KoMarketing Associates

AUGUST 27, 2019

Decision-makers are using social media for business and for personal use, and it’s important to reach them whenever they’re online. When sharing a relevant message, they’re more likely to pay attention and consider your brands products and services. According to CMSWire, LinkedIn is doing video extremely well.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

DECEMBER 8, 2021

Keep in mind, however, that the benchmarks for your business might vary based on your industry, product type, or even target audience. This activity generally occurs in the discovery phase, when users are looking for resources or solutions. How many users sign up for your product, buy your service, or purchase a software plan?

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

JANUARY 29, 2019

After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result. Also, keep in mind who will be featured in your videos.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

SEPTEMBER 5, 2017

According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1 And the 2017 “ What Works in Online Marketing ” report from AudienceBloom, which looked at 10 different tactics online marketers are using, as well as the ROI they are presenting, found social media 9th most effective.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

FEBRUARY 24, 2015

It is encouraging to note that all but one of those tactics remains relevant more than half a decade later, albeit with a few modifications to specific steps or updated resources. Google Product Listings. There are two key requirements for Google Product Listings. Those tactics in summary: YouTube Integration.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

AUGUST 1, 2017

LinkedIn recently launched it’s second annual “ State of Sales 2017 ” report. As covered last month, Salesforce’s The “State of Marketing” report discovered that 91 percent of high-performing marketers agree that marketing and sales share common goals and metrics. LinkedIn for B2B Digital Marketing.

Resources 139

Resources Linkedin B2B Marketing B2B Thought Leadership 139

KoMarketing Associates

JANUARY 6, 2015

Even though the broader goals and objectives appeared very similar at the start (traffic, leads, conversion improvements, etc), each meeting revealed vastly different tactical objectives, competitive environments, organization-specific resources, and ultimately scopes of work. Business cases would be needed for moving to a new platform.

Enterprise Management 120

Enterprise Management Work Management CMS Development Marketing Management 120

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. B2B marketers have sets of keywords they want to target in a SEO program. B2B marketers have sets of keywords they want to target in a SEO program.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. Key Benefits of Social Media Marketing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

MAY 23, 2017

Some of our favorites at KoMarketing include BuzzStream , FollowerWonk and LinkedIn Advanced Search. At the same time, you should be pursuing questions that users aren’t necessarily asking your business directly, but relate to your product(s) or service(s). Support Content Marketing Efforts. What does your audience like?

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

DECEMBER 5, 2017

2018 is the year to dedicate more resources to video marketing — or allocate marketing dollars to get started if you haven’t yet. And story is the only differentiator in a noisy market. Thank you to all of our marketing experts for their insight as we go into the new year. Bart Mroz, Co-Founder and CEO, SUMO Heavy.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

APRIL 30, 2019

Challenges/Solutions : For each persona, create specific pain points they would want to be answered and ensure you have products or solutions that you can offer to help them overcome said challenges. LinkedIn will allow you to see details about your target companies or industries. Step 3: Gather the Data.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

MAY 21, 2015

This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. In fact, some of the most productive B2B content marketing initiatives need the occasional refresh to keep things moving in an upward trajectory. Establish Incremental Goals.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

KoMarketing Associates

DECEMBER 5, 2018

As illustrated in a resource from Moz on internal linking, the basic HTML for a hyperlink is as follows: <a href="[link]. SEO practitioners and resources often refer to components of an HTML hyperlink when illustrating best practices and factors that have an impact on SEO, link “visible / anchor text” as listed above.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top B2B Online Marketing News.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

SEPTEMBER 9, 2014

and help give you a more complete picture of their online marketing efforts. Folder structure can help you identify what type of content the site has (ex: /videos /blog /resources /whitepapers). LinkedIn is also a good place for competitive intelligence. B2B Online Marketing Blog Search Engine Optimization'

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

SEPTEMBER 22, 2021

There are so many more helpful statistics out there on creating a successful content marketing strategy , so feel free to tell us about other key statistics you’ve found powerful that we may have missed! Please let us know your thoughts on Twitter , LinkedIn , or contact us today for more information and guidance!

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

JUNE 2, 2016

To do this type of analysis, we use a combination of resources. While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. Here are a few resources to get you started. Additional Resources From KoMarketing. Final Thoughts.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

AUGUST 14, 2014

Any time we bring on a new team member here at KoMarketing, one of the first things we do is get them up to speed on our clients, their products/services, industries, and much more. It’s important to gather the messaging keys of the organization and what makes their product unique from the rest of the industry’s offerings.

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

KoMarketing Associates

NOVEMBER 29, 2018

I encourage all companies that operate online to research the factors that go into a site’s search ranking and work to optimize their site according to those.”. Facebook, in particular, was a go-to resource for business content among B2B audiences. Why do you think this is the case, vs. platforms such as LinkedIn, Twitter, etc.?

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

KoMarketing Associates

SEPTEMBER 6, 2016

The next 4 ideas help make this a more effective and productive experience. Don’t ignore social media platforms like Quora or even LinkedIn Groups for uncovering new opportunities. Instead of getting all of your early morning news from CNN or Fox, take a look at what the popular news is in places like Reddit and LinkedIn Pulse.

