Industrial Marketing Today
OCTOBER 20, 2011
Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Community members ask questions relevant to their needs, seek answers from others like them, users express their opinions and experiences with your industrial products, teach and learn from one another.
Industrial Marketing Today
JUNE 22, 2012
However, ignoring industrial marketing’s role in creating sales opportunities is a fallacy in my opinion. From BtoB LinkedIn group ). I get it that industrial marketing must be held accountable and I firmly believe that it should make a direct contribution to growing sales and revenues. Marketing keeps you in sales.”
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Industrial Marketing Today
APRIL 23, 2012
If you are on LinkedIn, head over to either the ASME (American Society of Mechanical Engineers) or the SME (Society of Manufacturing Engineers) groups and do a search for skills shortage. What is your opinion about using content marketing to engage with engineers? This trend is consistent and was reported in 2010, 2011 and in 2012.
Industrial Marketing Today
JANUARY 10, 2011
Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%). That in my opinion is exactly how inbound content marketing is supposed to work for lead generation.
Industrial Marketing Today
JUNE 15, 2010
My opinion is somewhat biased because I am an industrial and B2B marketing consultant. I am referring to updating, maintaining and sometimes marketing their industrial websites. Is that a good thing? I make my living providing marketing services including designing and marketing industrial websites.
Industrial Marketing Today
OCTOBER 21, 2010
The two most important benefits in my opinion are: Aligning sales and marketing by adopting a unified definition of a qualified lead by using lead scoring based on business objectives. Social media accounts like Twitter, Facebook and LinkedIn are free to set up. I can’t say I have issues with any of them.
Industrial Marketing Today
SEPTEMBER 27, 2010
The key in my opinion is that these are all changes that are driven by buyer behavior and not the other way around. Steve Woods said it best when he wrote in his blog post , “As the emphasis on face-to-face interaction as a way to build trust decreases in lieu of other ways of building trust, the need to be “in the field” also decreases.”
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