Engagio

DECEMBER 28, 2020

Many organizations let opportunities slip through their fingers, only to be caught playing catch-up to the quick, the decisive, the bold. CEO at Marvel Marketers | LinkedIn. COO at LiveRamp B2B | LinkedIn. CMO at Uberflip | LinkedIn. Chief Marketing Officer at Sendoso | LinkedIn. The truth is vision isn’t easy.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Salesforce Marketing Cloud

JUNE 28, 2022

August Scott knew her life would change that day in February when she took a deep breath and published an especially personal post on LinkedIn. But she may not have realized how much her words would affect other people’s lives, too. She officially reintroduced herself to her professional network as August Scott.

Salesforce.com 95

Salesforce.com Viral Marketing Work Management Training 95

Customer Experience Matrix

DECEMBER 19, 2011

managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). Influitive founder Mark Organ was co-founder of marketing automation pioneer Eloqua.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Tomorrow People

APRIL 12, 2013

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups. Campaign Based Publishing. We don’t think so!

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups. Campaign Based Publishing. We don’t think so!

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Customer Experience Matrix

JANUARY 22, 2014

nurture campaigns), and share leads with a CRM system like Salesforce.com. On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”. Synchronization with Salesforce.com and SugarCRM are due by mid-2014.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Rev

JUNE 14, 2019

In a post on the D&B website sharing this news, Lattice is positioned as a ‘ leading AI-powered customer data platform, enabling B2B organizations to scale their account-based marketing and sales programs across every channel.’. Invented in 1963, the DUNS is a system that assigns a unique, nine-digit number to each business entity.

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

xiQ

SEPTEMBER 19, 2016

The prestigious award was given by the Content Marketing Institute (CMI), a leading global content marketing education, training, research and consulting organization. xiQ’s platform accelerates and enhances the value of investments in CRM and Marketing Automation tools like Salesforce.com, Pardot, Marketo, and Hubspot among others.

Enterprise Management 62

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 62

The Point

DECEMBER 6, 2010

Salesforce.com Webinar Invitation Gets It Right. Getting the Most from Salesforce.com: A Conversation with David Taber. Getting the Most from Salesforce.com: A Conversation with David Taber. How to Answer a Question: 5 Tips for Making the Most of LinkedIn. Comments after the fold. Help Our Client Choose a Logo (Poll).

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

xiQ

SEPTEMBER 19, 2016

The prestigious award was given by the Content Marketing Institute (CMI), a leading global content marketing education, training, research and consulting organization. xiQ’s platform accelerates and enhances the value of investments in CRM and Marketing Automation tools like Salesforce.com, Pardot, Marketo, and Hubspot among others.

Enterprise Management 54

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 54

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

Conversica

MAY 6, 2020

the leader in Intelligent Virtual Assistants (IVA) helping organizations attract, acquire and grow customers at scale, announced today it has signed a strategic European reseller partnership with Brussels-based LeadFabric. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook.

Marketing AI 52

Marketing AI Lead Scoring Lead Ranking Salesforce.com 52

LeadSloth

NOVEMBER 16, 2010

One company measured how long it took from initial lead creation until an opportunity was created: Organic search: 30 days. One company even created a fake female persona (including LinkedIn profile), because their prospects were responding way better to a female (IT audience, I guess). Paid search: 60 days. Purchased list: 250 days.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

Smashmouth Marketing

OCTOBER 3, 2010

As a result, we've got licenses with Jigsaw , OneSource and NetProspex , and we use LinkedIn and other contact discovery services. Users can search on meta-data of specific attributes at companies such as what software system their organization is using, for instance Salesforce.com, NetSuite or Oracle.

Jigsaw 100

Jigsaw Product Marketing Management Salesforce.com 100

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Heinz Marketing

MAY 2, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are watching and listening live on LinkedIn, or on Facebook, or YouTube, we’re very excited to have you here. If you are on LinkedIn watching live, you could be part of this show.

CMS Development 88

CMS Development Marketing Automation Services Lead Ranking Ideal Customer Profiles 88

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Capstone Insights

MARCH 13, 2018

As an example, if you have HubSpot for marketing automation and Salesforce.com for CRM you can very easily (no customization required in fact) allow for new people to be passed into Salesforce.com as a contact and bypass the Salesforce.com leads object entirely. However, for some of you it isn’t.

Contacts 40

Contacts CRM Salesforce.com Marketing Management 40

Markempa

SEPTEMBER 12, 2016

I first met Fowler when he was the co-founder of the cloud-based contact management platform Jigsaw, which he sold to Salesforce.com for $175 million (now Data.com). Brian: Jim, tell us about your organization. After you sold Jigsaw to Salesforce.com, why didn’t you decide to ride off into the sunset? Jim: Sure, Brian.

Jigsaw 40

Jigsaw Salesforce.com B2B Marketing Startups 40

markempa

SEPTEMBER 12, 2016

I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). Brian: Jim, describe your organization a bit in your own words and the goal? After you sold Jigsaw to Salesforce.com why didn’t you decide to ride off into the sunset? .

