Hinge Marketing

AUGUST 21, 2014

In a research study of 500 professional services firms, we found striking connections between online lead generation and firm growth and profitability. On the low end of the graph below, representing firms with lower levels of online lead generation, we see profitability of 14-15% of revenue. Consider this.

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Lead Generation Generation Leads Lead 48

Hinge Marketing

JUNE 25, 2014

But in the A/E/C space, fewer firms seem to realize that a website can go much farther than that, helping to drive real growth by consistently generating qualified inbound leads. Why invest in a lead generating website? Your bottom line is the most compelling reason to turn your website into a lead generation machine.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

Hinge Marketing

JULY 22, 2014

Review your LinkedIn profile and give it a makeover as needed. If there’s only time for one social network in your life, LinkedIn is the one. To find out more ways to increase the number of leads your firm can generate online, check out our Online Lead Generation Guide. References.

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Lead Generation Consulting Marketing Management Generation 48

Hinge Marketing

MARCH 16, 2015

That’s not inference or wishful thinking – our research shows that firms generating leads online, for example, grow faster. Firm Growth and Online Lead Generation A similar trend holds true for firms that conduct brand and marketplace research. On Twitter and LinkedIn?

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CMS Development Work Management Marketing Management Marketing Automation Services 48

Marketing Insider Group

AUGUST 26, 2015

Back in 2007, I joined SAP to run an online lead generation program. The aim was to get more high-quality leads for sales. The natural instinct of the business was to push product brochures, thinking this would provide a smaller number of more highly-qualified leads. Don’t Believe Me? We can help!

Top of Funnel 100

Top of Funnel Content Marketing High Quality Lead B2B Thought Leadership 100

Hinge Marketing

JUNE 18, 2014

On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Related Stories Social Media 101 for Technology Firms Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms How Important Are the Services Your Technology Firm Provides?'

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Differentiation Online Lead Generation Consulting Training 48

Hinge Marketing

SEPTEMBER 11, 2013

Consider the following from the report Online Marketing for Professional Services Firms: More than 77% of firms generate some new business leads online. Firms generating more than 40% of their leads online grow 4X faster than those with no online leads. On Twitter or Facebook?

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Consulting Work Management Marketing Management Webinar Metrics 48

The Effective Marketer

APRIL 29, 2009

Online lead generation events are more effective when there’s a formal procedure that is followed every time, preventing occasional glitches from happening. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

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Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

ActiveDEMAND

JANUARY 5, 2018

Companies must ensure they are found in all the major channels their customers are on (Facebook, Twitter, Google, LinkedIn, Reddit, Wall Street Journal, etc.). As a result, businesses need to be sophisticated in their approach if they want to win over these customers.

Demand Generation Agencies 45

Demand Generation Agencies Demand Generation Demand Generation 45

LEADership

AUGUST 7, 2014

B2B companies are steadily moving share of budget from offline to online marketing and lead generation. The bad news is, most of these companies are still thinking and running their online lead generation campaigns like in the old days, where a strategy was agreed upon and then played out exactly as per the plan.

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Lead Generation Landing Pages Generation Budget Programs 40

Optinmonster

AUGUST 11, 2022

Are you looking for real estate lead generation strategies that can work for you 24/7 with little to no extra cost? Online lead generation for real estate can be a cost-effective way to grow your real estate business, even while you’re asleep or on vacation! Local home service vendors. Homeowner associations.

Lead Generation 19

Lead Generation Paid Content Work Management Lead Scoring 19

Hubspot

MARCH 3, 2011

Many marketers are leaving far too many leads on the table. Lets take a look at opportunities that many marketers are missing in the battle for online lead generation. 7 Missed Social Media Lead Generation Opportunities. There, most businesses simply put in the link to their home page.

Lead Generation 28

Lead Generation Social Media Generation Media 28

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com. A: Rethink. And use outside experts to help you rethink.

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Blogger RSS Inbound Marketing Internet Marketing 40

Hinge Marketing

JUNE 26, 2016

As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads. Profitability and Online Lead Generation.

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Work Management Online Marketing Marketing Management Service 114

Hinge Marketing

DECEMBER 24, 2014

In fact, research has shown that SEO is the single most effective tool for online lead generation. If you want valuable prospects to find your firm online, you need to understand how search engines work, such as: 3 SEO elements web pages need to rank highly in search engine results How the Google Panda 4.0

Marketing Automation Services 48

Marketing Automation Services Service Sales Qualified Leads Advertising Agencies 48

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum).

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Webbiquity

JANUARY 17, 2011

At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor. Twitter has the fifth oldest.

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NuSpark Consulting

MARCH 1, 2016

Your LinkedIn audience may be online in the morning or at noon, and your Facebook and Twitter audiences in the evening. It also explains the increasing popularity of visual social platforms like Instagram and Pinterest, as well as more emphasis placed on images by the “Big 3,” Facebook, LinkedIn and Twitter.

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Top of Funnel Leads Lead Marketing Qualified Leads 100

Hinge Marketing

FEBRUARY 24, 2014

In order of most common usage, the top seven sites were: LinkedIn. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Overall, the study found firms using an average of six social media platforms, noting that this was an increase of one platform from last year’s numbers. SlideShare.

Allocation 48

Allocation Marketing Budget Research Marketing Strategy 48

Hinge Marketing

AUGUST 25, 2015

One way might be to look at leading research on professional services marketing so you can quantify the opportunity before you. The data shows that firms that generate leads online both grow more quickly and are more profitable. Online Lead Generation and Firm Profitability. How Hinge Can Help.

Marketing Websites 48

Marketing Websites Advertising Agencies Lead Scoring Lead Ranking 48

PureB2B

JUNE 14, 2016

Turning an offline local marketing strategy into an online lead generation campaign is actually a task that your marketing or sales team can handle with relative ease. With so many online tools available, you don't need to be an IT expert to start reaching your community online.

Lead Generation 62

Lead Generation Paid Content Lead Scoring Lead Ranking 62

Hinge Marketing

OCTOBER 4, 2013

Cover Your Basic Social Channels – The easiest way to generate a little bit of buzz about your content is to share it on your social media channels. For every blog post your firm publishes for example, post an update to the company LinkedIn, Twitter, Facebook, and Google+ pages. On Twitter or Facebook?

Webinar Metrics 48

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 48

PureB2B

JUNE 14, 2016

Turning an offline local marketing strategy into an online lead generation campaign is actually a task that your marketing or sales team can handle with relative ease. With so many online tools available, you don’t need to be an IT expert to start reaching your community online.

Lead Generation 48

Lead Generation Paid Content Lead Scoring Lead Ranking 48

Hubspot

SEPTEMBER 1, 2016

Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). Earned online coverage (PR, social media, and reviews). Online brochures and lookbooks. Beyond your website, you’ll probably choose to focus your efforts on business-focused channels like LinkedIn where your demographic is spending their time online.

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Paid Content Planning Paid Search Agency Mobile Advertising 78

Belkins

JANUARY 31, 2021

Outsourcing Your B2B Online Lead Generation It is possible to get a list of warm leads quickly without launching a complex marketing campaign. Profound Analytical Insights into B2B online lead generation Modern technology allows for an in-depth analysis of user preferences.

Lead Generation 100

Lead Generation Conversion Webinar Metrics Marketing Automation Services 100

Hinge Marketing

FEBRUARY 9, 2015

Plus, the more online marketing a firm undertakes, the lower their overall marketing investment. Indeed, we’ve found a positive correlation between leads generated online and firm growth and profitability: Figure 1. On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn.

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Marketing Automation Services Service Correlation Word of Mouth 48