Trending Sources

The Other Social Network

Paul Gillin

Have you checked out LinkedIn lately? If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. Use LinkedIn Signal. Find People.

Smart Salespeople: Power Network Map

Your Sales Management Guru

Smarter Salespeople: Power Network Map. During a recent client sales meeting we talked about the power of networking, the need to expand the influence of one’s reach and effective ways to find new and better sales opportunities. One action was to assign each salesperson to at least one local networking/association event per month. Create an Acumen Power Network Map!

Which Social Network Should You Advertise On?

Hubspot

Let’s dive in and examine the pros and cons of advertising on each of the four major social media platforms. 1) LinkedIn. The Good: One major benefit to using LinkedIn is its user base, which consists mainly of business professionals. Over LinkedIn, your ads are almost always seen by business-minded individuals, like yourself. Unlike LinkedIn, it’s a very cost-effective option.

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability. Acquiring LinkedIn changes that.

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. It took me a while to develop my network. publishers on the vertical axis. attribute on the vertical axis. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. emerge.

Is LinkedIn Really for Sharing Content?

Digital B2B Marketing

As LinkedIn share buttons pop up across the web and share counts climb, it appears LinkedIn is quickly becoming a major platform for sharing articles and links. fell for it , the numbers on the share buttons fooled me two months ago when I wrote Which Social Network is Right for B2B Marketing. The truth is, LinkedIn isn’t where we share. Sharing via LinkedIn.

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What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

With organic reach on Facebook declining for most businesses and content saturation occurring for many industry verticals, this is certainly a vital topic. LinkedIn connections. LinkedIn connections. LinkedIn connections. Why not tap into the millions on LinkedIn each day? 7. Instagram is HUGE, by some estimates the second-biggest social network behind Facebook.

Launching your social campaign with guns blazing!

Biznology

When it comes to campaigns like this, I get the explicit OK for me to leverage my own personal social networks — that’s why I work so hard on developing my 79 Klout — because the only online influencer I can 100% rely on is me. The value is that I can deliver content to them through a broad variety of platforms and delivery tools, including: Share on Linkedin.

BuzzFeed, The New York Times & The Huffington Post: Which Popular Media Sites Succeed With Certain Audiences? [New Data]

Hubspot

Powerhouse publishers such as The Huffington Post and The New York Times already have large, built-in audiences across a variety of verticals, but it's those publishers' level of engagement that's truly valuable. Which domains have the most engaged audiences in five verticals: women, politics, business/finance, science, and technology? The women’s vertical did incredibly well.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Sewell, President, Spear Marketing Group www.spearmarketing.com B2B Marketing Trends for 2016 Take Content Marketing to the Next Level 5 Verticalize Content to Create Thought Leadership If they have not done so already, we see three actions that should take. B2B Marketing. know which half." Look for.

LinkedIn Releases Offical Share Button

Hubspot

Today, LinkedIn, the social network targeted towards business professionals, released it's offical share button. The button allows LinkedIn users to easily share content they find interesting and relevant with their network. Publishers can find instructions for how to add the share button on the publishers portion of the LinkedIn site. Marketing Takeaway.

Think Before Ignoring These 15 Digital Marketing Trends

Crimson Marketing

Vertical video: “ Marketers should consider video that is optimized for the vertical mobile screen. Full-screen, Full-screen, vertically oriented video ads on Snapchat have a 9x higher click-through rate compared with regular horizontal video ads.” Facebook, Twitter, and LinkedIn: “ Facebook, Twitter, and LinkedIn are social media’s big three.

Top online marketers on Twitter

Biznology

included content marketing, social media marketing, influencer marketing, inbound marketing, email marketing, acquisition marketing, B2B marketing, network marketing, and search engine marketing. LinkedInMktg — LinkedIn Marketing. VerticalMeasure — Vertical Measures. Why discriminate. also organized it alphabetically to avoid p **g contests. addthis — AddThis.

Mobile Myth Busting: How to Write Great Content for Mobile

ScribbleLive

It means thinking about how the vertical screen changes the way we write and structure content. Users would then scan the content’s left side vertically, forming the stem of the “F” However, this all went out the window with the introduction of mobile screens. Some visual content, like infographics, are less conducive to the vertical screen. Image Source.

