Trending Sources

The Other Social Network

Paul Gillin

Have you checked out LinkedIn lately? If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it.

Smart Salespeople: Power Network Map

Your Sales Management Guru

Smarter Salespeople: Power Network Map. During a recent client sales meeting we talked about the power of networking, the need to expand the influence of one’s reach and effective ways to find new and better sales opportunities. Create an Acumen Power Network Map!

Which Social Network Should You Advertise On?


1) LinkedIn. The Good: One major benefit to using LinkedIn is its user base, which consists mainly of business professionals. Over LinkedIn, your ads are almost always seen by business-minded individuals, like yourself. Unlike LinkedIn, it’s a very cost-effective option.

Microsoft buys LinkedIn: the largest martech acquisition in history?


Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” of LinkedIn’s total revenue.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Focus marketing and sales resources within chosen vertical. B2B Marketing.

LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

The company is profitable, growing, and for the moment, on top of business social media networking. For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? Across multiple clients, LinkedIn has consistently performed well.

Is LinkedIn Really for Sharing Content?

Digital B2B Marketing

As LinkedIn share buttons pop up across the web and share counts climb, it appears LinkedIn is quickly becoming a major platform for sharing articles and links. The truth is, LinkedIn isn’t where we share. Here is what does drive LinkedIn’s sharing counts: Twitter.

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

With organic reach on Facebook declining for most businesses and content saturation occurring for many industry verticals, this is certainly a vital topic. LinkedIn connections. LinkedIn connections. LinkedIn connections.

LinkedIn Marketing Is Broken, and It’s Probably Our Fault

Content Standard

There’s some great content to be found on LinkedIn—unique perspectives and insights come from sources like Bill Gates, Richard Branson, and James Altucher. Contributors pour in more than 50,000 new pieces of content on LinkedIn every week. Create Content Exclusively for LinkedIn.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Focus marketing and sales resources within chosen vertical. B2B Marketing.

BuzzFeed, The New York Times & The Huffington Post: Which Popular Media Sites Succeed With Certain Audiences? [New Data]


Powerhouse publishers such as The Huffington Post and The New York Times already have large, built-in audiences across a variety of verticals, but it's those publishers' level of engagement that's truly valuable. 1) The Huffington Post is the only publisher to make it into all five verticals.

LinkedIn Releases Offical Share Button


Today, LinkedIn, the social network targeted towards business professionals, released it's offical share button. The button allows LinkedIn users to easily share content they find interesting and relevant with their network. Free Ebook: Lessons From Five LinkedIn Experts.

Think Before Ignoring These 15 Digital Marketing Trends

Crimson Marketing

Vertical video: “ Marketers should consider video that is optimized for the vertical mobile screen. Full-screen, vertically oriented video ads on Snapchat have a 9x higher click-through rate compared with regular horizontal video ads.”

Launching your social campaign with guns blazing!


When it comes to campaigns like this, I get the explicit OK for me to leverage my own personal social networks — that’s why I work so hard on developing my 79 Klout — because the only online influencer I can 100% rely on is me. Share Photo on Linkedin.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Focus marketing and sales resources within chosen vertical. B2B Marketing.

Top online marketers on Twitter


I included content marketing, social media marketing, influencer marketing, inbound marketing, email marketing, acquisition marketing, B2B marketing, network marketing, and search engine marketing. LinkedInMktg — LinkedIn Marketing. VerticalMeasure — Vertical Measures.

Mobile Myth Busting: How to Write Great Content for Mobile


It means thinking about how the vertical screen changes the way we write and structure content. Users would then scan the content’s left side vertically, forming the stem of the “F” However, this all went out the window with the introduction of mobile screens.

Shouting Into Empty Barrels: Coping with the Decline of Associations

B2B Marketing Unplugged

One of the great things about B2B marketing is that the world is fairly easily divided up into handy verticals. Associations once performed the important tasks of advocating on behalf of their members with regulators, providing technical training and certification, aggregating content, and creating opportunities for members to network while they scarfed down bacon-wrapped scallops.

Twitter success demands both top influencers and everyone else


Others users focus exclusively on networking within their own space, effectively limiting scope and reach by preaching to the choir. No matter how obscure, vertical, or arcane your material may be– there’s an audience for it. Online social networks have made all of this even easier to the point where it is becoming less of a potential and more of a promise, an eventuality. These large networks attract both eyeballs and robots. Image via CrunchBase.

How Businesses Use Social Media for Recruiting [INFOGRAPHIC]

Fearless Competitor

LinkedIn isn’t the only social network that helps in the job search process — Facebook , Twitter , YouTube and Google+ have all been used by people to land jobs in innovative ways. She also writes within Mashable ‘s business and marketing vertical.

18 Ways to Promote Your White Paper for Lead Generation


Online releases are submitted to major search engines, industry journals, and social networks. Write a short paragraph on what your paper is about (think about the target audience) and get it out on LinkedIn groups, Twitter, Facebook, and Google+.

