s look more closely at four ways LinkedIn advertising can level up your ABM B2B marketing strategy. Let’s look more closely at four ways LinkedIn advertising can level up your ABM B2B marketing strategy.

Account Based Marketing 62

Account Based Marketing ABM Linkedin Advertisements 62

Navigate the Channel

DECEMBER 7, 2023

Leverage influencers for authentic product/service promotion. Target Through LinkedIn LinkedIn has been proven to be the most effective of all the major social platforms, including Facebook, Twitter, Instagram, and more. LinkedIn is the most effective platform for B2B leads. It makes sense to go where the leads are.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Marketing Insider Group

MAY 16, 2023

Sharing relevant content on LinkedIn is great until AI machines can’t read it because they aren’t “logged-in”. Build your subscriber list, share high quality content, and promote your brand regularly. Get Your Name Out There Lastly, you need all eyes on PR and content promotion. Pick Your Poison Is AI taking over SEO?

SEO 245

SEO Lead Ranking Content PR 245

Top Rank Marketing

SEPTEMBER 22, 2023

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4 percent using Twitter/X having — an 18.6

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Content Marketing Institute

DECEMBER 10, 2018

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. LinkedIn = conversation. View @LinkedIn as a conversation platform, not just a digital resume. Their strategies center on the goal of driving conversations on LinkedIn.

Linkedin 104

Linkedin Peer-to-peer Brand Identity Branding 104

NuSpark Consulting

MARCH 29, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. Here are some examples: Retarget white paper A (top funnel content) for visitors of landing page B who did not convert.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

KoMarketing Associates

JULY 7, 2015

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. App Notifications. Custom Social Media Graphics.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Marketing Insider Group

OCTOBER 20, 2020

A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. When deciding what you plan to speak on, draw inspiration from the following sources: Review your current blog, white papers, email topics, etc. You need to share your offer, guarantee, promotion, etc.

Webinar Metrics 347

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 347

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Building brand credibility on LinkedIn B2B influencer marketing has exploded on LinkedIn. Everyone on LinkedIn is focused on creating professional connections.

B2B Marketing 120

B2B Marketing B2B Planning B2B Thought Leadership 120

Huptech Web

OCTOBER 21, 2022

Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are LinkedIn Ads? Advantages & Strengths of Linkedin Ads. While various platforms allow you to use PPC ads, some of the most popular platforms that businesses use are Google Ads, Facebook Ads, and LinkedIn Ads. What Are LinkedIn Ads?

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

NuSpark Consulting

MARCH 30, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. Retarget white paper C (mid funnel content) for visitors of landing page B who did convert.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Sites like Inc., Slate, and Thrive Global regularly publish syndicated content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Launch Marketing

OCTOBER 31, 2018

This week we’ll be discussing LinkedIn – a popular social network for professionals to showcase their work history and network with colleagues and peers – and how individuals who work in a B2B setting can leverage LinkedIn to network via LinkedIn Groups. Why Use LinkedIn Groups? Engaging in LinkedIn Groups.

Social Media 57

Social Media Linkedin Media Peer-to-peer 57

Webbiquity

JUNE 15, 2021

Take the example of Mailshake’s LinkedIn prospecting tool that they offer as a lead magnet. Mailshake ’s sales and automation software is used by salespeople, who may also use LinkedIn Sales Navigator. This free LinkedIn search tool is tapping into LinkedIn users who do not have access to the paid “Sales Navigator.”.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

markempa

APRIL 1, 2013

Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? Here are their five essential tips to getting to the point where it’s easy to generate leads on LinkedIn. Ramdas advised following groups, individuals and companies so information about them fills your LinkedIn stream.

Lead Generation 120

Lead Generation Linkedin Generation Lead Scoring 120

Biznology

OCTOBER 21, 2016

According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. So IT buyers are willing to reveal themselves and engage with B2B sales and marketing leaders on LinkedIn. Even if it is LinkedIn!).

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80

Marketing Insider Group

MARCH 29, 2021

For instance, if you were strictly a B2C company and have opened up a new B2B market, you should brush up on LinkedIn content best practices since your business executive prospects will probably look for LinkedIn posts. Market-specific content can provide your business with a roadmap to expansion success.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

The Point

NOVEMBER 12, 2019

In fact, he went as far as to classify anything else (a simple LinkedIn campaign, for example) as merely a “shotgun” approach. I was part of a client conversation recently about the merits of different demand generation channels (paid social, content syndication , email, search, etc.) No, they won’t.