Twitter success demands both top influencers and everyone else

Biznology

Others users focus exclusively on networking within their own space, effectively limiting scope and reach by preaching to the choir. No matter how obscure, vertical, or arcane your material may be– there’s an audience for it. Online social networks have made all of this even easier to the point where it is becoming less of a potential and more of a promise, an eventuality. The network effect is a lot like chaos theory, but instead of butterfly wings, they’re Twitterbird wings. These large networks attract both eyeballs and robots.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Sewell, President, Spear Marketing Group www.spearmarketing.com B2B Marketing Trends for 2016 Take Content Marketing to the Next Level 5 Verticalize Content to Create Thought Leadership If they have not done so already, we see three actions that should take. B2B Marketing. know which half." Look for.

Shouting Into Empty Barrels: Coping with the Decline of Associations

B2B Marketing Unplugged

One of the great things about B2B marketing is that the world is fairly easily divided up into handy verticals. Associations once performed the important tasks of advocating on behalf of their members with regulators, providing technical training and certification, aggregating content, and creating opportunities for members to network while they scarfed down bacon-wrapped scallops. Content Marketing Getting & Losing Business associations B2B marketing content marketing events getting the business linkedin visibilityFor marketers, it was a revenue drive-through.

How Businesses Use Social Media for Recruiting [INFOGRAPHIC]

Fearless Competitor

LinkedIn isn’t the only social network that helps in the job search process — Facebook , Twitter , YouTube and Google+ have all been used by people to land jobs in innovative ways. She also writes within Mashable ‘s business and marketing vertical. Thanks Erica. Erica’s bio follows the post. Follow Erica on Twitter at https://twitter.com/#!/ericaswallow.

18 Ways to Promote Your White Paper for Lead Generation

NuSpark

Online releases are submitted to major search engines, industry journals, and social networks. Write a short paragraph on what your paper is about (think about the target audience) and get it out on LinkedIn groups, Twitter, Facebook, and Google+. With LinkedIn, promote your white paper in a form of discussion. . Well, your firm has written and produced a white paper. Video.

Paper 101

Email Marketing 2.0 is Facebook and More

Digital B2B Marketing

At best, email marketing today allows a one-to-one communication to develop, with no group communication or network benefits. Facebook, and to a lesser extent Twitter, LinkedIn and vertical social networks, allow companies to distribute content, create discussion, receive feedback and give us a platform to publish alongside marketers and media powerhouses. Measurement Media Social Media Facebook LinkedIn twitter publishing Email 2.0 The Changes to Email Marketing will Not End with Facebook. Facebook is (part of) Email Marketing 2.0. Email Marketing 2.0

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Sewell, President, Spear Marketing Group www.spearmarketing.com B2B Marketing Trends for 2016 Take Content Marketing to the Next Level 5 Verticalize Content to Create Thought Leadership If they have not done so already, we see three actions that should take. B2B Marketing. know which half." Look for.

A Glimpse Into the Landscape of Social Sharing [Infographic]

Hubspot

And while Facebook is still the dominant one, Google+, Twitter, and LinkedIn are making strides in the area. In measuring social sharing -- shares from websites and applications to social networks -- however, Gigya’s data shows the rapid growth of another player: Pinterest. Facebook isn’t the only network that Pinterest has made gains on either. marketing data

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Funny Business: The Best Digital Marketing Humor, 2014 Edition

Webbiquity

Dracula’s LinkedIn Profile by Social Media Today. This is actually a serious post from Celina Guerrero on how to optimize your LinkedIn profile, but it creatively uses Count Dracula’s LinkedIn account as an example. 12 Vertical Social Networking Sites You May Not Know Of by TwittNotes. What are you laughing at? Dirt Devil-The Exorcist. Really.

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Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

Check out our network map to see the numerous interactions between brands and individuals (click to enlarge): Scroll further down for our lists containing the  top 100 individuals and the top 100 brands leading this growing discussion. LinkedIn Marketing. Vertical Measures. What’s next for content marketing? This tool is now available for free to the entire community.

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3 essential steps to build a powerful personal online brand

grow - Practical Marketing Solutions

It is a highly transferable asset if you should need to look for a job someday and the reputation and network you build online can help open new doors in both a current or future position. Secondarily, Slideshare, Pinterest, LinkedIn, and even a photo site like Flickr might provide legitimate platforms for rich content, depending on the nature of your business. Ignite the brand.

Using LinkedIn for Lead Generation: 5 Quick Tips

Client Bridge

LinkedIn is on the top professional networks today and is a treasure trove for lead generation. The site helps you connect and grow your network, which ultimately helps you promote and grow your business. Following these five lead generation best practices can help you leverage the power of LinkedIn to expand your customer base.

