KoMarketing Associates

JULY 2, 2020

There’s also a perception that most of B2B social media advertising is done on LinkedIn. A great deal of B2B marketers do use LinkedIn ads, for sure. The CMI / Marketing Profs report found that 76% of B2B marketers do advertising on LinkedIn. So how many B2B marketers use LinkedIn ads?

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

OCTOBER 4, 2016

According to the latest CMI/MarketingProfs report, B2B marketers attempt to leverage six different acquisition channels for distribution purposes on average. LinkedIn Group Participation. Start by focusing on one or two channels and build out your plan of action as time and resources allow. Blogger Outreach & Communications.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. But there are a lot of tools to choose from today, and they’re all very tempting. Content analytics tools. Customer analytics tools. Usability (UX) analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile.

Linkedin 100

Linkedin Tactics Tips Work Management 100

SocialPilot

FEBRUARY 6, 2024

Influencer marketing is the bridge to building trust, expanding your reach, and driving conversions like never before. As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. It truly reflects how many brands worldwide have embraced the new form of online marketing.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

seo.co

APRIL 26, 2023

Legal marketing, link building and SEO have seen some shifts in the recent past. For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. In particular, law firms should focus on developing sticky, resourceful content that is useful to the reader – i.e. a prospective client.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

KoMarketing Associates

DECEMBER 8, 2021

Keep in mind, however, that the benchmarks for your business might vary based on your industry, product type, or even target audience. This activity generally occurs in the discovery phase, when users are looking for resources or solutions. How many users sign up for your product, buy your service, or purchase a software plan?

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

KoMarketing Associates

DECEMBER 5, 2017

Elena Britton , Head of US Marketing, Indusa. One of our main marketing KPIs is qualified leads. As more buyers are turning to online tools for professional services providers, we’ve made a great investment over the past year in SEO; we’ve had over 100% growth in our organic traffic and we will continue to invest there for 2018.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

AUGUST 27, 2019

Decision-makers are using social media for business and for personal use, and it’s important to reach them whenever they’re online. When sharing a relevant message, they’re more likely to pay attention and consider your brands products and services. According to CMSWire, LinkedIn is doing video extremely well.

Social Media 145

Social Media Paid Search Agency Examples Media 145

Launch Marketing

APRIL 26, 2019

Understanding the true desire or demand for your prospective new product or service is vital before you move “full speed ahead” to bring it to market. What are some best practices for evaluating demand or need for a new product or service? For something as important as a product or service launch, you don’t want to wing it.

Work Management 48

Work Management Marketing Management Demand Product 48

Sprout Social

JULY 19, 2022

Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Unfortunately, the confusion surrounding hashtags prevents some marketers from using them to their full potential. What is hashtagging?

Effectiveness 120

Effectiveness Social Media Paid Search Agency Viral Marketing 120

KoMarketing Associates

FEBRUARY 24, 2015

It is encouraging to note that all but one of those tactics remains relevant more than half a decade later, albeit with a few modifications to specific steps or updated resources. Google Product Listings. There are two key requirements for Google Product Listings. Those tactics in summary: YouTube Integration.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Zoominfo

DECEMBER 19, 2018

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. Today we’re closing out this three-part series with a post for our marketing audience.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Sana Commerce

SEPTEMBER 13, 2023

Just like there are hundreds of tools that can help you in defining clear and concise e-commerce goals for your online business. By having clear objectives for your online store, you can create a north star for both you and your teams to have direction and motivation towards. There are many roads to Rome.

Allocation 52

Allocation SWOT B2B Sales Customer Satisfaction 52

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. But where should you begin with digital marketing? What Is B2B Digital Marketing? Our Services. See Our Work. Who We Are. Contact Us.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

KoMarketing Associates

SEPTEMBER 22, 2021

Why This Stat is Important: As discussed in the above stat from Ascend2, marketing automation is a tactic that many marketers are still struggling with and wanting to use as a personalization tool. Many marketers are exploring how they can achieve more effective marketing automation through their content marketing strategies.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

EMagine B2B Blog

JANUARY 24, 2014

With the increase in tables and smart phone sales, responsive design has never been so important for those looking to optimize their online content, which is important in SEO. Content marketing creates interesting and engaging content that attracts prospective buyers to your products. Brevity is key, but so hard to do.

Work Management 40

Work Management Marketing Management Online Marketing CMS Development 40

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. B2B marketers have sets of keywords they want to target in a SEO program. B2B marketers have sets of keywords they want to target in a SEO program.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

JANUARY 6, 2015

Even though the broader goals and objectives appeared very similar at the start (traffic, leads, conversion improvements, etc), each meeting revealed vastly different tactical objectives, competitive environments, organization-specific resources, and ultimately scopes of work. Recommended SEO Tools. Preliminary SEO Analysis.

