Biznology

APRIL 26, 2016

The value is that I can deliver content to them through a broad variety of platforms and delivery tools, including: Share on Linkedin. Share Photo on Linkedin. Follow Linkedin Company Page. Follow LinkedIn Influencer. Linkedin follow influencer. Linkedin follow influencer. Join Linkedin Group.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

SEPTEMBER 2, 2020

Her words came home to roost for me this past week when I posted on LinkedIn about a course I had taken called, “How to become an Anti-Racist Leader.” These can be used for anything an employee chooses, including working out, child learning, community outreach, etc. Maya Angelou once said, “I did then what I knew how to do.

Work Management 173

Work Management Intent Course Outreach 173

Biznology

JANUARY 26, 2017

This is especially true of LinkedIn , where buyers look at personal profiles and company pages to get a feel for the people and the firm.This most basic reason for investing in social media is defensive. I’ve mentioned it before but it bears repeating. Attracting and engaging the right prospective clients.

Social Media 80

Social Media B2B Thought Leadership Ideal Customer Profiles Media 80

Biznology

SEPTEMBER 26, 2019

Include LinkedIn as part of the mix. If qualification outreach fails, move them to nurturing, which is a series of communications designed to keep the relationship going until the prospect is ready for the next step. Know when to give up. Alternating qualification messages. Prep your script. But they may be eventually.

Lead Qualification 116

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 116

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.].

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

DECEMBER 5, 2013

For example, it can be used for branding and outreach, particularly when it comes to publishing. percent of social media traffic to publisher sites , putting it in front of Twitter, Reddit and LinkedIn (combined). You probably have well-established Facebook, Twitter and LinkedIn policies for posting your articles and blog entries.

Wikipedia 80

Wikipedia Outreach Social Media Internet Marketing 80

Biznology

MARCH 15, 2016

LinkedIn and Twitter has made this even easier. Successful influencer outreach is just the end result of building a real relationship over time. Like their kissing cousins–ladies men–these folks go from person to person, collecting digits. They flit about the room like bumblebees collecting business cards in lieu of pollen.

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

MAY 19, 2015

Influencer Outreach. LinkedInners : Apparently LinkedIn is a thing. If you’re not already a known entity, you had better start off writing in earnest for your own blog or on sites such as Medium and LinkedIn. I think you should start with Medium and Linkedin. What does Google want? It’s worth it!

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

OCTOBER 21, 2014

I’m doing a big influencer outreach right now on behalf of a technology startup. In addition, my staff is doing a long tail outreach, including upwards of 4,000 influencers. Sadly, that’s just step one: the initial outreach. Even the Pity Mention is a Media Mention. My client also has their media list.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

NOVEMBER 8, 2012

Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. And the words enriched all related social outreach. Thousands participated in related conversations on Twitter, Tumblr, Facebook, and LinkedIn. Owned: ibm.com sites, including ibm.com/analytics and ibm.com/cloud-computing.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. I am so impressed by how well brands are messaging these days.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

FEBRUARY 24, 2014

GENERATE OUTREACH AND VISIBILITY WITH SOCIAL MEDIA: Your social network pages like Facebook, Twitter, LinkedIn and Google+ not only provide outreach but additional ranking on search pages so your business can appear multiple times on a search page. MEASURE PROGRESS REGULARLY: Set up a measurement plan.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

SEPTEMBER 21, 2016

I was heavily involved in the outreach around a fantastic program recounting the journey of the 1961 Freedom Riders, which culminated in 40 college students from around the country reliving the bus ride from Washington DC to New Orleans. Something that inspired you to move forward in the direction of social media? Definitely!

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Biznology

SEPTEMBER 15, 2015

To the history of my calls, to the history of the conversations and relationship I have with each person, maybe even access to my Facebook, Google+, Twitter , and LinkedIn accounts so that each meeting can come with a briefing. To historical meetings and meeting places.

Training 80

Training Blogger Amazon Google 80

Biznology

APRIL 30, 2013

You know how much I am obsessed with “ long-tail blogger outreach ,” right? I mean, not to brag, but I have been 500+ on LinkedIn since before many of you were born. I am a man possessed! That said, I really don’t collect people. People don’t like being collected. It’s very charming.

Social Media 80

Social Media Media Tips Long Tail Marketing 80

Biznology

DECEMBER 21, 2011

Active social media outreach. A well-written blog, promoted by Twitter and LinkedIn groups, is a good way to start. Here’s where marketing automation becomes an important resource for B-to-B marketers. No longer an experiment, social media has become a must-have element of the B-to-B marketing toolkit.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Biznology

NOVEMBER 10, 2015

And so many of your clients and brands — the ones that fill the clients , case studies , and testimonials portions of your corporate and personal website — to say nothing of your LinkedIn , Google , and Facebook profile have changed. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

FEBRUARY 14, 2014

There are blogger “outreach” programs that help you find publishers in a variety of niches, like GroupHigh , InkyBee , BlogDash that can help you find blogs. . LinkedIn can be a great way not only to find experts with whom to align yourself, but also to help create the kinds of relationships that will open these possibilities up to you. .

Promotion 80

Promotion Content Marketing Ad Building Content 80

Biznology

SEPTEMBER 23, 2014

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Long Tail Blogger Outreach. Three outreaches. It’s free, it’s web-based, virtual, and lasts all day.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

OCTOBER 13, 2015

I have been doing this for years for my blogger outreach and influencer engagement campaigns: registering bespoke campaign-related domain names in order to make it as easy and as simple as humanly possible for everyone who has even the slightest inkling to attend your event or buy your stuff or get to know you a little bit better.