Paper 101

Why Traditional Lead Qualification Filters Are No Longer Enough

Sales Prospecting Perspectives

To someone whose LinkedIn profile and Twitter followers count as job qualifications, an old-fashioned cold call is an abomination. Most organizations define market expansion by industry size and vertical. They use LinkedIn to research leads before picking up the phone.

Email Marketing 2.0 is Facebook and More

Digital B2B Marketing

At best, email marketing today allows a one-to-one communication to develop, with no group communication or network benefits. Facebook, and to a lesser extent Twitter, LinkedIn and vertical social networks, allow companies to distribute content, create discussion, receive feedback and give us a platform to publish alongside marketers and media powerhouses. Measurement Media Social Media Facebook LinkedIn twitter publishing Email 2.0

A Glimpse Into the Landscape of Social Sharing [Infographic]


And while Facebook is still the dominant one, Google+, Twitter, and LinkedIn are making strides in the area. In measuring social sharing -- shares from websites and applications to social networks -- however, Gigya’s data shows the rapid growth of another player: Pinterest.

API 34

Using LinkedIn for Lead Generation: 5 Quick Tips

Client Bridge

LinkedIn is on the top professional networks today and is a treasure trove for lead generation. The site helps you connect and grow your network, which ultimately helps you promote and grow your business.

Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

Check out our network map to see the numerous interactions between brands and individuals (click to enlarge): Scroll further down for our lists containing the top 100 individuals and the top 100 brands leading this growing discussion. LinkedIn Marketing. Vertical Measures.

Brand 155

Funny Business: The Best Digital Marketing Humor, 2014 Edition


Dracula’s LinkedIn Profile by Social Media Today. This is actually a serious post from Celina Guerrero on how to optimize your LinkedIn profile, but it creatively uses Count Dracula’s LinkedIn account as an example. What are you laughing at?

Best 84

3 essential steps to build a powerful personal online brand

grow - Practical Marketing Solutions

It is a highly transferable asset if you should need to look for a job someday and the reputation and network you build online can help open new doors in both a current or future position. Ryan Handley also focuses on marketing but is carving a niche in a vertical — insurance.

Social Media Case Study: How I made $47 million from my B2B blog

grow - Practical Marketing Solutions

To do this the sales team first looked at available AT&T solutions that were best suited to the customer’s vertical market. We decided that the primary source of this new content would be AT&T’s B2B blog, called Networking Exchange. We needed to build a relevant network.

17 Ways to Promote Your White Paper for Lead Generation


That’s because online releases are submitted to major search engines, industry journals and social networks. Post it out on LinkedIn groups, Facebook, and Google+. After you explore specific verticals that target your industry, check out the Google Display Network.

Paper 57

The Science Behind the Most Popular Infographics of 2016


Using BuzzSumo , we identified every infographic with more than 5,000 shares across some major social media platforms -- Facebook, Pinterest, Twitter, LinkedIn, and Google+ -- and analyzed them for different characteristics. 2) Most Popular Industries by Social Network.

How Will 50 Billion Connected Devices Affect The Future of Marketing?

B2B Marketing Insider

In 1997 I started working for a company that sold websites specialized for certain vertical markets. We look at data and we use intuition based on 12 years of working in the industry and actively participating at conferences and on social networks.

Agency 122

20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

Participation in content creation invests a brand’s network in the success of that content for mutual value and 360 degrees of win. Arnie Kuenn, CEO, Vertical Measures. Jason Miller, Group Manager, Content Marketing and Social Media, LinkedIn Marketing Solutions.

Top 10 Advantages of Online Marketing for Professional Services

Hinge Marketing

As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads. On Twitter and LinkedIn?

Case Study: Using influencers to quickly build an audience for your content

grow - Practical Marketing Solutions

Trusted influencers with enormous power to “move the needle” are emerging in every market vertical. Perhaps you want to find people in a specific social network? Look for opportunities to engage through a blog comment, a congratulatory message on LinkedIn, or a tweet.

Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business

Vertical Response

Social networks. ” Twitter, Facebook, Instagram, LinkedIn, Pinterest and a host of other social media sites are channels that connect millions of users to each other — and to businesses. These social media networks are distribution channels for content.

The Future of the Internet Isn’t the Web


Social network ad spending has risen dramatically in the past two years and is predicted to only grow more, according to eMarketer. It has cemented its place among the pantheon of Facebook, LinkedIn, Instagram, and Twitter as a “must-have” app, particularly among millennials.

VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

Maybe my biggest surprise was finding that many if not most vendors have now added features to automatically look up new contacts in social networks and add that data to their marketing automation or CRM profile.

Will Social Media Apps Become Irrelevant to Marketers?

Content Standard

A simplistic optimization tactic might be filming video content in vertical orientation (for apps like Snapchat) as well as horizontal orientation (for apps like YouTube). Brands have clung to social media as a way to spread their message in a mobile-oriented world.