Strategic-IC

MARCH 8, 2021

As Account-based Marketing continues to transform the world of B2B Marketing, LinkedIn becomes an increasingly critical tool for reaching your target accounts in an effective way. But what is the secret to ABM success on LinkedIn? LinkedIn best practices to ensure ABM success?. LinkedIn - powering B2B Marketing.

Account Based Marketing 62

Account Based Marketing Linkedin Sales Management Top of Funnel 62

Hubspot

JUNE 8, 2023

In this article, we’ll share everything you need to know about AI email assistants, from what they are to when to use one and all the tools we love. When to Use an AI Email Assistant AI Email Assistant Tools What is an AI email assistant? An AI email assistant is a tool that uses artificial intelligence to help you manage emails.

Marketing AI 65

Marketing AI Tools Work Management Marketing Management 65

Anyword

MARCH 14, 2024

Enter Anyword’s Benchmarking feature, a tool designed to dispel the fog of uncertainty surrounding content creation. Whether your focus is on improving open rates or boosting click-through rates, this feature ensures that your evaluation criteria are perfectly matched to your marketing goals.

Advertising Benchmark 98

Advertising Benchmark Lead Scoring Lead Ranking Comparison 98

Webbiquity

JULY 18, 2023

The top social media marketing platforms (whether for influencer or brand content) are: Facebook (64%) Instagram (58%) YouTube (57%) Twitter (43%) LinkedIn is tops with only 33% of marketers, though it’s by far the top social network for B2B marketing. TikTok is for idiots. ” It’s already been banned in India.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Salesforce Marketing Cloud

JANUARY 24, 2022

These stats and other data from the Small and Medium Business Trends report make it clear: The right small business marketing tools can help your company move forward and grow. Website optimization is a priority for every marketer and a key marketing tool for any SMB, but especially for those that sell, advertise, and target online.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Vidyard

SEPTEMBER 20, 2016

Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. The University of Waterloo’s Faculty of Applied Health Sciences more than tripled its click-to-open rate for emails to prospective students – and even brought tears to the eyes of one new student’s father.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. The University of Waterloo’s Faculty of Applied Health Sciences more than tripled its click-to-open rate for emails to prospective students – and even brought tears to the eyes of one new student’s father.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

accelerate agency

JUNE 3, 2020

There’s a good chance if you are reading this that you have a LinkedIn account. Many people join LinkedIn because they like the idea of a social network for professionals. The only time they might think about LinkedIn is if they get an email telling them that someone’s joined their network. Let’s get started.

Linkedin 52

Linkedin SEO Paid Search Agency Peer-to-peer 52

Only B2B

AUGUST 21, 2023

These tools utilize advanced algorithms, web scraping techniques, and data enrichment to gather information from various online sources. Web scraping tools extract relevant information from websites, directories, and social media platforms. Lead generation software and platforms help in organizing and managing the collected data.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Vidyard

SEPTEMBER 20, 2016

Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7% click-through rate and 4.5% click-to-open rate. The personalized video campaign crushed those numbers with a 29% open rate, a 5.5%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Biznology

OCTOBER 21, 2016

According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. In fact, two in three are open to connecting with a new vendor and three in four are ready to have a conversation with a new vendor on social media.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. Again, we must mention LinkedIn, as it’s a powerful tool for B2B marketing. You can do it by using an email marketing software tool, such as Hubspot CRM or Salesforce.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Marketing Insider Group

MAY 30, 2023

In fact, more than 25% of small businesses are already using AI tools to support their digital marketing and automation efforts. We also know that with the right tools and a bit of human brain power, you can create content efficiently, gain actionable consumer insights, and enhance your business’s performance. You’re not alone.

Small Business Marketing 264

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 264

Martech

JULY 11, 2022

iOS 15 really messed with open rates. Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Refined email open rate reporting (beta). Payments object and reporting.

CMS Development 99

CMS Development Privacy Protection Open Rate Microsite 99

Adobe Experience Cloud Blog

OCTOBER 16, 2020

Being able to measure something (leads, open rates, click-throughs) doesn’t make it a success – it just means you can measure it. They put their efforts into podcasts, LinkedIn and social media. Neither’s LinkedIn. Do you get enviable engagement on LinkedIn? And if something isn’t going to work, they’ll say so. .

Paid Search Agency 174

Paid Search Agency Advertising Agencies Thought Leadership Linkedin 174

illumin

FEBRUARY 6, 2024

Text messages also have higher click-through and open rates than other forms of messaging such as email and social media marketing. To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. There are a few reasons for this.

SMS 95

SMS Top of Funnel Paid Search Agency Mobile Advertising 95

Strategic-IC

FEBRUARY 20, 2018

Everything you need to know about LinkedIn sponsored InMail, Account Based Marketing - and using the two together. If you’ve ever used LinkedIn InMail, you’ll know that InMails are essentially personal messages that you can send to your connections - a little like an email. Everybody likes social support. What are Sponsored InMails?