Domain 80

Domain Godaddy Blogger Internet Marketing 80

Biznology

JULY 19, 2011

Social media marketing and blogger outreach and activation can be effective for everything, though it isn't always clear how. We've worked for a broad spectrum in these five years, from health care and pharma to huge radio astronomy projects; from global non-profits to very specific public affairs campaigns.

Effectiveness 80

Effectiveness Wikipedia Advertising Agencies Paid Search Agency 80

Biznology

SEPTEMBER 27, 2017

Depending on who in an organization you are targeting, you can find valuable information on the company website and blog, in LinkedIn profiles and, if the company publicly owned, in government filings. Armed with that info, you can tailor your outreach and increase your ability to get your prospects’ interest.

Ideal Customer Profiles 139

Ideal Customer Profiles Tactics Sales Qualified Leads Profiling 139

Biznology

SEPTEMBER 6, 2016

So, first, I quickly made sure I was connected to as many people as I could on LinkedIn. Then, I exported and downloaded all of the contact info of all the people I am connected to on LinkedIn. Then, I dusted off my professional-level copy of Contactually and then imported my 7,500 LinkedIn connections into a bucket called LinkedIn.

Network Marketing 80

Network Marketing Advertising Agencies Linkedin Outreach 80

Biznology

MARCH 22, 2016

Connect with them on LinkedIn. And, even though it’s really totally unfair, that relationship could be based on the fact that you happen to do blogger outreach for something seriously cool. He’s the trifecta of influencer outreach and engagement. Share their posts on your personal social media profiles. Dan Krueger.

Blogger 80

Blogger Social Media Media Outreach 80

Biznology

JUNE 21, 2016

It’s not just writing and floating press releases, it’s getting on the phone, on the street, into LinkedIn InMail and across social channels, and then onto email. However, earned media outreach can be a lot like writing poetry for publication. They can probably be bought. Now, baby we can do it. Take the time, do it right.

Demand 145

Demand Media Blogger Public Relations 145

Biznology

MAY 26, 2015

Half of what I do on a daily basis is influencer outreach. When I say email and inbox, I am also including your @replies on Twitter, your LinkedIn inbox and comments, your Facebook Messenger messages and notifications, and any message you receive through Twitter, Google+, Pinterest, reddit, and on message boards and forums.

CAN-SPAM 80

CAN-SPAM Cable Bandwidth Ideal Customer Profiles 80

Biznology

OCTOBER 18, 2016

Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. Following up twice after the initial email outreach. Outreach : how best to pitch? I generally include B-D-list bloggers in general long-tail bulk email outreach. Outreach: The Catch Is the More Important Part.

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

AUGUST 11, 2015

SOCi does an amazing job automagically service up content into predefined categories that you can sort through and then collect into a library to be used later or by someone else in your group, share it immediately across the social media platforms you’ve linked up to all your respective Google +, Facebook , LinkedIn , and Twitter profiles.

Social Media 80

Social Media Curation Ideal Customer Profiles Media 80

Biznology

FEBRUARY 12, 2013

Outreach is the lifeblood of social media engagement. All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. Oh for heaven’s sake. “Why not?

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. Following up twice after the initial email outreach. Waiting for class.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. Facebook, LinkedIn, Google+, and Twitter are powerful tools for branding — much more powerful and effective than RSS, circa 2014. Blog wasn’t built in a day.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

DECEMBER 30, 2014

My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. Bonus: I have new content for my YouTube Channel and Slideshare collection every single time (and Slideshare is LinkedIn and YouTube is Google, right?).

Ad Building 80

Ad Building Brand Identity Branding Youtube 80

Biznology

SEPTEMBER 22, 2015

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. ” Honestly, I had almost given up hope until I have been able to align myself with clients who really get what influencer outreach is. Influencer outreach is like any other sales cycle, right?

Blogger 80

Blogger Outreach Media Public Relations 80

Biznology

DECEMBER 2, 2014

engagement (have you been helped), and outreach (have you heard of us over here?). These days, Influencer Marketing includes Blogger Outreach and even specialties like Message Board Marketing. , monitoring (what are people saying about you?), production (where are you going to live and what are you going to do?),

Social Media 80

Social Media Social Marketing Advertising Agencies Media 80

Biznology

FEBRUARY 14, 2018

Many brands have decided to take a stand on some of these controversial issues, and while this may strengthen its bond with some customer segments, the advertising messages and social outreach have disenfranchised other customers. For example 39% of their brand’s ads were viewed next to fake news and/or divisive political content last year.

Contingency Planning 149

Contingency Planning Paid Search Agency Brand Identity Branding 149

Biznology

JUNE 4, 2013

You may know that I am a proponent of long-tail blogger outreach , a theory of outreach and engagement that pushes well past the few top influencers and deep into the democratic world of everyone else. To quote Guy : Think of @ GuyKawasaki as a news feed ala CNN or the New York Times. Forget the influentials.

Twitter 80

Twitter CAN-SPAM Social Media Internet Marketing 80

Biznology

JULY 31, 2018

I ran influencer marketing campaigns through the years when it was called cyber-striking, blogger relations, and blogger outreach and engagement. I’ve been running influencer marketing campaigns since 2002, back when it was called buzz marketing and word of mouth marketing. Fun Fun Fun. A Gift Given Freely. Let me be honest with you.

Planning 120

Planning Paid Search Agency Word of Mouth Advertising Agencies 120