Biznology

article thumbnail

Six Ways to Connect with your B2B Website Visitors

Biznology

Or invite them to sign up for your newsletter. Use the LinkedIn Insights tag. Install this piece of code on your website—it’s free—to connect individual visitors to their LinkedIn profiles. This allows you to retarget them with LinkedIn advertising, and also analyze their characteristics and firmographics.

article thumbnail

Should you stop (organic) social media activity?

Biznology

Maybe that means enticing folks to sign up for your newsletter. Newsletters, as Avinash points out, can have incredible ROI.) You may want to try paid advertising (as the article suggests) or focusing on what you know DOES work for you—for instance, Twitter chats, LinkedIn posts or Facebook Live videos. Or making a purchase.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social media strategy leaders: Sarah Nilson

Biznology

While we work really closely as a team, my specific role is to monitor our brand reputation online through social listening and to manage all the global social media channels ( Twitter , LinkedIn , Facebook , Google+ , Instagram , etc.). In addition, we provide insights for multiple weekly newsletters, all-hands meetings, and more.

article thumbnail

Content marketing metrics and analytics: it’s all about you

Biznology

For example, Facebook may generate the most orders of any social media network, but if you’re say, a B2B professional services firm, whatever orders you do generate come at a huge opportunity cost: namely, the much higher return you’d likely realize if you devoted your resources to your LinkedIn presence. . Subject line length.

article thumbnail

Communal Learning, Online and In Person

Biznology

And sharing on Twitter, Facebook, LinkedIn, and other venues? This commentary originally appeared in our Learning Dispatch newsletter. First, of course, going to conferences—what better way to get insights into best practices in our field? And networking while there, so that we can continue to build on each other’s experiences?

article thumbnail

How Technology Makes Entrepreneurship Easier Than Ever Before

Biznology

By segmenting your audiences and sending out consistently good and relevant newsletters and offers, you will boost users’ excitement about your brand and get them to convert. Second, use LinkedIn. In addition to LinkedIn, there are many job posting sites that may help you get noticed.

article thumbnail

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

Do they follow you on Instagram or Twitter , or do they prefer to read your business insights on LinkedIn ? Material for your newsletter can be great content for your Facebook feed. Share your latest blog post on LinkedIn, or post your Instagram photos to your website’s photo gallery.