Buffer

JANUARY 3, 2023

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. What kinds of content should you be posting to LinkedIn? What should I post on LinkedIn?

Linkedin 125

Linkedin Ad Frequency Webinar Metrics Distribution 125

Exo B2B

NOVEMBER 7, 2023

Interesting exchange on LinkedIn earlier this week involving two B2B marketing experts. And as you’ll see, it’s all about social networks and their usefulness in marketing. Are social networks even worth it in B2B marketing, or should we call AI to the rescue? So, yes, are social networks worth it?

Social Networks 52

Social Networks Network Marketing Marketing AI Social Marketing 52

SocialPilot

FEBRUARY 26, 2024

With a massive user base of 1 billion , LinkedIn continues to be a powerhouse for personal and professional growth. LinkedIn expert Neil Patel once said, “ LinkedIn is no longer an online resume. Did you know that the LinkedIn algorithm determines what content appears on your feed ? What Is LinkedIn Algorithm?

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve.

Verticals 101

Verticals Social Media Media Social Networks 101

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Stevens & Tate

JANUARY 31, 2024

Presenting our monthly newsletter focused on delivering the most recent marketing trends and global updates. This newsletter serves as your exclusive resource to stay well-informed and current with the monthly trends in the marketing and digital world. Interested in Last Years Major Trends? Read more here. Click here.

Marketing AI 79

Marketing AI Trends Advertising Agencies Planning 79

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. The rise of TikTok has caused many social media networks to question their strategy and product, and Meta is no exception. The quintessential social media platform now has over 3 billion users, with its daily active user rate climbing from 2.04

Advertising Agencies 92

Advertising Agencies Advertisements Advertising Trends 92

Top Rank Marketing

DECEMBER 4, 2023

Incorporating the latest trends into your marketing strategy is not just about staying relevant; it’s about enhancing the effectiveness of your marketing efforts, connecting with your audience in more meaningful ways, and driving measurable business impact from marketing efforts.

Marketing AI 129

Marketing AI Trends B2B Marketing Content Marketing 129

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re aiming to engage, inform, and ultimately, convert. Why Zemanta?

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

Oktopost

FEBRUARY 19, 2024

We analyzed key employee advocacy trends from 2023 to help you implement a more effective employee advocacy program in 2024. The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? Is LinkedIn Still the Best Network for Your Employee Advocacy Program?

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Trade Press Services

FEBRUARY 26, 2024

Five Trends in B2B Buyer Behavior B2B audiences can differ vastly depending on their industry, area of expertise, role, demographics and preferred communication channels. Social media options are increasing, but B2B buyers are focused on one channel. A whopping 90 percent of B2B marketers use social media to distribute content.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page.

Linkedin 111

Linkedin Effectiveness Ideal Customer Profiles Business 111

SocialPilot

JANUARY 14, 2024

Linkedin is constantly redefining its position in the market. Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. of LinkedIn users are males, while 42.8%

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Sharpspring

SEPTEMBER 21, 2021

You need more traffic sources, and one of the most obvious of those is social media and making a habit of sharing to every social network. Yes, you can scale social media traffic by creating your own routine! LinkedIn: Just Share Your URL. Surprisingly, there are not many tricks you can or should use on LinkedIn.

Social Networks 107

Social Networks Peer-to-peer Social Media Allocation 107

illumin

NOVEMBER 10, 2023

But where is the social network now? Built by the team at Instagram, and announced on July 5 of 2023 , Threads came onto the social media scene as a new way to engage in conversations and keep up with the latest trends via text updates. And where is it likely to go in the coming months?

Social Networks 52

Social Networks Emarketing Mobile Advertising Thought Leadership 52

Navigate the Channel

AUGUST 10, 2023

In the ever-evolving realm of social media, where attention is fleeting and digital marketing is an intricate dance, the landscape of LinkedIn has transformed significantly. LinkedIn, once a platform for professional networking, has now solidified its position as a powerhouse for nurturing leads and driving business growth.

Linkedin 65

Linkedin Marketing & Strategy Ad Exchange Curation 65

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. This form of marketing focuses on getting existing consumers to talk about your brand, products, or services by providing feedback, reviews, and/or social references.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Launch Marketing

APRIL 5, 2023

With the rise in digital content, the impact of a pandemic and many workplace changes, new content marketing trends have emerged and evolved priorities. B2B Content Marketing Trends in 2023 The most recent B2B content marketing report from Content Marketing Institute (CMI) revealed some interesting insights on recent B2B marketer activity.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Top Rank Marketing

NOVEMBER 10, 2023

Social Media Today “Not everyone gets it – not our parents or friends or loved ones. But even if they don't understand, LinkedIn has the people who do. With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges?