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” It’s also important to look at factors outside of the piece, such as your promotion strategy and timing.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Martech

FEBRUARY 20, 2024

Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. These pieces can also be published on your business’s website, or shared on LinkedIn or in other online communities related to your industry. Content will be passed over if it isn’t useful or trusted.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

SocialPilot

DECEMBER 6, 2023

Grab a pen and paper and in the center write the topic that you want to be known for. When someone looks you up on Twitter, they should see insightful questions, on Linkedin find impressive articles and displays of your work and not find anything damaging on Facebook. I recently started to see someone pop up on my LinkedIn feed a lot.

Personalization 89

Personalization Brand Identity Branding Tips 89

KoMarketing Associates

JUNE 4, 2019

Below is a list of other social media platforms, their target audience, and main goals: LinkedIn – Business-focused users – Generating leads. Targeting audiences that are already familiar a business is a great way to keep that business in the front of users’ minds and promote additional product or service benefits.

Facebook 121

Facebook Paid Search Agency Ads Campaigns 121

Launch Marketing

OCTOBER 20, 2021

With the rise in the use of digital channels to promote content, more and more organizations and individuals are utilizing every channel possible, flooding these channels with consistent content. White papers: Similar to a research report, white papers are a complete guide to a complex topic or focus area.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

The Point

APRIL 19, 2017

Personally, I’ve seen some white papers continue to generate leads year after year with only minor updates. Also, certain lead generation channels – notably native advertising like LinkedIn Sponsored Updates – need to be refreshed more quickly.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Stevens & Tate

OCTOBER 5, 2021

It creates awareness of your brand, facilitates customer interaction, promotes your content, and does a host of other things. Your goals could be anything from attracting new followers and audience interactions, to an increase in white paper downloads and qualified leads. How much money did you spend promoting posts?

Social Media 79

Social Media Media Paper Sales Qualified Leads 79

Vision Edge Marketing

DECEMBER 15, 2020

Have them byline blog posts, participate in videos, serve as event speakers, create white papers, and so on. Promote this content to the peer groups. Some people are active on LinkedIn, others not so much. Spotlight your peers so customers can see them in action. Others prefer peer roundtable discussions.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. You can find a complete guide to creating conversions for LinkedIn Ads here.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Webbiquity

JULY 28, 2022

With that emphasis, they may put off investing in the promotional work essential for a newly developed solution to succeed. Using the customer’s name in the email greeting adds a personal touch, increasing connection to the brand and encouraging recipients to try out the Dropbox Paper beta. You can find her on LinkedIn: [link].

Product 258

Product Effectiveness Template Marketing Automation Services 258

Only B2B

DECEMBER 29, 2022

Through promoting interaction with your brand and product. LinkedIn and cold calling are still effective B2B marketing strategies. The best-performing content forms for B2B businesses in 2022 were research papers, ebooks, blogs under 3,000 words, and virtual events like webinars or online courses. Video Promotion.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

The Point

JULY 20, 2018

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. Someone responding to a Google text ad, or a LinkedIn sponsored post may be only curious, or intrigued by your offer, but likely isn’t “sold” yet. My response: In short: no.

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

The Point

JULY 17, 2017

IMPACT : Ensure that your content library includes relevant late stage content that proves demonstrable ROI (ex: ROI calculators, ROI white papers, case studies). IMPACT : “Risk mitigation” is a major theme in this year’s survey; content that promotes ease of use creates buyer confidence and can put your solution in the driver’s seat.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Webbiquity

AUGUST 22, 2017

For example, you can create a business blog that regularly publishes latest industry news and trends in different ways by: Creating White papers you promote through email marketing campaigns. It’s also a good idea to study your competitors: what topics they write about, what content types they use, and how they promote their content.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Anyword

FEBRUARY 10, 2022

Simply put, ad copywriting is writing that works to promote and sell a specific product, service, or even content. While traditionally, we would think of ad copywriting as living on paper, and on paper only (think: magazines, newspaper ads, billboards, etc). What Is Ad Copywriting? What exactly is ad copywriting?

Copywriting 98

Copywriting Ads Lead Scoring Lead Ranking 98