Jigsaw 120

Jigsaw Growth Marketing Enterprise Management Work Management 120

Vidyard

OCTOBER 25, 2017

Salesforce, Salesforce Service Cloud, and others are among the trademarks of salesforce.com, inc. Vidyard is the new generation video platform for business that helps organizations drive more revenue through the use of online video. More Information: Vidyard Blog Post: [link]. About Vidyard.

Paid Search Agency 77

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 77

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. Many of the attendees at the session were also Salesforce.com partners with applications listed on Salesforce’s AppExchange.

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Adobe Experience Cloud Blog

AUGUST 30, 2011

In the second quarter of this year, LinkedIn members grew to 115.8 In the same time period, LinkedIn’s revenue was $121 million, an increase of 120 percent from a year ago (Source: LinkedIn August 4, 2011 second quarter earnings release , its first as a public company).

Salesforce.com 48

Salesforce.com Enterprise Management BtoB Advertising Agencies 48

Marketing Insider Group

MARCH 3, 2011

With our longer sales cycles and larger buying teams, B2B organizations need to be able to create and deploy the right content at the right time to meet each customer organization’s unique buying process. What are best practices for deploying content marketing in B2B organizations? How hard can that be, right? I’m not perfect!

CMS Development 100

CMS Development Top of Funnel B2B Marketing Content Marketing 100

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Conversation Equation.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Vidyard

JANUARY 17, 2017

And even if you’re part of a larger sales organization, you may not always be able to get budget to try new tools. Integrating with our Google Apps email addresses, Rapportive shows LinkedIn profile data along side every email we send or receive just by hovering over a person’s email address. Not a Salesforce user?

Marketing Automation Services 71

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 71

Varicent

JULY 12, 2018

Looking at the career path that you've taken, you’ve had some high-level roles at fortune companies like Salesforce and LinkedIn. I’m beyond grateful for my time at Salesforce.com and LinkedIn. I’m beyond grateful for my time at Salesforce.com and LinkedIn. That’s not where my passion lives. Slack Then came Slack.

Paid Search Agency 40

Paid Search Agency Linkedin Salesforce.com Advertising Benchmark 40

Vidyard

OCTOBER 25, 2017

Salesforce, Salesforce Service Cloud, and others are among the trademarks of salesforce.com, inc. Global leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Citibank, VictorOps and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.

Paid Search Agency 50

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 50

Vidyard

OCTOBER 25, 2017

Salesforce, Salesforce Service Cloud, and others are among the trademarks of salesforce.com, inc. Global leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Citibank, VictorOps and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.

Paid Search Agency 50

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 50

Content Standard

JANUARY 21, 2015

Alex Hisaka, Global Content Marketing Manager, LinkedIn ( @AlexHisaka ). Matt Wesson, Content Marketing Manager, Salesforce.com ( @mattbwesson ). Follow these thought leaders on Twitter to learn how they’re innovating from within their enterprise organizations. Maria Pergolino, VP of Marketing, Apttus ( @inboundmarketer ).

Enterprise Management 40

Enterprise Management Marketing Management Software Content Marketing 40

Anything Goes Marketing

MARCH 24, 2009

Just the other day a marketer showed me a custom link they added to salesforce.com that integrated LinkedIn to the contact and lead records. It’s time for sales to give up those reserved spaces to improve the alignment across the organization. chadhorenfeldt Tweet this!

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Social will leave Marketing – This year Marketing and Communications totally “got” social media but next year is the year it starts to transform the rest of your BtoB organization from Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center. Share this on Linkedin.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

on how should agencies of the future be organized. All comes together in a mashup within your own CRM – InsideView integrates with all of today's most popular CRM systems namely Salesforce.com, SugarCRM, and recently announced Microsoft Dynamics, Oracle, and Landslide. Romi was also a speaker on Agency 2.0

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Organizations are putting more and more resources into inbound marketing, so I wasn’t shocked to see the chart below from The CMO Club that shows that these skills are the most coveted by marketing execs. I see similar results when searching job banks like Monster or LinkedIn. familiarity with salesforce.com is a plus.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Vidyard

JANUARY 17, 2017

And even if you’re part of a larger sales organization, you may not always be able to get budget to try new tools. Integrating with our Google Apps email addresses, Rapportive shows LinkedIn profile data along side every email we send or receive just by hovering over a person’s email address. Not a Salesforce user?

Marketing Automation Services 50

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 50

The Point

MAY 3, 2016

Question: does advertising on LinkedIn “count” as social media, or should it really be viewed as another advertising channel, i.e. Social PPC ? I’d be curious to know, if you were to take Social PPC out of the mix, how many “high-performers” are reporting measurable success with their organic social media channels.).

Marketing Report 100

Marketing Report Planning PPC Lead Ranking 100

Hubspot

MARCH 8, 2011

Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. A few examples include Amazon, VMWare, Zappos, Salesforce.com, Google, and even Groupon. Editor's Note: For complete information about HubSpot's Series D funding round, please check out the official press release.

Salesforce.com 28

Salesforce.com Google Marketing Automation Services Cold Calling 28