Enterprise Management 120

Enterprise Management Work Management CMS Development Marketing Management 120

Circle Studio

NOVEMBER 24, 2020

Vlogs, team introductions, product or service demonstrations, explainers and tutorials and client success stories are just some of the bite-sized videos that B2B marketers should invest in. This approach brings a broadcast quality to the format by taking a cue from TV production and bring it to the virtual environment.

Paid Content 193

Paid Content Marketing AI Planning Trends 193

KoMarketing Associates

MAY 23, 2017

There are also third party tools that you can use to find influences in your industry. Some of our favorites at KoMarketing include BuzzStream , FollowerWonk and LinkedIn Advanced Search. Another third party tool we like to use to for this is BuzzSumo. Support Content Marketing Efforts. Better Understand Your Audience.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Zoominfo

OCTOBER 5, 2021

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. If you’re on the hunt for new marketing resources, look no further.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Online Marketing Institute

AUGUST 7, 2018

-The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready?

Social Media 52

Social Media Work Management Marketing Management Class 52

Optinmonster

MAY 8, 2023

This ultimate guide will walk you through planning your online business from just a dream to launching and growing. You’ll find lots of resources and ideas if you want to dig deeper. What is an Online Business? You’re probably familiar with big-name online businesses like Amazon, eBay, or Google.

Paid Content 64

Paid Content Work Management Marketing Management Business 64

Martech Advisor

JANUARY 3, 2020

Learn More: What Is Social Media Marketing? Platforms, Strategies, Tools, Benefits and Best Practices. Use the tips and tricks shared by this social media guru to amplify your social media marketing efforts in 2020. ‘Everybody writes’ emphasizes the importance of writing for social media marketing.

Social Media 135

Social Media Social Marketing Media Planning 135

KoMarketing Associates

SEPTEMBER 9, 2014

During this panel, our experts will discuss the tools and tactics they use to mine valuable competitive insights, and use that knowledge to maximize their own SEO strategies. and help give you a more complete picture of their online marketing efforts. LinkedIn is also a good place for competitive intelligence. Majestic

Research 120

Research SEO Press Tagging 120

Adobe Experience Cloud Blog

JULY 12, 2012

by Maria Pergolino The other day someone commented on a blog post I had written about the importance of onboarding when using a marketing automation solution. To help those considering any online marketing tool (not just marketing automation ), I thought I would write a list of the 12 most important things to look for when purchasing.

Marketing Automation Services 48

Marketing Automation Services Paid Search Agency Online Marketing Features 48

Exo B2B

OCTOBER 16, 2020

Who in the field of marketing and B2B has been able to get out of the social magma while being confined? Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? And that’s just the beginning of his bio. Michelle Blanc.-

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

KoMarketing Associates

AUGUST 1, 2017

LinkedIn recently launched it’s second annual “ State of Sales 2017 ” report. As covered last month, Salesforce’s The “State of Marketing” report discovered that 91 percent of high-performing marketers agree that marketing and sales share common goals and metrics. LinkedIn for B2B Digital Marketing.

Resources 139

Resources Linkedin B2B Marketing B2B Thought Leadership 139

Webbiquity

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Cool Social Media Tools. This tool makes unfollowing non-followers easy. A free tool for finding the relative influence of any Twitter user.

Social Media 100

Social Media Tools Buzz Media 100

KoMarketing Associates

MAY 21, 2015

This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. In fact, some of the most productive B2B content marketing initiatives need the occasional refresh to keep things moving in an upward trajectory. Establish Incremental Goals.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

Optinmonster

JUNE 5, 2023

What is the best marketing automation software for small businesses? Marketing automation software can save you time, money, and energy when running your business. These tools can reduce the need for repetitive tasks, minimize errors from transferring information manually, and streamline your overall workflow.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Small Business Marketing 59

Outgrow

MARCH 24, 2023

Shifting to retention in an established market 3. Importance of establishing smart realistic goals that are realistic & considering resource availability 4. You know, are we gonna be able to fund that growth with the resources that we have? Do we have the resources to support that you know, those opportunities?

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

KoMarketing Associates

JUNE 2, 2016

However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released by Regalix. To do this type of analysis, we use a combination of resources. Twitter network analysis tools like Followerwonk and Contaxio.

Social Media 120

Social Media Budget Programs Media B2B 120