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Only B2B

JUNE 6, 2023

In today’s digital era, social media platforms play a crucial role in driving business growth, and LinkedIn has emerged as a powerhouse for B2B marketing. In this blog, we will explore powerful B2B LinkedIn marketing strategies to help businesses leverage the platform’s potential for maximum impact.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Only B2B

NOVEMBER 3, 2023

In the digital realm heavily influenced by social media, LinkedIn shines as the unparalleled platform for achieving excellence in B2B content marketing. This blog explores the intricate domain of B2B content marketing on LinkedIn, elucidating best practices and strategies for achieving exceptional outcomes.

Linkedin 62

Linkedin Practices B2B Marketing B2B Thought Leadership 62

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Social media managers must also juggle multiple responsibilities.

Social Media 308

Social Media Work Management Marketing Management Media 308

Hubspot

OCTOBER 16, 2023

Networking on LinkedIn brings you something a cocktail hour doesn’t: data. So you might be wondering, who viewed your LinkedIn profile? Why LinkedIn Views Matter How to See Who Viewed Your Profile Why Can’t I See Everyone Who Viewed My LinkedIn Profile? Well, you can find out. Let's dive in. Let's dive in.

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Linkedin Network Marketing 71

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. In 2020, LinkedIn kept its ranking as the most-trusted social media platform for the third consecutive year. LinkedIn has seen an uptick in user engagement of late. It’s considered the go-to platform for B2B companies. .

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. Additionally, creativity lets marketers stand out to their audiences, but also within social media algorithms since creative execution is highly factored within algorithms. These platforms are known as RMNs (or retail media networks).

Paid Search Agency 93

Paid Search Agency Advertising Agencies Trends Multi-Channel 93

Exo B2B

AUGUST 11, 2021

A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? Social networks dominate the channels! The question is a bit daring in the world of marketing.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

EveryoneSocial

NOVEMBER 21, 2023

Not insignificantly, they also have their Chief People Officer, Chief Communications Officer, Chief Financial Officer, and Chief Marketing Officer, and a whole smattering of SVPs and VPs activated on EveryoneSocial and regularly sharing content to LinkedIn and X. That’s why it’s SO fantastic to see more CXOs prioritize social for THEMSELVES.

Lead Scoring 63

Lead Scoring Lead Ranking Trends Leads 63

Biznology

JUNE 28, 2017

There’s something to be said for early adopters who latch onto a trend and figure out how to leverage it. Using hashtags on LinkedIn is one of those trends, and here’s how you can use them to your advantage. Weave hashtags into your LinkedIn profile, especially your summary and/or headline.

Linkedin 140

Linkedin Effectiveness Thought Leadership Twitter 140

Strategic-IC

JANUARY 13, 2021

What is Social Selling and why should it form part of your ABM strategy? That, in a nutshell, is Social Selling. So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Because 97% of buyers are turning to social media to research brands before buying.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.”

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Content Standard

APRIL 21, 2021

Back in December 2019, before the turmoil of 2020, we looked ahead at B2B marketing trends for 2020. Social Media Advertising Brings the Most ROI In 2020, social media turned out to be the best advertising channel for B2B organizations, followed by search engine marketing.

Paid Content 145

Paid Content B2B Marketing Trends Paid Search Agency 145

Only B2B

DECEMBER 29, 2022

Season for trends & predictions has arrived! LinkedIn and cold calling are still effective B2B marketing strategies. Social Selling. Another effective lead-generation tactic for 2023 is social selling, which involves leveraging social media to expand your sales funnel and produce leads. You guessed it, right?

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Vidyard

JUNE 24, 2020

After a long history of prioritizing the written word, the world’s largest professional networking site LinkedIn is now a prime place to post your marketing videos. LinkedIn’s pivot to video came late, but its conversion has been total. Not long after, the LinkedIn Marketing Blog named video the top thing to post on the network.

Linkedin 168

Linkedin Video Marketing Paid Search Agency Ideal Customer Profiles 168

Contently

MAY 7, 2021

When I went to post my LinkedIn newsletter this week, I was treated to a surprise: LinkedIn asked if I wanted to publish the article as myself or as Contently. LinkedIn Pulse—a native article publishing feature—has long been the best way to engage people with longform thought leadership on the platform.

Linkedin 140

Linkedin B2B Thought Leadership First-Mover Advantage Paid Search Agency 140

seo.co

APRIL 26, 2023

For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. These 5 Legal Marketing Trends Are Hot For law firms, digital marketing can be more challenging than it is in other businesses and industries. They’ll also tell you that it’s important to stay up to date on the latest trends.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

Bluetext

MARCH 19, 2024

As the seasons change, it’s the perfect time to breathe new life into your social media strategy. With platforms like LinkedIn, Instagram, TikTok, and Reddit constantly evolving, staying ahead means adapting and refreshing your approach. Utilize features like polls, quizzes, and countdowns to encourage interaction and feedback.

Social Media 41

Social Media Linkedin Thought Leadership Media 41