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

That’s because online releases are submitted to major search engines, industry journals and social networks. Post it out on LinkedIn groups, Facebook, and Google+. On LinkedIn, promote your white paper in the form of a discussion, for example: “How has technology improved the performance of your sales staff? You’ve written, designed and produced a white paper. Not so fast.

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Social Media Case Study: How I made $47 million from my B2B blog

grow - Practical Marketing Solutions

But what would that content be?  To do this the sales team first looked at available AT&T solutions that were best suited to the customer’s vertical market. We decided that the primary source of this new content would be AT&T’s B2B blog, called Networking Exchange. We needed to build a relevant network. We needed to build a relevant network. Tactics.

Top 10 Advantages of Online Marketing for Professional Services

Hinge Marketing

As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads. For a sign of the times, just look at the explosive growth of LinkedIn. On Twitter and LinkedIn?  Defining Online Marketing.

20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

Participation in content creation invests a brand’s network in the success of that content for mutual value and 360 degrees of win. Arnie Kuenn, CEO, Vertical Measures. Jason Miller, Group Manager, Content Marketing and Social Media, LinkedIn Marketing Solutions. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. (

How Will 50 Billion Connected Devices Affect The Future of Marketing?

B2B Marketing Insider

In 1997 I started working for a company that sold websites specialized for certain vertical markets. We layer our content plan to allow for short posts with practical examples that are customized for the vertical markets where our prospects are to longer form opinion and thought leadership posts that resonate with senior executives and industry media. What inspires your blogs? .

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The Future of the Internet Isn’t the Web

Contently

Social network ad spending has risen dramatically in the past two years and is predicted to only grow more, according to eMarketer. It has cemented its place among the pantheon of Facebook, LinkedIn, Instagram, and Twitter as a “must-have” app, particularly among millennials. “This is a revolution of the first order.” We’d heard this before.

Why Traditional Lead Qualification Filters Are No Longer Enough

Sales Prospecting Perspectives

To someone whose LinkedIn profile and Twitter followers count as job qualifications, an old-fashioned cold call is an abomination. You can learn a lot more about a company from its Facebook page than you can from its physical address, and an executive’s LinkedIn profile will reveal significantly more information about that executive than his or her email address and phone number will.

Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business

Vertical Response

Social networks. ” Twitter, Facebook, Instagram, LinkedIn, Pinterest and a host of other social media sites are channels that connect millions of users to each other — and to businesses. In fact, nearly three-quarters of American adults use social networking websites, according to the Pew Research Center. You’re not alone. Content Marketing. Video. Email.

VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

Maybe my biggest surprise was finding that many if not most vendors have now added features to automatically look up new contacts in social networks and add that data to their marketing automation or CRM profile. Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. VEST Report.

5 Ways Mobile Marketing is Affecting Social Media

Marketing Action

And, since our lives are increasingly intermingled with social networks – with 1 billion users around the world accessing Facebook in a single day  – life without social media can become quite inconceivable. In 2014, it was found that 71% of social network users accessed those networks through a mobile device. How often do you check social media on your phone?

12 (of the) Best Guides to Marketing on Pinterest of 2013

Webbiquity

Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook? Pinterest still isn’t the right social network for everyone. grow 125% in 2013? Share. Inspire.

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Getting Started With Content Marketing: 9 Takeaways From One Company's Experience

Hubspot

It generated a great LinkedIn discussion during which I learned, much to my surprise, that I had become somewhat of a thought leader. The highest conversion rates (20%) came from guest posts we wrote for medium-traffic sites that had good existing content and a strong focus on the vertical we''re going after. We wanted to avoid analysis paralysis. That’s great, right? Or is it?

Why you too should be social media slutty

Biznology

have jumped in with both feet and have explored any and all passions and hobbies through apps and vertical communities. Photo credit: Christopher S. If you call yourself a social media marketer and you’re not completely promiscuous about it, you’re not serving yourself, your boss, or your clients. This has come to the fore because I have gone crazy now that I have my iPhone.

Review: Postling for Social Media Management

Sazbean

It connects up to a variety of social networks, as well as provides tracking of keywords on the web, and tracking of RSS feeds (which can be hooked up to Google Alerts or searches). The number of social media networks and services Postling connects to is not bad. Noticably missing is LinkedIn. Posting to Multiple Social Networks: B+. Dashboard: C-. Stream: C-.