Writing on the Web

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E-Newsletter Review: How’s Your Ezine?

Writing on the Web

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) I got an email from a client who lamented the poor results from her emailed newsletter. This would be a good time to check your own e-newsletter for opportunities for improvement. Share this on LinkedIn. Add this to Google Reader.

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What Hemingway Knew: How to Write Blog Content that Attracts Readers

Writing on the Web

One day a colleague complained to me about not having time to do a newsletter so that he could stay in touch with former clients and prospects. I crafted a newsletter, swapped out my photo for his, put his logo and banner at the top, and said, “Here, you can use this. Let me know how it works for you: connect with me on LinkedIn.

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The Scariest Blog: No Personality

Writing on the Web

If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. So I put together my first newsletter. The clients on his list loved “his” newsletter, and he got many responses. Contact me here or on LinkedIn. It’s not as scary as you might think.

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Are Your Content Readers Thinkers or Feelers?

Writing on the Web

Have you ever read an e-newsletter or blog post and got a feeling of disappointment? If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. Several years ago, my friend John Agno published this review of personality types in his newsletter.

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Social Proof: If You’re Not Using It, You’re Losing Sales

Writing on the Web

This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. Contact me here and on LinkedIn. It makes the difference between converting a reader to a client and influencing a sale or not. What sealed the deal? The testimonials from other subscribers. Got questions?

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Online Content Marketing: Let’s Put the “We” Back Into Weblog

Writing on the Web

I get calls from small business professionals who want to start a blog or an e-newsletter. As for LinkedIn and Facebook , they’re baffled why people don’t interact with them. They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads!

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Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

Do you use social media like Facebook , Twitter or LinkedIn ? Which e-newsletter and blogs do you subscribe to? Some days I’m spending not as much time on LinkedIn or Facebook or Twitter. What are your online reading habits, blogs, websites, articles, videos, podcasts? Harvard Business Review blogs. What about you?

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