Biznology

APRIL 22, 2015

Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media. Social Media Use.

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

Biznology

MAY 19, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. LinkedInners : Apparently LinkedIn is a thing.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

DECEMBER 9, 2016

Correspondence as well as website and social media content should all match the personality and “voice” of your company. Jump into social media. It’s nearly impossible to talk about customer outreach without talking about social media. Social media makes us more accessible to our audience. Do they “like” you on Facebook?

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

APRIL 18, 2012

So, you might guess that I am fairly comfortable with the technical side of social media, but there’s one thing I don’t like, which is that technical people like to make up new fancy words to describe what they make, even if no one knows what they mean. ” We make it really complicated to get that simple answer.

Social Networks 80

Social Networks Network Marketing Facebook Linkedin 80

Biznology

OCTOBER 22, 2012

Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

Biznology

FEBRUARY 11, 2014

Are you a social media hoarder? Is it time for a bit of a social media spring cleaning? Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al. In Are you a social media polymath?

Social Media 80

Social Media Media Youtube Curation 80

Biznology

NOVEMBER 1, 2013

Facebook is the biggest social network, but there is a lot more to social media than Facebook. If you tried to find the most important face of social media, it has been and continues to be Facebook. YouTube is definitely a more important place for video. Monthly Newsletter Slider Social Media Marketing'

Social Media 80

Social Media Facebook Lead Ranking Media 80

Biznology

JULY 8, 2014

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. Google Plus is a Forum and Not a Social Network. Step Two : Forego any and all other social media platforms.

Google 80

Google Social Networks Network Marketing Communities 80

Biznology

APRIL 19, 2012

Or YouTube. Even B2B companies had not heard of LinkedIn. Don’t worry about whether you should be spending on paid search with Google or whether YouTube search grows even faster or whether Facebook does its own search. Don’t fixate on which social network is important this month. Or Twitter.

Paid Search Agency 80

Paid Search Agency Youtube Marketing Social Networks 80

Biznology

OCTOBER 30, 2012

The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog.

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

Biznology

JULY 15, 2013

900+ hospitals are actively using social networking tools to communicate with patients (MC). Examples of “interactive wireless media includes smart phones, mobile websites, tablets (iPads), apps, SMS messaging and mobile social networking. SOCIAL NETWORKING FOR HIGH RE-ADMITTANCE PATIENTS.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). It is easy to use, and is a comprehensive analytics tool for this social channel.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Be the catalyst of your natural social media success. All that is required is some basic prospecting.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

OCTOBER 6, 2015

No, that’s only the second most-hated thing in corporate social media branding. I can’t tell you how many brands have not only over-committed to too many social media profiles but then have all but abandoned them all, most of which without even completely moving in to each platform. Know why I know this?

Ideal Customer Profiles 80

Ideal Customer Profiles Social Media Marketing Budget Case Studies 80

Biznology

APRIL 10, 2019

During the recent eTail West conference in Palm Desert, my colleagues and I got into a lively discussion with fellow marketers during happy hour about the rise of LinkedIn video. LinkedIn has quickly become ‘THE’ way that we’ve been getting the word out on new offerings or our advice for brands in a way they love to consume it,” she said.

Linkedin 132

Linkedin Video Marketing B2B Marketing B2B 132

Biznology

APRIL 17, 2018

You’re at the mercy of the Panopticon : networked cameras are almost ubiquitous. No matter how young you may be, reading these words, you need to start thinking long-game when it comes to your online reputation. Do we ever really know how stupid we are?

Tagging 56

Tagging Curation Google Facebook 56

Biznology

AUGUST 28, 2012

You’re at the mercy of the Panopticon : networked cameras are almost ubiquitous. The Social Networks You Should Join For A Better Online Reputation (lifehacker.com.au). No matter how young you may be, reading these words, you need to start thinking long-game when it comes to your online reputation. biznology.com).

Tagging 80

Tagging Google Curation Facebook 80

Biznology

FEBRUARY 5, 2013

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. Social media is a trap. The true results might surprise you — your best performers may well not be Facebook, Twitter, and LinkedIn, as you may expect. He’s a strategist’s strategist. Who would’ve known?

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

MARCH 21, 2017

Other than Snap & YT, are there any smaller social platforms that you see as “pulling their weight” in revenue?’ Other than Snap & YT, are there any smaller social platforms that you see as “pulling their weight” in revenue? What an incentive that would be on FB and Twitter, right? YT was so smart.

Adsense 138

Adsense Social Media Paid Search Agency Ads 138

Biznology

AUGUST 2, 2016

Influencers Are Shifting from Blogs to Social Media. Maryanne asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs.

Work Management 80

Work Management Marketing Management Youtube Advertising Agencies 80

Biznology

JULY 1, 2014

It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. Ceci N’Est Pas les Médias Sociaux.