Social Media 120

Social Media Marketing Budget Social Marketing Marketing Strategy 120

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers. Certainly, a lot has changed since then.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

NOVEMBER 12, 2019

Adapt them to your company, your audience, and your resources. Demand Generation’s 2019 Survey Report found that 30% of marketers say the primary metric they are being measured on is MQLs or SALs (Marketing Qualified Leads or Sales Accepted Leads), both of which quantify lead quality. So consider these a template.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

DECEMBER 1, 2015

More about this challenge: It’s been reported that more than 70 percent of B2B buyers watch video product demonstrations before making a purchase. Additionally, four times as many online users would rather learn about products via video instead of text. 6 Questions to Answer When Launching a B2B Content Marketing Program.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

KoMarketing Associates

OCTOBER 22, 2015

For instance, a window manufacturer could have themes like this: Monday: Piece of content about their windows and other products. For instance, many LinkedIn users are taking blog posts they’ve written and republishing them on LinkedIn’s content publishing platform. Tuesday: A blog post about the industry.

B2B Marketing 120

B2B Marketing Content Marketing B2B Content 120

KoMarketing Associates

FEBRUARY 15, 2018

This is an overwhelming majority and makes Facebook a huge leader against all other main social networks (for perspective, only 25 percent use LinkedIn). Online customer support platforms like Zendesk and Freshdesk present customer inquiries in a intuitive format that makes it easier for employees to respond.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

DECEMBER 14, 2015

“The tactics I saw most often in 2015 aligned and tied most directly to sales pipeline contribution and conversion from marketing were buyer personas, sales automation, advocate management, influencer engagement and account-based marketing.” – Matt Heinz , President of Heinz Marketing. EMAIL MARKETING EFFECTIVENESS.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

MARCH 12, 2015

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. Why LinkedIn Again? Elements of a LinkedIn Profile to Consider. Involvement in Select LinkedIn Groups. 10 Exemplary LinkedIn Profiles.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Examples 120

KoMarketing Associates

FEBRUARY 8, 2018

LinkedIn is especially appealing because it offers advertisers something unique: direct access to over 500 million business-focused individuals. In 2017, while the overall LinkedIn spend on ads grew about 10 percent , a recent survey found that 43 percent of companies still have not utilized the platform. Set Up Goals. Monitor Bids.

Paid Content 156

Paid Content Linkedin Cost Per Click Paid Search Agency 156

KoMarketing Associates

JUNE 28, 2018

It might work for the likes of Coke, but most B2B marketers do not have a product that can serve an audience as wide as Coca-Cola’s. And they do not have a Coke-sized marketing budget. Most B2B marketers – even those working for Fortune 500s – need to be far more targeted and strategic about whom they reach.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

KoMarketing Associates

JANUARY 26, 2016

Knowing what content is being published, what marketing events are occurring (webinars, ebook launches, product updates), and being aware of general company updates can make managing social much easier. Social media ROI has been, and will continue to be, a challenge for marketers who are driven by last-click attribution models.

Social Media 96

Social Media Media B2B Tips 96

KoMarketing Associates

NOVEMBER 15, 2016

Action content marketers should take : With the need for content continuing to grow across industries, organizations need to make sure they have the talent, technologies, and personnel in place to keep the content process on the right track. Inbound Marketers Are Creating More Content. Companies Are Investing in Content Talent.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

KoMarketing Associates

MAY 3, 2022

When done well, content marketing allows prospects to guide their own journey by exploring topics and resources that matter to them. . According to B2B Content Marketing Insights for 2022 from Content Marketing Institute, website engagement offers the most insights into B2B Content Marketing Performance. .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

SEPTEMBER 7, 2017

Social media can give businesses a deeper look into contacts, so they are able to better gauge and anticipate what contacts are looking for a B2B product or service. There are social selling tools on the market today that help professionals research and find prospects to create connections with.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

KoMarketing Associates

AUGUST 16, 2016

6 Great B2B Business, Marketing, and Strategy Books. 10 Examples of Highly Impactful LinkedIn Profiles. Again when looking at the domains of B2B content production leaders and B2B-related key phrases, a trend can be uncovered. 8 Key Google Changes B2B Marketers Need To Know In The New Year.

B2B 120

B2B Marketing Budget Webinar Metrics Case Study 120

KoMarketing Associates

JUNE 9, 2015

As noted in an Interbrand article on the marketing lessons from OITNB , the show “broke ground” by “[moving] characters of diverse identities and cultural backgrounds from the periphery of television drama to center stage.”. Read more about diversifying content: Face It! It’s Time to Diversity Your Social Media Efforts.

Marketing & Strategy 120

Marketing & Strategy Storytelling Content Television marketing 120

KoMarketing Associates

JANUARY 3, 2019

5 Best Practices for B2B Success with LinkedIn Ads. As Mike Pickowicz illustrates in this blog post, despite modest growth in LinkedIn ad spend on ads n 2017, and 43 percent of companies still had not utilized the platform. It was no surprise that more B2B marketers began to take advantage of the LinkedIn ad platform this past year.

B2B Marketing 122

B2B Marketing Marketing Analytics Tools Planning B2B 122