Account Based Marketing 48

Account Based Marketing Linkedin Planning Paid Search Agency 48

Anyword

SEPTEMBER 29, 2021

AI Copywriting Tools. So copywriting needs to address both a number of media types (blogs, Google, and LinkedIn, among many others) and the types of readers that use a particular platform (for example, Instagram users prefer a different writing style than blog readers do). The Easy Way to Ease into AI.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Optinmonster

JANUARY 29, 2024

You’ll also need to include the cost of any special tools or software required for either content creation or content distribution. Use tools like Google Search Console to track your content’s organic search traffic. Recommended Resource : 32 Best Lead Generation Software and Tools for 2024 14.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

illumin

DECEMBER 13, 2023

Open rate Open rate is another critical and popular metric among marketers. In the same Hubspot survey, 31% of marketers listed open rate as one of their top two metrics – right behind CTR. Open rate is important because it tells marketers how their subject lines and email frequency impact their campaigns.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Lake One

AUGUST 25, 2023

Even in a world of Instagram, LinkedIn, and Slack, email marketing for manufacturers remains a solid choice to reach target customers. The more personal you can make your content, the higher your open rates, click-through rates, and conversion rates will be. For example: Do your open rates need improvement?

Email Marketing 78

Email Marketing Tips Planning Opt-out 78

Martech

NOVEMBER 27, 2023

Quickly create email subject lines that increase open rates using HubSpot’s AI assistant to generate subject lines for marketing emails. Upload, download and manage your files in the mobile app using the same files tool as in the desktop browser. Commenting is also now enabled within the lists tool.

Enterprise Management 86

Enterprise Management Hubspot Paid Search Agency Work Management 86

Only B2B

JUNE 27, 2023

According to research, personalized emails have a 26% higher open rate and a 41% higher click-through rate compared to generic emails. Referrals have a higher conversion rate and are more likely to lead to successful appointments. found that sales calls lasting between 11-14 minutes have the highest conversion rates.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Tips Lead Scoring 62

Optinmonster

DECEMBER 28, 2023

Email and social media aren’t mutually exclusive marketing tools. TikTok’s average engagement rate is 4.25%. Recently, LinkedIn changed its algorithms to prioritize posts that share “knowledge and insights.” The average email click-through rate is 2.6-3%. Similarly, the average email deliverability rate is 85.7%.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Currently, 86% of businesses utilize videos as a marketing tool. Social Media Video Trends for Linkedin 61. Video content is the most shared post on Linkedin. Video Consumption Statistics 18.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Launch Marketing

MAY 19, 2021

However, with so many businesses using email as a marketing tool, inboxes can be overloaded and many emails go unopened and unseen. Common email performance metrics include looking at open rate, bounce rate and click-through rate (CTR). With email marketing comes email marketing performance.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Oktopost

MARCH 15, 2021

For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. LinkedIn users posted 900% more articles from February to April, but engagement grew by more than 1600%.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Webbiquity

FEBRUARY 5, 2021

A strong positioning statement, like being the “The best and most affordable support tool for textile printers” goes a long way in helping your leads identify you as the preferred option among competing products. A huge part of these tasks can be delegated to platforms and tools that automate sales follow-ups , outreach and tracking.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Zoominfo

JANUARY 31, 2023

Today’s sales teams have the ability to use tools that would simply blow the mind of someone who first came up in the industry just 10 years ago. OK, let’s check the status of the cold email campaign you sent yesterday: 50% open rate, two responses. What happens next depends on the tool you’re using. did in six minutes.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Hubspot

MAY 23, 2023

Thanks to AI, the days of generic emails and LinkedIn messages are over. Now, salespeople can leverage AI tools to write the perfect prospecting messages — ones that are personalized, compelling, and highly relevant. On top of that, AI tools learn from past interactions, meaning they get "smarter" with more data. Let's dive in.

Marketing AI 72

Marketing AI Forecasting Lead Scoring Lead Ranking 72

Only B2B

JULY 5, 2023

According to LinkedIn , 92% of B2B marketers include LinkedIn in their digital marketing mix, making it a valuable platform for B2B demand generation. Salesforce reports that personalized email subject lines can increase open rates by 26%, demonstrating the impact of personalization on demand generation campaigns.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Zoominfo

NOVEMBER 29, 2021

How To Track Marketing KPIs The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Data visualization Business intelligence software Whichever solution you use, make sure you’re able to share insights in a digestible way across your marketing department, and with other departments, too.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Only B2B

NOVEMBER 29, 2019

You will require various tools in your toolbox for enough lead generation to make your business profitable. Subject line: A subject line in an email plays a very important role in making people open the message. Use LinkedIn for Targeted Lead Generation. You need a lot of high quality leads to make your business successful.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Generation 118

xiQ

DECEMBER 15, 2021

To that effect, you need to equip your teams with smart tools and technology that can help them connect intelligently with their prospects and understand their business needs – now that charming prospects with plush wine-and-dine events are no longer possible.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Only B2B

JULY 7, 2023

Leverage social media platforms: Utilize platforms like LinkedIn , Twitter, and Facebook to connect with potential prospects. A study by GetResponse found that welcome emails have an average open rate of 82%. Salesforce states that personalized subject lines can increase email open rates by 26%.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Litmus

JUNE 29, 2021

It’s currently unclear exactly how Apple will report device information, but it’s highly likely that marketers will at least be able to identify and create a new segment of unknown devices using tools like Litmus Email Analytics. For these businesses, opens aren’t a vanity metric. By tracking real openers.

Privacy Protection 87

Privacy Protection Privacy Open Rate Deliverability 87