B2B Marketing Traction

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LinkedIn Product and Services Pages Discontinued

B2B Marketing Traction

Today LinkedIn Products and Services pages will be discontinued. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. Now, LinkedIn is offering Showcase pages instead. Showcase pages allow a LinkedIn member to follow something a company is showcasing.

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Mastering LinkedIn Workshop in Los Angeles January 23, 2015

B2B Marketing Traction

Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles. LinkedIn marketing'

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Fuel Your Online Marketing Machine with Dynamic Content

B2B Marketing Traction

What kinds of content will fuel your online marketing machine? Tweets, LinkedIn and Facebook status updates. Once you post your content online, tell your followers on social media about it (see my previous post about this, How Social Media Feeds Your Online Marketing Machine ). Press releases. Whitepapers.

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Why a Square Logo is Better for Online Marketing

B2B Marketing Traction

Here’s how my company logo and a couple service logos display on my Facebook company page: LinkedIn also displays logos in a thumbnail on its company pages, so the problem crosses over many online uses, especially in social profiles. What’s the Solution?

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Marketing Case Study: How I Got Results from LinkedIn

B2B Marketing Traction

Since, 2004, I’ve been connecting to colleagues, associates, friends and classmates via LinkedIn. Several years ago I invested more time in understanding LinkedIn by attending Chris Rollyson ’s workshop at Confab on the topic. I continued to invest time in LinkedIn, and, as it turns out, my efforts paid off. Three weeks?

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Stop Flushing Your Online Marketing Dollars Down the Toilet

B2B Marketing Traction

So why are their online marketing dollars not turning into sales revenue? There are two main reasons your spend on online marketing can be like flushing money down a toilet. SEO Has Changed. First, search engine optimization techniques have drastically changed in the last three to four years.

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B2B Marketers: Is Your Online Brand Working?

B2B Marketing Traction

If you do not have a strong presence online, begin by updating your website, add a blog, and focus on a couple of key social media platforms that have the most traction, like LinkedIn and Facebook or Twitter. Email marketing is an excellent way to stay in front of buyers once they find you.