Paid Content 80

Paid Content Google Social Networks Youtube 80

Biznology

JUNE 29, 2011

Size matters.

RSS 80

RSS Social Media Network Marketing Search Marketing 80

Biznology

SEPTEMBER 6, 2016

So, first, I quickly made sure I was connected to as many people as I could on LinkedIn. Then, I exported and downloaded all of the contact info of all the people I am connected to on LinkedIn. Then, I dusted off my professional-level copy of Contactually and then imported my 7,500 LinkedIn connections into a bucket called LinkedIn.

Network Marketing 80

Network Marketing Advertising Agencies Linkedin Outreach 80

Biznology

DECEMBER 30, 2014

My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. Bonus: I have new content for my YouTube Channel and Slideshare collection every single time (and Slideshare is LinkedIn and YouTube is Google, right?).

Ad Building 80

Ad Building Brand Identity Branding Youtube 80

Biznology

AUGUST 13, 2012

In the case of the big social media services, the answers are pretty easy: LinkedIn is a business crowd, Facebook is a consumer crowd (for the most part), YouTube welcomes anyone with a few minutes to kill and an interest in cute kitten videos. It’s important to build your own channel within YouTube.

Advertising Channels 80

Advertising Channels Content Marketing Content Youtube 80

Biznology

JUNE 21, 2016

If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. Don’t pitch a Supercar YouTuber with a used Honda Civic off of your used car lot, in other words. Well, you can. If so, you’re halfway there.

Demand 145

Demand Media Blogger Public Relations 145

Biznology

OCTOBER 11, 2012

By linking your efforts in bringing social networking to your organization to the likeness and fortunes of Zuckerberg’s company, you may be doing a disservice to your chances of success in the long term. The obvious solution is that work life should exist within your corporate social networking platform.

Facebook 80

Facebook Social Networks Wikipedia Business 80

Biznology

MAY 5, 2015

Social Media Engagement is Not Just Dropping Links. Social media’s the answer, buddy. You site speed is even wicked fast and you have your content turned to eleven using the right hosting along with a real content distribution/delivery network (CDN). Google’s an angry God, a vengeful God.

eCommerce 80

eCommerce Adwords Marketing Analytics Tools Google 80

Biznology

AUGUST 23, 2011

Well, as you all know who read this blog, I am a Cluetrainian.This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. This is the Internet, an efficient [.].

Long Tail Marketing 80

Long Tail Marketing Twitter PR Social Media 80

Biznology

FEBRUARY 23, 2015

CISCO : Has long been engaged in social media activity, often running campaigns alongside its ongoing engagement strategy. To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000. LINKEDIN : Had to be converted to social selling.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Biznology

AUGUST 30, 2011

Others users focus exclusively on networking within their own space, effectively limiting scope and reach by preaching to the choir. The Internet created something that not enough social media consultants and coaches support and advise: the ability to expand circles of influencers, to engage with anyone and everyone.

Twitter 80

Twitter Demand Peer-to-peer Long Tail Marketing 80

Biznology

AUGUST 11, 2015

There aren’t enough nanoseconds in the entire universe to populate all the social media content to cover even a small brand if you’re not passionate about social media or if you’re not a natural communicator. If you feel deep contempt for social media in the first place, I don’t know what to tell you.

Social Media 80

Social Media Curation Ideal Customer Profiles Media 80

Biznology

APRIL 26, 2018

Social media existed long before the Internet. In essence, these industrious ancient Persians established the first social network. They want to deliver ads to the right people, and social media is a perfect platform when used as it was originally intended: to connect peer to peer. Persians in 550 B.C.E. Like this post?

Peer-to-peer 143

Peer-to-peer Intent Word of Mouth Ad Exchange 143

Biznology

DECEMBER 13, 2016

It’s time for you to really invest in your own personal or professional social platforms. While we both know you’re not a purveyor of so-called fake-news, if you’re not a proper J-school-certified and verified reporter, you might end up on the wrong side of the social media content filter.

Cable 80

Cable Best Practices Content Blogger 80

Biznology

APRIL 8, 2019

Social media can be one of the most effective digital marketing channels today. Social media enable you to run targeted campaigns with greater control. If you don’t know which social media channels will work best for you, just follow these steps: Understand Your Target Demographic. on platforms like LinkedIn and Twitter.

Social Media 147

Social Media Advertising Channels Media Business 147

Biznology

NOVEMBER 25, 2014

People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. More people I know in 2014 identify with being a follower of one or more blogs, podcasts, Twitter profiles, or YouTube channels than they do with creating content themselves. I love to write on LinkedIn and on Medium.

Personalization 80

Personalization Wikipedia Youtube Television marketing 80