Anything Goes Marketing

DECEMBER 15, 2008

I decided to do a quick scan on Linkedin instead and found a great topic on email marketing. The best approach that was brought up in the Answers section in Linkedin is to send emails based on a person's specified interests. For example, you can include a column on your newsletter that promotes upcoming events.

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Anything Goes Marketing

JANUARY 26, 2010

For example, if you’re sending a newsletter, you may have a corporate email address such as newsletter@company.com as the address the newsletter is coming from. You can also try some unconventional methods like confirming that these contacts are still valid by using LinkedIn.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Anything Goes Marketing

MARCH 24, 2009

This can be in the form of a newsletter, webcast, blog or podcast. Just the other day a marketer showed me a custom link they added to salesforce.com that integrated LinkedIn to the contact and lead records. Marketing needs to involve sales as much as possible in their marketing efforts.

Sales Management 100

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Anything Goes Marketing

FEBRUARY 21, 2009

In this post, I want to concentrate on the use case in which a user either signs up for a newsletter or to access resources from your website. Just because a web visitor signed up for a white paper or a newsletter on your website and you have pasted a nice picture of the rep on your autoresponder doesn't give anyone the right to call them up.

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Autoresponders Sales Management Email Marketing B2B Marketing 100